Business environment
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The project is about all kinds of Business Environments, the different types of environment, explanation about Technological environment, features & impact of technological environment. Also includes examples of Kodak & Cisco.
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Strategic management of technology
The prime driver of economic progress is technological innovation. Modern life is a triumph of innovation; The refrigerator, the air-conditioner, the radio, the closed body automobile, synthetic rubber, and a host of other breakthroughs created a better life and ultimately made possible a mass consumer society.
In the twenty-first century, the main goal of both society and organizations should be to foster the rate of technical progress since it is key to elevating everyone’s economic well-being.
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Chapter 1
Technological innovation introduces new devices, methods, or materials that have commercial or practical applications. It has increased in importance due to globalization, which has pressured firms to continuously innovate to produce differentiated products and services. While innovation raises competitive pressures for industries, it has clear positive effects on society by enabling a wider range of goods and services worldwide, making production more efficient, and yielding medical treatments that improve health. The aggregate impact of innovation can be seen through increases in gross domestic product. Successful innovation requires strategy, as most ideas do not become successful new products, and innovation projects should align with a firm's resources, objectives, and strategic intent.
Innovation
Innovation involves creating new products, processes, or services to improve efficiency and gain competitive advantages. Successful innovators are passionate, persistent, optimistic, and protect their ideas. Innovation is important for economic growth and solving problems. While people fear failure, failing is part of learning and progress. There are four types of innovation - incremental, disruptive, architectural, and radical - that help companies innovate. Innovation positively impacts both society through technological advancement and well-being, and organizations through competitive advantages and increased productivity.
Innovation ppt
Innovation is the creation, development, and implementation of new products, processes, or services to improve efficiency, effectiveness, or competitive advantage. The purpose of innovation is to develop new ideas and technologies that increase productivity and output while using the same level of inputs. Applying innovation involves making changes, both large and small, to products, processes, and services through practical tools and techniques, resulting in the introduction of something new that adds value for customers and contributes to the organization's knowledge.
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What is innovation
This document discusses the concept of innovation and its importance for businesses. It defines innovation as finding unique solutions to problems through the development of new ideas. The document outlines three types of innovation: functional, emotional, and process innovation. It provides examples of each type, such as Starbucks creating an emotional experience for customers and developing carry cups for functional innovation. The document stresses that innovation is a dynamic, evolving process that aligns with changing human needs and environments. It is critical for businesses to innovate in order to survive and thrive in today's world.
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Strategic management of technology
The prime driver of economic progress is technological innovation. Modern life is a triumph of innovation; The refrigerator, the air-conditioner, the radio, the closed body automobile, synthetic rubber, and a host of other breakthroughs created a better life and ultimately made possible a mass consumer society.
In the twenty-first century, the main goal of both society and organizations should be to foster the rate of technical progress since it is key to elevating everyone’s economic well-being.
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Having a progressive end user computing strategy is an important enabler of business innovation and market success.
Chapter 1
Technological innovation introduces new devices, methods, or materials that have commercial or practical applications. It has increased in importance due to globalization, which has pressured firms to continuously innovate to produce differentiated products and services. While innovation raises competitive pressures for industries, it has clear positive effects on society by enabling a wider range of goods and services worldwide, making production more efficient, and yielding medical treatments that improve health. The aggregate impact of innovation can be seen through increases in gross domestic product. Successful innovation requires strategy, as most ideas do not become successful new products, and innovation projects should align with a firm's resources, objectives, and strategic intent.
Innovation
Innovation involves creating new products, processes, or services to improve efficiency and gain competitive advantages. Successful innovators are passionate, persistent, optimistic, and protect their ideas. Innovation is important for economic growth and solving problems. While people fear failure, failing is part of learning and progress. There are four types of innovation - incremental, disruptive, architectural, and radical - that help companies innovate. Innovation positively impacts both society through technological advancement and well-being, and organizations through competitive advantages and increased productivity.
Innovation ppt
Innovation is the creation, development, and implementation of new products, processes, or services to improve efficiency, effectiveness, or competitive advantage. The purpose of innovation is to develop new ideas and technologies that increase productivity and output while using the same level of inputs. Applying innovation involves making changes, both large and small, to products, processes, and services through practical tools and techniques, resulting in the introduction of something new that adds value for customers and contributes to the organization's knowledge.
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NorHashim Bin Abu Samah presented on innovation and technopreneurship. The presentation defined innovation as the successful implementation of creative ideas through new products, processes, or services. It discussed the relationship between creativity and innovation, and distinguished innovation from invention. The types of innovation covered included product, business model, marketing, organizational, process, services, supply chain, and financial innovations. Examples of innovative companies discussed were Sun Microsystems, Maybank, and Samsung. The presentation concluded by emphasizing the importance of innovation in business.
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336 PART 5 Controlling 15 chapter Innovating and.docx
336 PART 5 | Controlling
15
chapter
Innovating and
Changing
After studying Chapter 15, you should
be able to
LO1 Summarize how to assess
technology needs.
LO2 Identify the criteria on which to
base technology decisions.
LO3 Compare key ways of acquiring
new technologies.
LO4 Evaluate the elements of an
innovative organization.
LO5 Discuss what it takes to be
world-class.
LO6 Describe how to manage change
effectively.
LO7 List tactics for creating a
successful future.
Learning Objectives
bat62597_ch15_336-362.indd 336bat62597_ch15_336-362.indd 336 29/09/14 10:12 pm29/09/14 10:12 pm
Final PDF to printer
CHAPTER 15 | Innovating and Changing 337
LO1 Summarize how to assess technology
needs
can help a manager anticipate, monitor, and manage technolo-
gies more effectively.
