Advances in technology for capturing information have led to the promise of “Big Data” to dramatically alter the business environment. However, technology is only an enabler of aggregation and analysis. Many firms struggle to convert information to business knowledge and insights. Learn how organizations are using data to improve skill development at all levels and developing models for organizational structures to link these skills to executive decision-making. Speakers: Dan McGurrin, Ph.D., NC State and Pamela Webber, Cisco

1. © 2015 Cisco and/or its affiliates. All rights reserved.
Data Analytics: From Basic Skills
to Executive Decision-Making
Pamela Webber
Cisco, Manager of OA Data Science Strategy
Dan McGurrin, PhD
NC State, Director of Executive Education

2. © 2015 Cisco and/or its affiliates. All rights reserved.
• NC State Executive Education & Business Collaboratories
- Custom programs in Innovation, Leadership & Analytics
- Data Science program series
- June 2017: New model for developing Early Career Leaders
Pamela Webber
• Operations Architecture Data Science Strategy & Services
- Provider of Leadership & Analytics Services
- Global Data Science program services
Dan McGurrin

3. © 2015 Cisco and/or its affiliates. All rights reserved.
“By 2018, the United States alone could face a shortage of 140,000 - 190,000 people
with deep analytical skills, as well as 1.5 million managers & analysts, with the know-
how to use the analysis of big data to make effective decisions.”
Industry Data Points
“There may not be a glut of data scientists, but they are much easier to find &
hire than they used to be.”
McKinsey Global Institute, (2011)
Big data: The next frontier for innovation,
competition, and productivity
Davenport, T., (2016)
The Myth of the Data Scientist Shortage
WSJ CIO Journal

4. © 2015 Cisco and/or its affiliates. All rights reserved.
Ransbotham & Kiron:
Seven Years of Study on Adoption of Analytics
Analytical Innovators
Analytical Practitioners
Analytically Challenged
* 2015 data; reflects survey responses from 2,192 respondents
across the world
10%*
41%
49%

5. © 2015 Cisco and/or its affiliates. All rights reserved.
Increasing Perception of Limited Capability
Ransbotham & Kiron, 2016: Beyond the Hype: The Hard Work Behind Analytics Success

6. © 2015 Cisco and/or its affiliates. All rights reserved.
Data Science Adoption: Digital
Transformation at All Levels
Senior
Leaders
DS ExpertsData-Savvy
Managers
Culture of
decision-
making
Data analysis for
decision-makingProject decision-
making

7. © 2015 Cisco and/or its affiliates. All rights reserved.
The Goal:
Operations – Customer Success – Profitable Growth
It’s about business
Useful data delivered
to the right people
within simple
processes

8. © 2015 Cisco and/or its affiliates. All rights reserved.
Build Skills
Apply Skills
Deepen Skills
Identify Skills
Tie data driven business
objectives to required
skills
Deliver unique
educational services
Provide services for
employees to collaborate
Career paths,
experienced specialists
to lead & deliver
business outcomes
BUILD
APPLY
MATURE
The Journey
In Execution
• Top curriculums
• Top educators
• Great partnerships
• Over 500 trained by ’17
• Laser focused classes
• Capstones & Practicals
• Multi-level offerings
• Industry recognition
• Metrics / Aligning KPIs

9. © 2015 Cisco and/or its affiliates. All rights reserved.
Global Guiding Principles by Level
Data science office – continuous cearning
Cisco
Confidential 9
Target Audience
Level 0
Pervasive & free
IT Tech, Coursera, Udacity,
Khan Academy
Analytics & Security (White
Belt Ninja)
General to Advanced
Learning
Skills application
All FTEs
300+
Set by Function
~x per Function
X- Y
C-Suite Focus
Set by Function
Level 1 Level 2 Level 3
University Based –
Foundational Certificates
Core Concepts – Intro to
Data Science; Methods for
Data Analysis; Deriving
Knowledge from Data to
Scale
Analytics & Security (White
Belt Ninja)
Skills Application
Certificate Achieved
University Based – Stackable
Certificates to Masters
Advanced Concepts –
Python; Algorithms; DB
Mgt; Data Structures;
Graph; Data Mining
Analytics & Security (Green
Belt Ninja)
Cisco acumen – Finance;
Business Basics
Advanced Skills Application
& Architecture with
Leadership
University Based – Masters
Program
Advanced Concepts –
Python; Algorithms;
Distributed Systems;
Advanced Data Structures;
Gaming/AI, Game Theory
Analytics & Security (Green
Belt Ninja)
Analytics, Specializations –
Security, Visualization, Text
Analytics, Financial Analysis,
etc.
Advanced Skills Application
& Architecture with
Portfolio Leadership
Lead
Practitioner
Associate
Pervasive General Knowledge

