This document provides guidance for starting a B2B venture. It emphasizes understanding why you are doing the venture based on your core beliefs and vision. It also recommends using design thinking to develop your venture idea and learn that it is a framework needed on your journey. Additionally, it notes that for B2B, the MVP is further out and the sales cycle is longer and more complex than for B2C ventures. The document advises gaining insight into your target market, customers, and competitors and creating a customer journey map to understand what customers feel. It also recommends spending at least 50% of your time with customers.

1. CREATE
your venture
B2B VENTURE
REFERENCE GUIDE FOR
COMPANY MAKERS
DO WHAT YOU LOVE
WE DO THE REST

2. V a l i d a t e
y o u r I d e a
p a r t 1 .

3. WHY are we doing it?
Believe, vision - the core
People don't buy WHAT you do!
People buy WHY you do it!

4. DESIGN THINKING
invest your time to learn it
This is the framework that you need
on your venture journey

5. B2B Start-up is not B2C one
MVP is much further...
Sales cycle is longer, more complex
need different communication...

6. ‚I believe the absolute best way to
start a business today is not by
launching a product, but by creating a
system to attract and build an
audience.’
Joe Pulizzi
Founder at Content Marketing Institute, Author of Content Inc.,
Speaker & Entrepreneur

7. Gain insight of your
Market/Customers/Competitors

8. Make your first draft about your
market segment/customers

9. Create a customer journey map (try to
undestand what your customer feel!)

10. First Strategic overview:
Business Model Generation

11. Build a Compelling Value Proposition

12. Spend At least 50% of your time with
your customers!

13. Next Session is about
PRODUCT DEVELOPMENT
create your venture
B2B VENTURE
REFERENCE GUIDE FOR
COMPANY MAKERS
tibor.zahorecz@dosell.io