• There must be a need, or demand, for the technology. Without this
need driving the process, there is no reason for technological inno-
vation to occur.
• Meeting the need must be theoretically possible, and the knowl-
edge to do so must be available from basic science.
• We must be able to convert the scientific knowledge into practice
in engineering and economic terms. If doing something is theoreti-
cally possible but economically impractical, the technology cannot
be expected to emerge.
• The funding, skilled labor, time, space, and other resources needed
to develop the technology must be available.
• Entrepreneurial initiative must identify and pull all the necessary
elements together.
This chapter discusses how technology can affect an orga-
nization’s competitiveness and how managers identify which
technologies an organization should adopt. Then we assess
the primary ways in which organizations develop or acquire
those technologies, including the leadership and management
decisions that help new technology succeed. Of course tech-
nology is not the only way organizations innovate and change.
The remainder of the chapter looks more broadly at innovation,
including change efforts aimed at achieving world-class status,
the process of managing change, and efforts you can make to
shape your own career.
1 | DECIDING TO
ADOPT NEW
TECHNOLOGY
Decisions about technology and innovation are strategic, and
managers need to approach them systematically. In Chapter 5
we discussed two generic strategies a company can use to posi-
tion itself in the market: 4
1. Low cost —The company has an advantage from maintaining a
lower cost than its competitors.
2. Differentiation —The advantage comes from offering a unique good
or service for which customers are willing to pay a premium price.
For either strategy, managers must assess technology needs,
decide whether to adopt a new technology, and if they adopt
the technology, determine the best method for developing or
acquiring it.
T
There are two fundamen ...
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Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis AndreasikDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Empowering Influencers: The New Center of Brand-Consumer Dynamics
In the current market landscape, establishing genuine connections with consumers is crucial. This presentation, "Empowering Influencers: The New Center of Brand-Consumer Dynamics," explores how influencers have become pivotal in shaping brand-consumer relationships. We will examine the strategic use of influencers to create authentic, engaging narratives that resonate deeply with target audiences, driving success in the evolved purchase funnel.Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationBreaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim KirbyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translationEfficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Boost Your Instagram Views Instantly Proven Free Strategies.
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https://instblast.com/instagram/free-instagram-views
What Software is Used in Marketing in 2024.
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
原版制作(Sunderland毕业证书)桑德兰大学毕业证录取通知书一模一样
学校原件一模一样【微信：741003700 】《(Sunderland毕业证书)桑德兰大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
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三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
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◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
在线办理(英国UWS毕业证书)西苏格兰大学毕业证学位证一模一样
学校原件一模一样【微信：741003700 】《(英国UWS毕业证书)西苏格兰大学毕业证学位证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando AnguloDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsEvaluating the Effectiveness of Women-Focused Marketing
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy CrestodinaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brandGet Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessAdvanced Storytelling Concepts for Marketers
Every marketer knows you’re supposed to tell a story, but do you know how to tell a story? Do you know why you’re supposed to tell a story? Do you even truly know what a story is? While many marketing presentations emphasize the value of mythic storytelling, the nuts and bolts of actually constructing a story are never explored.
The goal of marketing may be to achieve specific KPIs that drive sales, which is very objective, but the top of the marketing funnel requires a softer approach. In our data-driven results-oriented fast-paced world, marketers must quantify results, but those results will never be achieved unless prospects are first approached with humanity.
There is a common misunderstanding that the so-called “soft skills” of marketing such as language and art are unmeasurable and subjective, but while the objective measures of market research are merely 100 years old, the rules of aesthetics have been perfected over the last 2,500 years.
Great story construction is a skill that requires significant knowledge and practice. This presentation will be a review of the ancient art of story construction.
We will discuss:
• Rhetoric – The art of effective communication
• The Socratic Method – You cannot teach, but you can persuade people to learn
• Plato’s Cave – You sell products, but you market ideas
• Aristotle’s Six Dramatic Elements – The secret recipe for marketing stories
This is for senior marketers who are tasked with creating effective narratives or guiding others in the process. By the end of the session, attendees will have gained the knowledge needed to work storytelling into all phases of the buyer’s journey.
Story Telling Master Class - Jennifer Morilla
Story Telling Master Class - Jennifer MorillaDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.Recently uploaded (20)
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Global Growth Starts With Translation - How To Unlock Global Markets - Tim Kirby
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
Mastering Your Online Visibility - Fernando Angulo
Mastering Your Online Visibility - Fernando Angulo
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Evaluating the Effectiveness of Women-Focused Marketing
Evaluating the Effectiveness of Women-Focused Marketing
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
Unleash the Power of Storytelling - Win Hearts, Change Minds, Get Results - R...
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
SEO in the AI Era - Trust, Quality and Content Discovery - Andy Crestodina
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Business environment
- 1. LG GROUP 15 MAINAK GHOSH UTSAV BASU ARINDAM MUKHERJEE
- 2. What is Business Environment ??? Business environment is the sum total of all external and internal factors that influence a business.
- 3. CLASSIFICATION OF BUSINESS ENVIRONMENT
- 5. TECHNOLOGICAL ENVIRONMENT Technology is a means by which we adapt to, change, or control our environment. Technological change is any advancement in of the art creating consumer products or business processes.
- 6. Features of technological environment • Growth. • Technology makes more technology possible. • It requires research and development. • Helps promote business using Technology. • Shows not only the success of the firm but also of the country.
- 7. • Increased Productivity. • Need For Professional Managers And Skilled Employers. • Technology Creates Substitutes. • Technology Results In Opposition. • It Has Increased Business Mobility.
- 8. Examples of impact of technology on business
- 10. THANK YOU