This document provides an overview of the culture at Burt's Bees, describing their values, purpose, and business model. It is intended to help the over 400 employees at Burt's Bees and Clorox understand what life is like working at Burt's Bees. The culture emphasizes values like being curious, putting consumers first, embracing change, thinking boldly, and acting like an owner. It is guided by convictions to use natural ingredients and sustainable practices. Burt's Bees aims to fulfill its purpose of reconnecting people with nature through championing human and bee health, community support, and promoting natural products.
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
Digital marketing analysis - Berger Paints [India] Vs Competitors [April'2014]Vetri Ananthasayanam
This document discusses digital marketing strategies used by various paint companies in India. It analyzes the corporate websites, SEO strategies, and digital advertising approaches of Berger Paints compared to competitors like Asian Paints, Dulux, and Nerolac. The document finds that while Berger Paints excels in some metrics like time spent on site, its title tags could be more compelling and keyword optimized to improve search engine rankings and drive more traffic. Overall, the document provides a review of Berger Paints' digital marketing tactics with the goal of identifying improvement opportunities.
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
Huda Beauty was founded in 2013 by Huda Kattan, a US-born makeup artist who started a beauty blog in 2010 while living in Dubai. She launched her cosmetics line, Huda Beauty, at Sephora Dubai, initially selling false eyelashes which were popularized by Kim Kardashian. Huda Beauty has since expanded its product line to include foundations, lipsticks, eyeshadows, skincare and more. The brand utilizes influencer marketing and Huda's personal social media presence to promote its products. Key competitors include Kylie Cosmetics, Fenty Beauty, and established brands like L'Oreal.
Dove launched its "Campaign for Real Beauty" to promote a broader definition of beauty beyond just "young, white, blonde and thin." The campaign included videos, ads featuring everyday women, and initiatives to improve women's self-esteem. It helped change perceptions of beauty and increase Dove's brand value, though some ads were criticized for not mentioning products. Dove's strategic decisions around marketing, branding and advertising, such as buying out the Grand Central Station billboards and participating in the Super Bowl, helped promote the campaign's message and brand.
Huda Beauty - How a Beauty Blogger Built an EmpireOctoly
Huda Kattan first gained fame via social media and has now built a beauty empire, with nearly 24 million Instagram followers today. Her cosmetic line, Huda Beauty, is wildly popular all around the world and Kattan’s posts often feature micro-influencers using her products.
For more information, you can find related content on the following websites:
WWD - Huda Beauty Said to Hire Financo for Deal: Oct 24, 2017
http://wwd.com/business-news/financial/huda-beauty-huda-kattan-deal-financo-11034129
Fashionista - Influencer Huda Kattan's Beauty Company Just Landed a Major Investment, Dec 14, 2017
https://fashionista.com/2017/12/huda-kattan-beauty-investment
Business of Fashion - Inside Huda Kattan's Blog-to-Brand Beauty Empire, Dec 14, 2016
https://www.businessoffashion.com/articles/business-blogging/huda-beauty-huda-kattan-blog-makeup-cosmetics
Digital marketing analysis - Berger Paints [India] Vs Competitors [April'2014]Vetri Ananthasayanam
This document discusses digital marketing strategies used by various paint companies in India. It analyzes the corporate websites, SEO strategies, and digital advertising approaches of Berger Paints compared to competitors like Asian Paints, Dulux, and Nerolac. The document finds that while Berger Paints excels in some metrics like time spent on site, its title tags could be more compelling and keyword optimized to improve search engine rankings and drive more traffic. Overall, the document provides a review of Berger Paints' digital marketing tactics with the goal of identifying improvement opportunities.
Fenty Beauty a Game Changer for The Beauty IndustryOctoly
Rihanna worked on the Fenty beauty project for two years before releasing it to the public. She said, "It was important that every woman felt included in this brand". And it has been a successful bet even since its release in Fall 2017.
Read on to see how this brand changed the beauty industry for good!
This was created by Aritra Mondal, VIT Mumbai during a Marketing Management Internship under Prof. Sameer Mathur, Indian Institute of Management, Lucknow
Huda Beauty was founded in 2013 by Huda Kattan, a US-born makeup artist who started a beauty blog in 2010 while living in Dubai. She launched her cosmetics line, Huda Beauty, at Sephora Dubai, initially selling false eyelashes which were popularized by Kim Kardashian. Huda Beauty has since expanded its product line to include foundations, lipsticks, eyeshadows, skincare and more. The brand utilizes influencer marketing and Huda's personal social media presence to promote its products. Key competitors include Kylie Cosmetics, Fenty Beauty, and established brands like L'Oreal.
