The document discusses artificial intelligence (AI) and its applications in content writing. It notes that AI uses natural language processing (NLP) and natural language generation (NLG) to automate writing tasks like financial reports and product descriptions. The document explores how AI could replace up to 40% of business content writing by 2020 and how some predict that within 10-20 years, AI may generate most content. However, others believe AI will continue to aid rather than replace humans due to current limitations in creativity and empathy. The document concludes that marketers should embrace AI to make content creation more efficient while humans will still be needed to oversee quality.

1. AI IN CONTENT
WRITING
JANUARY 2019
Can robots write like humans?
AI in journalism!
Prepared by :-
Dhruv Parmar

2. ARTIFICIAL INTELLIGENCE + CONTENT WRITING: WHAT NEXT?
Jan 2019
02
ARTIFICIAL INTELLIGENCE +
CONTENT WRITING: WHAT
HAPPENS NEXT?
a yet-unknown algorithm holds the key that unlocks ultimate levels of
content writing efficiency. It will be low cost, lightning quick and easy to use.
And it will produce marketing content that is virtually indistinguishable
from human-developed text. Machine learning makes this not just possible
but permanent.
So if artificial intelligence is primed to replace content writing, how and
when will it happen?
NATURAL
LANGUAGE
GENERATION
(NLG)
The primary technologies that power
content marketing automation are Natural
Language Processing (NLP) and Natural
Language Generation (NLG).
The first is simply a computer program that
understands the human voice and processes
into text. Think of Google’s “Voice typing”
functionality in Drive or the many types of
translation software.
NLG goes a step further. This process entails
transforming the structured data from NLP
into narrative stories (aka writing content
from scratch without the involvement of
humans).
“Narrative” may be a misnomer in this sense.
Yes, NLG technology produces written
content that follows a unique, logical order
(and is even capable of writing fiction), but
its core benefit is automating the menial
writing of dense, fact-driven content, such as
financial reports, executive briefs, earnings
summaries, product descriptions and
standard news copy.

3. FUTURE OF AI IN CONTENT WRITING
JAN 2019 03
AI IS THE FUTURE OF
CONTENT WRITING
“Can AI Replace Human Writers?”
And while content marketing
writers everywhere will likely
alternate between vehemently
denying this and crying in the
corner, the reality is they do need to
make peace with this new normal.
Because the reality is that AI-
generated content is already being
created and is, without any doubt,
the future of content writing.
“In 10 years the majority of content
will be generated by software. In 20
years, humans will wonder why we
wasted so much time on content
creation. I can't see any other way
around this.”
The tech that is already being used
today to generate and proofread
content is increasingly sophisticated.
Enforce brand and style guidelines
across content creation silos
Maintain quality and consistency
among thousands of writers
Ensure that all content speaks with
one clear voice
Use the corporate and product
terminology
Create sufficient content to meet
their business objectives
Translate content into many
languages
Publish content efficiently
Ensure content achieves business
results
Target their content for many
different audiences, each with
individual needs
A RECENT REPORT
BY SOFTWARE PLATFORM
ACROLINX,
which uses AI to suggest writing
improvements, found that large
businesses face pressure with the
following when creating their
content marketing messaging:
All of these pain points could be
helped with the use of AI, says the
report. And it would certainly make
life easier for content writers.

4. HOW DOES AI APPLY TO CONTENT MARKETING?
Jan 2019
04
Narratives about AI go from dystopia—robots will take over
human work—to the dream of maximizing outcomes.
HOW DOES AI APPLY TO
CONTENT MARKETING?
Machine learning is still in its
infancy, and readers can typically
pick up on some of the writing
deficiencies that AI produces:
repetition, rigid flow, awkward
phrasing, tonal restrictions. In a
world that is transitioning to human
search behaviors and natural
language recognition, this sort of
staccato flatness is bound to be
penalized by Google and deemed
unappealing by site visitors.
For now, content marketing
machines have yet to produce
content that inspires.
AI systems are being used daily to
make marketing a lot more predictive,
personalized, productive and
performance-driven.
And though there are a lot of
different AI tools and technologies
out there, you don’t need to
understand all of them to improve
your content marketing.
What you do need to know is that AI
can analyze large sets of data and
help you improve your content
marketing with what it learns from
the data thanks to two technologies:
NLP and NLG.
By 2020, 40 percent of all business
content will be written by machines,
this will be business content: press
releases, legal documents, internal
memos, market reports and so forth.
40%

