การใช้สื่อสังคมผ่านเครือข่ายสังคมสำหรับองค์กรธุรกิจ
Using Social Media via Social Networking for Business Organization
ศูนย์รวมตลาด ออนไลน์ ทั่วประเทศไทย
การใช้สื่อสังคมผ่านเครือข่ายสังคมสำหรับองค์กรธุรกิจ
Using Social Media via Social Networking for Business Organization
ศูนย์รวมตลาด ออนไลน์ ทั่วประเทศไทย
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
Customer Engagement Strategies Overview
The ADM Professional Community is a living example of the compelling value proposition for online communities that serve the automotive industry. ADM serves as proof that the impact of Social Media on the automotive vertical is more significant than widely understood. Be sure to visit the ADM Professional Community at http://www.AutomotiveDigitalMarketing.com or the acronym URL at http://www.ADMPC.com or the Twitter URL at http://ADM.fm today, and don’t just be a Lurker... Join!
Remember the old days when all of our cost cutting activities were done without talking to the customer first? Remember when we accidentally cut out important processes that hurt our customers? One day I hope we can all say, "Yes, I remember those days." Before your next Lean exercise we need to talk about what your customer wants to buy from you!!!
An introduction to customer service metrics. The presentation covers what to track and why, what customer service metrics are relevant to the bottom line and other groups in various organizations, benchmark information, statistical best practices, as well as examples from Zappos, Bonobos, and Buffer.
Deploying a Voice of the Customer (VoC) ProgramAvtex
Do you gather, analyze and respond to your customer’s feedback with a disciplined approach? Learn about Voice of Customer best practices, see practical examples of how technology can support a VoC program, and hear success stories from the field with guest speaker Peter Leppik, President and CEO of Vocalabs.
Getting your voice of the customer program up and running can be challenging. But, successful implementation will determine whether yours is a high performing program with actionable insights, or a data collection system that drowns in information overload.
Join Kyle Goff, former JetBlue VoC Analyst, and Innes Vanderniepen of Brussels Airlines, as they share their experiences implementing successful VoC programs that increased brand ROI and transformed customer interactions. You’ll learn how to create a high-level VoC implementation plan, and build a powerful program to increase your return on investment.
Learn about Voice-of-the-Customer business practices:
* This report defines, explores the potential benefits, and illustrates a planning methodology for VOC
* Presents findings from a Best Practices in VOC study
* Explores some emerging VOC technologies
การใช้สื่อสังคมผ่านเครือข่ายสังคมสำหรับองค์กรธุรกิจ
Using Social Media via Social Networking for Business Organization
ศูนย์รวมตลาด ออนไลน์ ทั่วประเทศไทย
การใช้สื่อสังคมผ่านเครือข่ายสังคมสำหรับองค์กรธุรกิจ
Using Social Media via Social Networking for Business Organization
ศูนย์รวมตลาด ออนไลน์ ทั่วประเทศไทย
Presentation given at Bangkok Sustainable Banking Forum 2019, 13 August 2019. Sarinee Achavanuntakul, Fair Finance Thailand (สฤณี อาชวานันทกุล, แนวร่วมการเงินที่เป็นธรรมประเทศไทย)
"Pursuing retail banking with social responsibility" by Sarinee Achavanuntakul. Presented at Sustainable Banking Conference, Bangkok, Thailand, 23 July 2018
37. คาแนะนาจาก IDEO
1. Go where the people are.
Don’t try to build a community out of thin air. Tap
in to existing communities, compliment, and
contribute. If you are not a customer magnet,
identify nodes in the network where people are —
and draw them toward you. Let individuals take
center stage. Focus on people over brand or
offerings. Empower both your employees and the
public to speak their minds, without dictating how.
37
38. คาแนะนาจาก IDEO (2)
2. Have a legitimate purpose.
Anchor your brand to your core values and
character, while allowing it to be
multidimensional and dynamic. Connect to
causes and phenomena that truly resonate
with your organization and its culture.
38
39. คาแนะนาจาก IDEO (3)
3. Be real.
Relationships are two-way. You must listen
and respond to people—and acknowledge
the good, the bad, and the ugly. Don’t just
celebrate your successes. Embrace failures
and resolve them in public.
(จาก http://www.fastcodesign.com/1663494/ideo-five-companies-that-
mastered-social-medias-branding-potential)
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43. เว็บไซต์แนะนา
• Mashable: http://www.mashable.com/
• The Daily Influence:
http://www.thedailyinfluence.com/
• Patterns by IDEO: http://patterns.ideo.com/
• Brian Solis: http://www.briansolis.com/
• Groundswell:
http://forrester.typepad.com/groundswell/
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44. “If you’ll help enough other people get what
they want, you’ll have all the influence you’ll
need.”
- Trey Pennington -
่ ่ิ ่
“ถ ้าคุณชวยผู ้คนมากพอให ้ได ้ในสงทีพวกเขาอยากได ้
คุณก็จะมีอทธิพลเท่าทีคณต ้องมี”
ิ ่ ุ
- เทรย์ เพนนิงตัน -
จาก http://treypennington.com/2011/02/11/4-keys-to-
increasing-your-klout-score/
44