10. © 2015 Cisco and/or its affiliates. All rights reserved.
Digital Skills Highlights 2017
“Refreshing & Inspiring”
-Art of Storytelling participant
“The Soft Skills taught were very appropriate for what I need…
-Art of Storytelling participant
Storytelling Series
In this course, anyone can learn how to engage and influence others in
these Soft Skills and visualization courses
Data Science 4Leaders
This course teaches leaders how to leverage data science & big data to drive
value for their organizations
• Unique to Cisco – blending of methodologies added to curriculum
• Agile/CRISP-DM/CI Delivery Model & Platform information
• Global training includes Americas, EMEAR, Bangalore & APJ Regions
Decision Science
This course provides core decision science skills to Data Science Level 1 graduates
Advanced Statistics
• Piloted course taught on modeling & advanced statistics in 2017
• Working with NCSU on an advanced course to optimize Data Science & 6Sigma Master
Black Belt needs
“I’ve already improved one of my presentations by
making the executive summary more concise and clear!
-Data Storytelling for Business participant
GrowthinStorytellingSeries
0
100
200
2016 2017
Data Storytelling for Business
Art of Storytelling
0
10
20
30
IT OPERATIONS ENGINEERING ADVANCED SERVICES BUSINESS OPERATIONS SALES GM.SPVSS
Sample of 4Leaders Consumption by Org
(there’s more than what you see here…)
Intro to Data Science - Accelerated and Modular Offerings
This course will teach foundational machine learning, data mining & statistics, as
well as, data science problem-solving skills necessary to today's technical roles.
This program is recommended to students who desire a well-rounded data
science skillset.
Year Over Year Training Consumption by Year
“This course has allowed me to change by contributions. …“
- Data Science program participant
“A game changer. …“
- Data Science program
participant

11. © 2015 Cisco and/or its affiliates. All rights reserved.
Engaging Industry: INFORMS Collaboration
Standardizing Analytics Skills Assessment
Work to Date
• Successfully piloted ACAP exam
• Tested exam delivery models
• Developed Project Report Model
• CRISP-DM / AGILE blended model
• Test rubrics for Level I/Level II
• Student / grader processes
• Roadmap to delivery
Next Steps
• Implement ACAP exam as a standard
• Augment with Project Report – Agile/CRISP-DM
model
• Complete operational model for exam delivery
• Scheduling / graders / reviewers
Industry Integration
• Collaborate on industry model for Project Report
• Engage the analytics community
The Problem: How do you consistently evaluate analytics
skills within an organization for work assignments, training
investments & resource recruiting?

12. © 2015 Cisco and/or its affiliates. All rights reserved.
Continuing the Journey: Partnership and Collaboration
• Scale globally
• Educate educators
• Support new training for digitization
• Build flexible curriculums
• Provide reusable analytic assets
• Measure success with metrics
• Engage researchers
• Leverage optimized models
• Build internal community
Win – Win for NC State & Cisco
See publication on program:
http://blog.kaggle.com/2017/03/02/becoming
-a-data-scientist-profiling-ciscos-data-science-
certification-program/

13. © 2015 Cisco and/or its affiliates. All rights reserved.
NCSU Partnership -
The Educator’s Perspective

14. © 2015 Cisco and/or its affiliates. All rights reserved.
NC State Experience in Data Science
In 2009, NC State
Poole College of
Management and the
IBM’s jStart team
applied analytics to
large unstructured
data to find suitors for
the university to
license their patents …
(2 years before
Watson’s Jeopardy)

15. © 2015 Cisco and/or its affiliates. All rights reserved.
Structured/Contextualized
Development Process
Undergraduate Education or Foundation courses
(Level 2)
Masters Prep
Certificates
(Level 1)
Early Career Technical
and Business Programs
(Level 3)
NC State Grad
Programs

16. © 2015 Cisco and/or its affiliates. All rights reserved.
Data Science (DS) Course Mastery Levels
• Level 1:
– Core concepts in machine learning, statistics & applications
– Adapt previously seen solutions to data science problems
• Level 2:
– Solve, evaluate & validate data science problem from end-to-end
– Identify & properly apply techniques for a complex data science problem
• Level 3:
– Formulate new domain-targeted data science problems, justify business value &
make data-guided actionable decisions
– Research cutting edge technologies, compare & create optimal ones for solving
data science problems at hand
– Lead small team, working on end-to-end execution of data science projects

