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Intelligent Data - Thoughts on the Analytics of Tomorrow

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My session from #mesurecamp with thoughts and ideas of what can be done with web and digital analytics data both right now i 2018 but also in the near future to support the business with a return on analytics focus.

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Intelligent Data - Thoughts on the Analytics of Tomorrow

  1. 1. INTELLIGENT DATA - Thoughts on the Analytics of Tomorrow Steen Rasmussen – MeasureCamp 2018
  2. 2. ANALYTICS – THE POTENTIAL
  3. 3. THIS IS IIH NORDIC
  4. 4. OUR FOCUS
  5. 5. MY FAVORITE TOOLBOX
  6. 6. THE BASE STACK
  7. 7. WELCOME TO THE LAKE
  8. 8. HERE AND NOW
  9. 9. AUTOMATION
  10. 10. EMOTIONAL RESPONSE
  11. 11. SIMPLIFICATION
  12. 12. THE BEST PLACE TO HIDE A DEAD BODY Campaign Conversion Destination+Type Destination Type Other sale Non sale Non Bounce Interest
  13. 13. PREDICTIONS
  14. 14. WORKING BEFORE TIME WITH BIGQUERY
  15. 15. IIH NORDIC PREDICTION ENGINE
  16. 16. Google Cloud Platform Serverless infrastructure Scale from 0 to billions INTELLIGENT PREFETCHING
  17. 17. DOCUMENTED OUTCOMES Customer experience Improved Conversion Rate Reduced Exits Simple Technical setup
  18. 18. K-MEAN CLUSTERING
  19. 19. LIKELIHOOD TO CONVERT
  20. 20. PURCHASE PATTERNS
  21. 21. THE CORE PROBLEM: A OR B
  22. 22. REFOCUS: A AND B
  23. 23. USER DECISION JOURNEY
  24. 24. AROUND THE CURVE
  25. 25. FLOW ANALYTICS
  26. 26. MARKETS EXPLORATION
  27. 27. NEGATIVE SPACES
  28. 28. MOVING ON
  29. 29. EXPAND YOUR THINKING
  30. 30. THE LEARNING CURVE
  31. 31. Copenhagen Artillerivej 86 2300 København S +45 70 20 29 19 Stockholm Strandvägen 7A 114 56 Stockholm +45 70 20 29 19 London 43A Southend Road BR3 1SP. London +45 70 20 29 19 Oslo CJ Hambros plass 2 N-0164 Oslo +45 70 20 29 19 THANKS Steen Rasmussen Senior Partner Direct: +4526210595 Mail: steen@iihnordic.com Twitter: @strasm (Please join me on Linkedin Steen IIH, if you enjoyed this presentation)

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