This document discusses big data and how organizations can gain insights from data. It notes that by 2015, organizations that have built a modern information system will financially exceed their competitors by 20%. It describes different types of structured and unstructured data organizations are dealing with, including machine-generated data from sensors, satellites, science experiments, videos, and more. It also lists common uses of big data like recommendations, smart meter monitoring, equipment monitoring, advertising analysis, and more. The document then discusses how Microsoft can help users gain better insights through self-service BI, connecting and collaborating in Office 365, and answering questions. It outlines different data sources including non-relational data stored in HDInsight on Azure.