17. © 2015 Cisco and/or its affiliates. All rights reserved.
DS Application Experts
Full-time faculty with experience running DS projects
• Nagiza Samatova, former Senior Scientist at
Oak Ridge National Lab
• Mike Kowolenko, former SVP of Operations,
Biogen & Wyeth Pharma Cos
• Alyson Wilson, former Scientist at Los Alamos
National Lab

18. © 2015 Cisco and/or its affiliates. All rights reserved.
Data Science for Leaders

19. © 2015 Cisco and/or its affiliates. All rights reserved.
Data-Savvy Manager Skill Sets
19
Differentiators:
• Ask right questions
• Interpret & challenge results
• Make data-driven decisions
• Influence a data-driven culture
• Build competitive advantage
Necessary skill sets:
 Understand ways in which data is
collected, stored & managed (e.g.,
cloud computing, data warehouse)
 Awareness of key properties of
analytical techniques (e.g.,
regression, cluster analysis, neural
networks)

20. © 2015 Cisco and/or its affiliates. All rights reserved.
DSL Participant:
Delta from traditional approach
• Plural versions of
problem statement
• Multiple SSOT
• “Reporting-led”
approach
• Lack of
transparency on
what DS does /
does not do
• PAM
• Need to be crisp
and clear on VOC
• Constant 2 side
communication
required
• Need to
understand DS
language
• Time Series
analysis
• Cluster analysis
• Correlation /
Regression
• Discriminatory
analysis
• Monte-Carlo
simulation
• DS fail rate is
lower
• More data-
driven decisions
on SLT level
• Strategic
applications for
DS resources
Prior to this course Learnings / findings Techniques that we
are using
Expected results /
ideas

21. © 2015 Cisco and/or its affiliates. All rights reserved.
DSL Participant:
Program Benefits
• Well rounded, focused & results-driven analysis
• Quicker turn around on decisions
• Keeps teams “rowing” in same direction
• New tool sets available to team for expanded
analysis (R software suite)
• Awareness of new consolidated data sources
leading to new opportunities (Cisco Data Lakes)

22. © 2015 Cisco and/or its affiliates. All rights reserved.
2016 Data: Trend Reverses?
Ransbotham & Kiron, 2017: Analytics as a Source of Business Innovation
2016 data reflects surveys of 2,602 managers, executives, and data
professionals from companies around the globe

23. © 2015 Cisco and/or its affiliates. All rights reserved.

24. © 2015 Cisco and/or its affiliates. All rights reserved.
2016 Data: Trend Reverses?
Ransbotham & Kiron, 2017: Analytics as a Source of Business Innovation
2016 data reflects surveys of 2,602 managers, executives, and data
professionals from companies around the globe

25. © 2015 Cisco and/or its affiliates. All rights reserved.

26. © 2015 Cisco and/or its affiliates. All rights reserved.
2016 Data: Trend Reverses?
Ransbotham & Kiron, 2017: Analytics as a Source of Business Innovation
2016 data reflects surveys of 2,602 managers, executives, and data
professionals from companies around the globe

27. © 2015 Cisco and/or its affiliates. All rights reserved.

28. © 2015 Cisco and/or its affiliates. All rights reserved.
2016 Data: Trend Reverses?
Ransbotham & Kiron, 2017: Analytics as a Source of Business Innovation
2016 data reflects surveys of 2,602 managers, executives, and data
professionals from companies around the globe

29. © 2015 Cisco and/or its affiliates. All rights reserved.

30. © 2015 Cisco and/or its affiliates. All rights reserved.
2016 Data: Trend Reverses?
Ransbotham & Kiron, 2017: Analytics as a Source of Business Innovation
2016 data reflects surveys of 2,602 managers, executives, and data
professionals from companies around the globe

31. © 2015 Cisco and/or its affiliates. All rights reserved.
Executive DS Skills –
Managing a Digital Transformation

32. © 2015 Cisco and/or its affiliates. All rights reserved.
The Partnership … The Journey Continues
What We Have Learned:
• Manager commitment to training time required
• Learning must be applied & practical
• Instructors & internal support required for applied
project work
• Faculty need to engage in applied learning – real
use cases – real data
• Structured work groups remove organizational barriers
• Managers want a hands on technical perspectives –
getting taxonomy
• Advanced Mastery can be supported by asynchronous
continuous learning
• Collaboration between educators & industry leaders
brings insights