5. THE RISE OF ROBO-WRITERS
Jan 2019
05
THE RISE OF ROBO-WRITERS
AI-powered systems and data-driven
technology allows marketing teams to
meet their goal of creating more
relevant, high-quality content.
Keeney seemed to be at a loss until
the game's final minutes. Coming off
four consecutive 300-plus-yard
performances, Keeney completed
just 10 of 20 pass attempts for 125
yards, two interceptions and one
touchdown Friday. [The Washington
Post]
- This written by Nick Eilerson, a
high school sports reporter for The
Washington Post.
The game began with a scoreless
first quarter.
In the second quarter, The Patriots'
Paul Dalzell was the first to put
points on the board with a two-yard
touchdown reception off a pass from
quarterback William Porter. [The
Washington Post]
- This one is the work of Heliograf,
the Post's artificial intelligence
system. You know, a robot.
Robo-writing systems like this one are rapidly edging
their way into journalism.
BUT AS HUMAN WRITERS CONTINUE TO TEACH ROBO-WRITERS
THE TRICKS OF THE TRADE, IT'S HARD NOT TO WONDER IF THE
STUDENT WILL SOMEDAY BECOME THE MASTER.

6. 20,000 LINES OF
ADVERTISEMENT COPY IN A
SINGLE SECOND
Alibaba artificial intelligence also claimed to have
passed the Turing test.
AI WRITES 20,000 LINES OF AD COPY A SECOND
JAN 2019 06
AI writes 20,000 lines
of ad copy a second -
but inventors say
humans won't be
replaced.
Chinese retail giant Alibaba claims to
have created an artificial intelligence
capable of beating the Turing test -
and writing 20,000 lines of
advertisement copy in a single second.
Using deep learning and natural
language processing technology, the
system has been taught to produce
copy by being shown millions of
examples of human-written
descriptions of products sold online.
A report by Alizila, the online news
outlet of Alibaba, said the AI "has
passed the Turing test and is capable
of producing 20,000 lines of copy in a
second...brands using the new tool, such
as fashion chain Esprit and Texas-born
clothing brand Dickies, can adjust the
length and tone of their copy, such as
dictating whether they want the tone
to be promotional, functional, fun,
poetic or heartwarming."
"All the content produced by the AI
Copywriter is the result of applying
deep learning models, trained with
large volumes of quality created by
humans.

7. THE FUTURE: CAN AI REPLACE HUMAN WRITERS?
JAN 2019 07
Currently, AI content
marketing lacks the ability to be
creative or empathetic, so is
limited to pieces that tend to
be informative and accurate, such
as business, financial or sports
reporting. So rather than a
complete replacement of human
inputs, AI acts as more of an aid.
In my opinion a human eye will
always be necessary to cast over
any piece of content created by a
machine - just to be sure.
Artificial intelligence can help
writers even when the writing
process is finished. Today there is
software that can look through
written content and improve it.
For example, AI can optimize your
writing by making it more
relevant and grammatically
correct.
THE FUTURE: CAN AI
REPLACE HUMAN WRITERS?
AI-generated content is already happening.
In 10 years, AI-generated content probably will be the norm.
In 20 years, robot content creators might take over the reins entirely.
As for the content marketing
sphere, some forecasts are pretty
pessimistic:
Gartner predicts that by 2018, 20
percent of business content will
be created by machines.
Ray Kurzweil, Google’s director
of engineering, forecasts that by
2029 machines will be smarter
than humans. In his opinion,
robots will be able to joke, flirt
and tell full-fledged stories,
making human specialists
replaceable.
But not everyone shares this
view on the future role of AI in
content creation.
In 2013 Oxford
University analyzed over 700
jobs and calculated the
likelihood that AI would be able
to completely replace a person.
Artificial intelligence doesn’t want to render
you useless, it simply wants to make the task
of writing content a lot easier. We aren’t even
close to reaching the full potential of the joint
forces of artificial intelligence and human
talent, but one thing is for sure, marketers
would be wise to embrace it.
AI-POWERED CONTENT WRITER!
If your company’s writers spend a lot of time
creating routine texts when they could be
doing something more important to bring you
more money, you should get acquainted with
AI technology.
It allows you to automate the writing process
and make it much more efficient
CONCLUSION