Dove launched its "Campaign for Real Beauty" to promote a broader definition of beauty beyond just "young, white, blonde and thin." The campaign included videos, ads featuring everyday women, and initiatives to improve women's self-esteem. It helped change perceptions of beauty and increase Dove's brand value, though some ads were criticized for not mentioning products. Dove's strategic decisions around marketing, branding and advertising, such as buying out the Grand Central Station billboards and participating in the Super Bowl, helped promote the campaign's message and brand.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Sephora brand offers beauty products to women aged 18-55 across various countries. The products include makeup, skincare, fragrance, nail color, and hair care. To improve the customer experience and meet expectations, Sephora will create online content for hard-to-find products, ensure 24-hour customer service, and use websites and social media to market products and run promotions. Key performance indicators include opening new retail locations internationally and succeeding in the market as the top beauty brand supplier. The proposed budget allocates funds across video production, advertising, promotions, new stores, and social media partners.
Unilever's Dove brand underwent a strategic repositioning in the 2000s. Market research found that most women had low self-esteem around beauty ideals. Dove launched its "Campaign for Real Beauty" promoting a wider range of beauty through non-traditional models. This included the viral "Evolution" video showing how digital editing transforms models. The campaign improved Dove's sales, market share, and brand perceptions of being open and confident.
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
The document discusses various aspects of corporate identity, branding, and reputation. It defines corporate identity as the visual elements like logo and colors that maintain brand recognition. Corporate personality is shaped by identity and reflects the organization's culture. Good communication allows a company to consistently convey what it is and does to stakeholders. Corporate image is stakeholders' perceptions of the organization, which a company can influence through its values, beliefs, and behaviors. Reputation is a deeper set of images important for differentiation, support, and measuring corporate value. The document also discusses developing corporate brands through symbolism, behavior, and communication, as well as managing identity, reputation, and networks within organizations.
Overview of redbull marketing strategy and communication mixKushal Shah
The document discusses Red Bull's marketing strategy. It targets millennials interested in extreme sports through word-of-mouth marketing, sponsoring extreme sports events, social media with over 42.7 million likes, and endorsements from athletes. Red Bull's strengths include its iconic brand status and loyal fan base developed through digital marketing and sponsorships. However, its niche focus on active youth leaves room to address the larger mass market through more traditional advertising.
Factors Affecting Buyer Behaviour With Regards To PerfumeAbid Siddiqui
The perfume market in India has grown substantially over the past decade and is influenced by various cultural, social, personal and situational factors. Culturally, religion and changing social norms have impacted demand. Socially, reference groups like family and friends, as well as factors like age, gender and income influence purchasing decisions. Personal characteristics such as lifestyle, personality and motives also shape behavior. Situational triggers include availability, location and mood. The buying process typically involves an initiator who influences consideration, followed by an influencer, a decider who chooses the product, and a buyer who makes the purchase.
This document provides an overview of luxury brand voice and tone. It examines examples from Bentley Motors, Fairmont Hotels, and Bang & Olufsen. For each brand, it analyzes their brand voice by looking at how they describe themselves and their products. The document emphasizes that luxury brands cultivate desire through their refined, sophisticated tone that conveys exclusivity and makes customers feel special. An effective luxury brand voice harmonizes how the brand speaks with how it looks to develop a consistent high-end personality.
Presentation and Synopsis of a recent 3M masterclass in Rebranding given by Clive Woodger, Chairman of SCG London to an invited audience of professionals from the retail, banking and real estate development sectors.
Unilever launched its "Campaign for Real Beauty" in 2004 through its Dove brand. The campaign was designed by Ogilvy & Mather and aimed to challenge stereotypes of beauty promoted by the industry by featuring real women of various ages and body types in its advertising. A survey conducted for the campaign found that most women did not consider themselves beautiful by typical standards. The campaign was intended to make more women feel beautiful by presenting a wider definition of beauty and raising awareness of unrealistic media portrayals. It contributed to increased sales and brand recognition for Dove.
