Creativity is defined as the ability to generate new and valuable ideas, involving originality and problem-solving, which can be categorized into four types. The process of creativity includes preparation, incubation, illumination, and verification, while the key distinction between creativity and innovation lies in the application of ideas to produce value. Additionally, various barriers can hinder creativity, but techniques such as brainstorming and mind mapping can enhance it, making creativity an essential skill applicable across numerous fields.

1. Creativity

2. Defining Creativity
•Creativity is the ability to generate new and valuable
ideas.
•It involves originality, imagination, and problem-
solving.
•Key elements: Novelty + Usefulness.

3. Four Types of Creativity (By Arne
Dietrich)
1.Deliberate & Cognitive – Logical problem-solving
(e.g., scientists, strategists).
2.Deliberate & Emotional – Creativity from deep
personal experiences (e.g., writers, musicians).
3.Spontaneous & Cognitive – Sudden insights in
expertise areas (e.g., mathematicians, inventors).
4.Spontaneous & Emotional – Intuitive and artistic
expressions (e.g., artists, poets).

4. How Creativity Works (Graham Wallas’ Model)
1. Preparation – Gathering knowledge & exploring the
problem.
2. Incubation – Unconscious processing of ideas.
3. Illumination – The "Aha!" moment of insight.
4. Verification – Refining and testing the idea.

5. Creativity and Innovation – What’s the
Difference?
•Creativity: Generating novel ideas.
•Innovation: Applying creative ideas to produce value.
•Example: A new cake recipe (creativity) vs. selling it
successfully (innovation).

6. What Blocks Creativity?
•Fear of failure
•Fixed mindset
•Lack of time or resources
•Social conformity and judgment
•Over-reliance on logic instead of imagination

7. How to Boost Your Creativity
1. Brainstorming – Generating many ideas without
judgment.
2. SCAMPER Method – Substitute, Combine, Adapt,
Modify, Put to another use, Eliminate, Reverse.
3. Mind Mapping – Visually organizing ideas.
4. Divergent Thinking – Exploring multiple solutions.
5. Creative Constraints – Setting limitations to enhance
problem-solving.

8. Where is Creativity Used?
•Business – Product design, marketing, strategy.
•Science & Technology – Problem-solving, discoveries.
•Arts & Entertainment – Music, literature, film.
•Education – Teaching methods, learning experiences.
•Everyday Life – Cooking, DIY projects, personal
decisions.

9. Becoming More Creative
•Embrace curiosity & continuous learning.
•Allow for playfulness and experimentation.
•Seek diverse perspectives and experiences.
•Challenge assumptions & question the norm.
•Create a habit of capturing and developing ideas.

10. Creativity – A Skill for Everyone
•Creativity is not just for artists – it’s a problem-solving
tool.
•It follows a process but thrives on spontaneity and
flexibility.
•Overcoming barriers and using techniques can unlock
creative potential.
•Creativity + Action = Innovation!