Business communication is the process by which employees, management, and administration exchange information to achieve organizational goals. Effective business communication is important for preparing plans and policies, achieving goals, increasing employee efficiency, and solving problems. Key elements of successful business communication include having a clear structure, consistency, using an appropriate medium, and ensuring the information is relevant. Non-verbal and verbal communication both play important roles. The business writing process involves careful planning, drafting a document, and revising it to ensure the message is clear, concise and correct.