Presented at the Big Data Analytics & Innovation Summit, November 1025, this presentation answers the question - should businesses invest in predictive analytics. It looks at Shop Direct as an example to highlight the benefits of predictive analytics.

1. Business Change through Predictive Analytics
Chandan Rajah [@ChandanRajah]
Head of Group Analytics

2. @ChandanRajah
business change
customer economy
growth disrupt
technology

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predictive analytics
regression
what-if
personalisation
deep learning

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road to el dorado
what
why
when
how

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incremental value
revenue engagement
agility efficiency

6. 1890+
stores launch
1970s
home shopping
prospect prediction
1980s
credit scoring
risk prediction
telephone ordering
@ChandanRajah

7. 1990s
launch ecommerce
goods lost in transit
stock forecasting
campaign modeling
response prediction
2010s
mobile first, catalogue stopped
personalization
price elasticity
customer value projection
incremental campaign response
cross brand prospecting
@ChandanRajah
2000s
lifetime value
markdown estimation
operations + returns
ensemble methods
contact center
very.co.uk launched

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2003-07
Integration and
consolidation
2007-12
Catalogue to
etail capabilities
2013 onwards
Very - explosive
growth +20%
SURVIVAL-LED BUSINESS-LED CUSTOMER-LED
TRANSFORM
A CATALOGUE
BUISINESS INTO
A WORLD CLASS
DIGTIAL RETAILER
100%
digital
our transformation

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last words of wisdom
time value of data knowledge is power
not all road lead to rome i am an individual

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THANK YOU
Chandan Rajah
Head of Group Analytics