This document discusses principles of business communication. It explains that communication plays a vital role in business by allowing the exchange of messages and information. Communication involves more than just language - it can also include gestures, appearance, paralanguage, physiology, and other nonverbal signals. The document also discusses different mediums of communication used in business, including formal methods like letters and emails as well as informal methods for advertising. It outlines several purposes of business communication such as exchanging information, counseling, persuading, motivating employees, and developing relationships. The document provides guidance on writing proposals and reports for business as well as resume writing and presentation skills.

1. Principles of Business
Communication
BY:
KAUSHAL YADAV
JIT, BARABANKI

2. Introduction
• Communication is the key to all social
transactions. It plays a vital role in business
and exchange activities as well.
• Communication is the process of exchanging
messages among each other for progression of
work, sharing feelings, expecting actions from
others, and contemplating their activities
through a proper medium.

3. Communication of Meaning
• It has been proved that the communication is
not only restricted to language use but it can be
done with gestures and through appearance as
well. The bifurcation of the value of medium in
message communicated is as following:
• Physiology and Appearance 55 percent
• Paralanguage: 38 percent
• Language: 07 percent

4. Communication through Senses
• Communication is a complex process that
includes all the aspects of communicator in
addition to language (used as a medium):
• Visual
• Auditory
• Kinesthetic
– Touch
– Taste
– Smell
– Emotional responses (feelings)

5. Medium of Communication
• Medium of communication is also called the
channel for communication. When we talk
about business communication basically we
are concerned with formal communication
(letters, E-mails, etc.), but for the sake of
advertising and promotions, we can use
informal means of communication that may
spread the information to masses within short
time.

6. Purpose of Business
Communication
• Exchange of Information
• Counseling
• Soliciting suggestion
• Persuading
• Motivating
• Developing Industrial relations
• Warning and Notice, etc.

7. Proposal Writing-1
For preparing a good and effective proposal
one should follow the following steps:
• Study the requirement/s
• Understand the need of the client
• Review the budget
• Try to develop a methodology
• Evaluate and take peer review(s)
• Prepare writing a proposal

8. Proposal Writing-2
In a standard business proposal the following
things should be included:
• An outline of the research objectives
• Brief report on the research done in that area
• Details of the proposed research design
• Time schedule of the line of action
• An outline of the headings of the chapters
from introduction till conclusion

9. Report Writing-1

10. Report Writing-2

11. Résumé writing

12. Principles of Business
Communication

13. Business Presentation Skills