The document introduces the concept of a business capability model for normalizing business exchanges. It discusses how capabilities abstract away how business is carried out by focusing on what a business can deliver. Capabilities are longer-term concepts that represent a company's ability to provide value to the market. Requests represent a specific instance of a capability being utilized, with an implicit relationship between the request and producer. The capability model promotes flexibility, agility, and competition between providers by allowing consumers to easily change providers.