The document discusses ethics in advertising. It defines ethics as a set of moral principles governing behavior, and advertising as paid, impersonal communication promoting products or ideas. Ethics in advertising means principles governing communication between sellers and buyers. An ethical ad does not lie or make false claims and respects decency. Advertisers aim to increase sales but should not fool customers with impossible claims. Advertisements should respect children and show parents involved. The Advertising Standards Council of India ensures truth, honesty and prevents offense in ads. Some criticize advertising for being untruthful, offensive, creating unnecessary demand, or using improper stereotypes or language.
1) Olay is a major American skincare brand owned by Procter & Gamble that originated in South Africa in 1949.
2) It was created by Graham Wuff as a gift for his wife and was originally called "Oil of Olay" before being shortened to just "Olay".
3) Over the decades, Olay expanded its product lines and was sold to different owners before being acquired by P&G in 1985, after which it grew into a billion dollar brand worldwide.
Rhetorical analysis of Super Bowl Budweiser commercial 2015Piyush Patil
This commercial tells the story of a puppy who gets lost from his farmer owner's home but is eventually reunited. It introduces the characters of the farmer, his horse, and the puppy. When the puppy escapes into the city, he has a dangerous encounter with a wolf but is rescued by the horse. In the end, the horse brings the puppy back home safely to reunite with the farmer, conveying the message that Budweiser is meant to be enjoyed with friends. The commercial aims to elicit an emotional connection between viewers and the characters to associate positive feelings of friendship with the Budweiser brand.
This document summarizes a presentation on building a brand with words. It discusses how brand voice is the strategy for using language to build a consistent personality and relationship with the audience. Brand messaging is the foundational story a brand communicates through its interactions. The presentation provides examples of brand voices and messages, and explains how to establish voice through word choice, grammar, and storytelling techniques. It emphasizes showing rather than telling through demonstrations of how brands communicate their substance.
HUL has traditionally positioned the Lux soap brand by featuring popular film stars in advertisements to influence consumer beliefs and attitudes. This approach creates a strong connection with consumers by implying the soap has qualities that attract top celebrities to endorse it. It also helps the brand stand out among competitors. Going forward, Lux could expand its market by developing new product lines featuring natural ingredients or herbal formulations. It could also venture into personal care categories like fragrances. Lux would differentiate itself through educating customers about product variations and benefits while continuing to build the brand's trusted legacy.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
The document summarizes Unilever's "Campaign for Real Beauty" launched by Dove in 2004. The campaign aimed to broaden society's definition of beauty by featuring women of diverse body types and ages in their advertising. It was inspired by research finding most women dissatisfied with beauty standards. The campaign expanded globally and included educational programs, exhibitions, and further studies on women's self-esteem and relationships with their bodies and society's beauty ideals. While some criticized using non-models, the campaign sought to celebrate diverse beauty and boost women's confidence.
This document provides a situation analysis and marketing strategy for Burt's Bees natural lip care products. It outlines the client and target consumer profiles, competitive landscape, and creative strategy. The marketing objectives over the next 12 months include increasing awareness, in-store displays, and international demand. The positioning focuses on Burt's Bees being a green, sustainable, and socially aware brand. The promotional strategy includes point-of-purchase Earth Day displays and a buy-one-get-one offer. The media plan focuses on cable TV, magazines, and internet advertising nationally and in key markets.
Many brands are misguided by so many notions around and about brand strategy. Here's a brief checklist for you to know if you are approaching your brand strategy right.
Sephora brand offers beauty products to women aged 18-55 across various countries. The products include makeup, skincare, fragrance, nail color, and hair care. To improve the customer experience and meet expectations, Sephora will create online content for hard-to-find products, ensure 24-hour customer service, and use websites and social media to market products and run promotions. Key performance indicators include opening new retail locations internationally and succeeding in the market as the top beauty brand supplier. The proposed budget allocates funds across video production, advertising, promotions, new stores, and social media partners.
Unilever's Dove brand underwent a strategic repositioning in the 2000s. Market research found that most women had low self-esteem around beauty ideals. Dove launched its "Campaign for Real Beauty" promoting a wider range of beauty through non-traditional models. This included the viral "Evolution" video showing how digital editing transforms models. The campaign improved Dove's sales, market share, and brand perceptions of being open and confident.
Dove launched its "Real Beauty Sketches" campaign in 2013 to promote a more inclusive definition of beauty. The viral video showed women describing themselves to a sketch artist who drew them based on someone else's description, revealing that others see them in a more positive light than they see themselves. The campaign was highly successful, generating over 114 million views and winning a Cannes Lions Grand Prix award. It helped increase Dove's sales by 6% and attracted significant positive media attention. Dove has since expanded the campaign and aims to reach 15 million girls with their message of self-esteem by 2015.