8. OUR SOCIAL MEDIA ROI
We need to make adjustments in our social
media campaign to make it more successful.
An Analysis of Social Media Campaign
Jan - March 2020
08
The first step to creating an
effective project plan is to set a
baseline. The baseline is the
foundation on which the other
project elements will be built on.
This must include a scope
statement.
49%
What good are likes if
they don't contribute to
our business’ bottom
line? Measuring our
ROI allows us to know
if our campaign is
effective or not.
The first step to creating an
effective project plan is to set a
baseline. The baseline is the
foundation on which the other
project elements will be built on.
This must include a scope
statement. Start by identifying what
business need the project aims to
address and how the company will
benefit from the project. Then
create milestones as appropriate to
the size of the project. Next, create a
work breakdown structure (WBS),
breaking up large tasks to smaller
ones.
A big project involves overseeing a
lot of moving parts, oftentimes from
different people. To have a
successful rollout, project managers
rely on a well-crafted project plan to
ensure objectives are met on time
and on budget. A project plan is a
formal approved document which is
used to define project goals, outline
the project scope, monitor
deliverables, and mitigate risks.
It must answer basic questions like
what is the purpose of the project.

9. CONCLUSION
What We Can Do Better
1
Conceptualize by taking
inspiration from culture,
your environment, or the
existing project at hand.
2
Don't forget the
importance of writing
down your ideas. Aside
from documentation, this
will keep you on track
and help narrow down
your options.
3
Once you're done,
separate them into short
term and long term.
Grouping your goals
accordingly will be
instrumental in setting a
timeline and identifying
what you'll be needing.
4
Stay on schedule by
monitoring the progress
of each goal and keeping
track.
AN ANALYSIS OF SOCIAL MEDIA CAMPAIGN
JAN - MARCH 2020 09
The first step to creating an
effective project plan is to set
a baseline. The baseline is the
foundation on which the other
project elements will be built
on.

10. OUR GOALS FOR Q2
McDowell Digital Media's Social Media Team
An Analysis of Social Media Campaign
Jan - March 2020
10
The first step to creating
an effective project plan
is to set a baseline. The
baseline is the
foundation on which the
other project elements
will be built on. This
must include a scope
statement. Start by
identifying what
business need the
project aims to address
and how the company
will benefit from the
project. Then create
milestones as
appropriate to the size of
the project. Next, create
a work breakdown
structure (WBS),
breaking up large tasks
to smaller ones.
A big project involves
overseeing a lot of
moving parts, oftentimes
from different people. To
have a successful rollout,
project managers rely on
a well-crafted project
plan to ensure.
The first step to creating an effective project
plan is to set a baseline. The baseline is the
foundation on which the other project
elements will be built on. This must include a
scope statement. Start by identifying what
business need the project aims to address and
how the company will benefit from the project.
1
Conceptualize by taking
inspiration from culture,
your environment, or the
existing project at hand.
2
Don't forget the
importance of writing
down your ideas. Aside
from documentation, this
will keep you on track
and help narrow down
your options.
3
Stay on schedule by
monitoring the progress
of each goal and keeping
track.