Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

The Future of Marketing - What will Marketing look like in 2021?

3,171 views

Published on

What will marketing look like in 2021?

“Human society will change more the coming 20 years… than the last 300 years”
We now live in a world of exponential technological change.
2017 is the TURNING POINT of this Exponential Change.

Change appeared to go slow, but now everything will now begin to change,
all at the same time.

Algorithms will impact 1 billion human jobs in 2020

Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free.

With everything being abundantly available, people change from owning ‘stuff’, to experiencing ‘stuff’. People want experiences.

Image recognition by computers is becoming better than humans.
Computers recognize voices, not just speech, already today.

You can ask anything, using smart ”agents”

By 2019 websites and apps become less important. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps

What is REALLY happening here?

The interface is dissapearing

WHEN is this going to happen ?

Years from now, not decades

So the big question is…. What will marketing look like in 2021?

Everything will be about technology
We’ll move from products to total experiences
From brands to platforms

Nike+ is opening their fitness data to
3rd party developers.
Gillette lets men try on virtual beards and connects them with 3rd party products & services.
General Electric opens sensor data of their products to 3rd party suppliers.

And finally, what will your marketing JOB look like in 2021?

Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.

Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
The reverse is also true… Everything that cannot be digitized and automated, will become
EXTREMELY VALUABLE

Top 5 marketing skills needed in 2021
Such as critical thinking and creativity.
And fluid teams
Strategic thinkers become critical to success

The era of the right brain has arrived

Creativity in content, data, technology & strategy becomes crucial

How can you
PREPARE
for 2021 ?

Get in touch
www.invisiblepuppy.com

Published in: Marketing

The Future of Marketing - What will Marketing look like in 2021?

  1. 1. What will marketing look like in 2021? The Future of Marketing
  2. 2. “Human society will change more the coming 20 years… Gerd Leonhard, Futurist & Humanist
  3. 3. “Human society will change more the coming 20 years… than the last 300 years” Gerd Leonhard, Futurist & Humanist
  4. 4. #20thoughts We now live in a world of exponential technological change 2017 is the turning point
  5. 5. 2017 is the
  6. 6. 2017 is the TURNING POINT
  7. 7. 2017 is the TURNING POINT of this Exponential Change.
  8. 8. #20thoughts Source: Frank Diana, 2017 Change appeared to go slow, but now everything will now begin to change, all at the same time
  9. 9. #20thoughts In 2025, quantum computing will reach human brain computing capacity
  10. 10. #20thoughts In 2050 it will equal the computing power of ALL HUMANS on earth.
  11. 11. #20thoughts Algorithms will impact 1 billion human jobs in 2020 Source: Above and Below the API, Forbes, 2015 20202005 Jobs Automation & Robots
  12. 12. #20thoughts Cheap sensors allow everything to become SMART. Just put smart in front of everything.
  13. 13. #20thoughts Everything is abundantly available. Everything goes to the cloud. Money. Books. Governments. Cities. Content becomes essentially free. Image Source : Gerd Leonhard, Futurist & Humanist
  14. 14. #20thoughts With everything being abundantly available, people change from owning ‘stuff’, to experiencings ‘stuff’ People want experiences. Image Source : Gerd Leonhard, Futurist & Humanist
  15. 15. #20thoughts Images Speech 7% 4% Source: Andreessen Horowitz, Mei 2017 28% errors 26% errors Self-learning machines are better than humans, already today.
  16. 16. Image recognition by computers is better than humans, today.
  17. 17. Image recognition by computers is better than humans, today. Computers recognize voices, not just speech, today.
  18. 18. #20thoughts You can ask anything, using smart ”agents”
  19. 19. #20thoughts The smartphone becomes your VISUAL search box.
  20. 20. #20thoughts Live 360° video streaming teleports experiences to VR headsets, on the other side of the world
  21. 21. #20thoughts Physical worlds are turned into VR 4D experiences. Image Source : The VOID, NYC
  22. 22. #20thoughts Pricing of robots fall from 30.000 EUR to 1000 EUR
  23. 23. #20thoughts Extreme realistic chat-bots are in use by the Australian government, powered by IBM Watson. Image Source : Soul Machines
  24. 24. #20thoughts Mobile devices get precise location tracking & spatial computing capabilities
  25. 25. #20thoughts This makes exact location guidance possible, already today. Image Source : Google IO Conference, 2017
  26. 26. #20thoughts In only a few years from now, smartphone sales will decline, to be eventually be replaced by smart glasses.
  27. 27. #20thoughts The new user interface will be our eyes, where we control the interface with our intend. Image Source : Eyefluence, bought by Google in 2016
  28. 28. #20thoughts Websites>> Apps >> Messaging >> Assistants By 2020 websites and apps become less important
  29. 29. In 2019, 20% of all brands will start abandoning their mobile apps, in favor of progressive and instant apps Source: Gartner, 2017
  30. 30. What is REALLY ?happening here
  31. 31. #20thoughts The interface is dissapearing type Mainframe
  32. 32. #20thoughts The interface is dissapearing type Mainframe click Mouse
  33. 33. #20thoughts The interface is dissapearing type Mainframe touch Smartphone click Mouse
  34. 34. #20thoughts The interface is dissapearing type Mainframe speak move look Mixed reality touch Smartphone click Mouse
  35. 35. #20thoughts The interface is dissapearing type Mainframe speak move look Mixed reality think Brainwave touch Smartphone click Mouse
  36. 36. WHEN is this going to happen ?
  37. 37. #20thoughts Years from now, not decades Source: World Economic Forum, Six megatrends, September 2015
  38. 38. So the big question is….
  39. 39. So the big question is…. What will marketing look like in 2021?
  40. 40. #20thoughts Everything will be about technology
  41. 41. #20thoughts We’ll move from products to total experiences
  42. 42. #20thoughts From brands to platforms
  43. 43. #20thoughts Nike+ is opening their fitness data to 3rd party developers. Gillette lets men try on virtual beards and connects them with 3rd party products & services. General Electric opens sensor data of their products to 3rd party suppliers.
  44. 44. And finally, what will your marketing JOB look like in 2021 ?
  45. 45. Marketing organization haven’t changed that much in the last 40 years.
  46. 46. Marketing organization haven’t changed that much in the last 40 years. That is about to change.
  47. 47. Marketing organization haven’t changed that much in the last 40 years. That is about to change. DRASTICALLY.
  48. 48. Everything that can be digitized and automated, will be replaced by Artificial Intelligence.
  49. 49. Everything that can be digitized and automated, will be replaced by Artificial Intelligence. The reverse is also true…
  50. 50. Everything that cannot be digitized and automated, will become EXTREMELY
  51. 51. Everything that cannot be digitized and automated, will become EXTREMELY VALUABLE
  52. 52. #20thoughts Top 5 skills 2015 2021 1. Solve complex problems 2. Coordinate with others 3. People management 4. Critical thinking 5. Negotiate 1. Solve complex problems 2. Critical thinking 3. Creativity 4. People management 5. Coordinate with others Source: Future of Jobs Report, World Economic Forum, 2016 Such as critical thinking and creativity.
  53. 53. #20thoughts And fluid teams Multiple disciplines Flexible roles and responsibilities Build for speed and agility Creative use of art, science and technology Set-up and dismantled when needed
  54. 54. #20thoughts Strategic thinkers become critical to success
  55. 55. #20thoughts The era of the right brain has arrived
  56. 56. #20thoughts Creativity in content, data, technology & strategy becomes crucial
  57. 57. #20thoughts How can you PREPARE for 2021 ?
  58. 58. GET IN TOUCH www.invisiblepuppy.com

×