Developing strong brand strategies is hard, almost as hard as leading great workshops. Keeping people engaged and on task can be a challenge so I created this brainstorm worksheet for some of the workshops I've led. I have found it pretty helpful in guiding the conversation and making it more collaborative and interactive.
Thought I would share the love in case it proves useful to anyone else out there :)
Feel free to leave me comments or feedback on how to make it stronger or more effective.
The document discusses various aspects of corporate identity, branding, and reputation. It defines corporate identity as the visual elements like logo and colors that maintain brand recognition. Corporate personality is shaped by identity and reflects the organization's culture. Good communication allows a company to consistently convey what it is and does to stakeholders. Corporate image is stakeholders' perceptions of the organization, which a company can influence through its values, beliefs, and behaviors. Reputation is a deeper set of images important for differentiation, support, and measuring corporate value. The document also discusses developing corporate brands through symbolism, behavior, and communication, as well as managing identity, reputation, and networks within organizations.
Overview of redbull marketing strategy and communication mixKushal Shah
The document discusses Red Bull's marketing strategy. It targets millennials interested in extreme sports through word-of-mouth marketing, sponsoring extreme sports events, social media with over 42.7 million likes, and endorsements from athletes. Red Bull's strengths include its iconic brand status and loyal fan base developed through digital marketing and sponsorships. However, its niche focus on active youth leaves room to address the larger mass market through more traditional advertising.
Factors Affecting Buyer Behaviour With Regards To PerfumeAbid Siddiqui
The perfume market in India has grown substantially over the past decade and is influenced by various cultural, social, personal and situational factors. Culturally, religion and changing social norms have impacted demand. Socially, reference groups like family and friends, as well as factors like age, gender and income influence purchasing decisions. Personal characteristics such as lifestyle, personality and motives also shape behavior. Situational triggers include availability, location and mood. The buying process typically involves an initiator who influences consideration, followed by an influencer, a decider who chooses the product, and a buyer who makes the purchase.
This document provides an overview of luxury brand voice and tone. It examines examples from Bentley Motors, Fairmont Hotels, and Bang & Olufsen. For each brand, it analyzes their brand voice by looking at how they describe themselves and their products. The document emphasizes that luxury brands cultivate desire through their refined, sophisticated tone that conveys exclusivity and makes customers feel special. An effective luxury brand voice harmonizes how the brand speaks with how it looks to develop a consistent high-end personality.
Presentation and Synopsis of a recent 3M masterclass in Rebranding given by Clive Woodger, Chairman of SCG London to an invited audience of professionals from the retail, banking and real estate development sectors.
Unilever launched its "Campaign for Real Beauty" in 2004 through its Dove brand. The campaign was designed by Ogilvy & Mather and aimed to challenge stereotypes of beauty promoted by the industry by featuring real women of various ages and body types in its advertising. A survey conducted for the campaign found that most women did not consider themselves beautiful by typical standards. The campaign was intended to make more women feel beautiful by presenting a wider definition of beauty and raising awareness of unrealistic media portrayals. It contributed to increased sales and brand recognition for Dove.
The document discusses ethics in advertising. It defines ethics as a set of moral principles governing behavior, and advertising as paid, impersonal communication promoting products or ideas. Ethics in advertising means principles governing communication between sellers and buyers. An ethical ad does not lie or make false claims and respects decency. Advertisers aim to increase sales but should not fool customers with impossible claims. Advertisements should respect children and show parents involved. The Advertising Standards Council of India ensures truth, honesty and prevents offense in ads. Some criticize advertising for being untruthful, offensive, creating unnecessary demand, or using improper stereotypes or language.
1) Olay is a major American skincare brand owned by Procter & Gamble that originated in South Africa in 1949.
2) It was created by Graham Wuff as a gift for his wife and was originally called "Oil of Olay" before being shortened to just "Olay".
3) Over the decades, Olay expanded its product lines and was sold to different owners before being acquired by P&G in 1985, after which it grew into a billion dollar brand worldwide.
Rhetorical analysis of Super Bowl Budweiser commercial 2015Piyush Patil
This commercial tells the story of a puppy who gets lost from his farmer owner's home but is eventually reunited. It introduces the characters of the farmer, his horse, and the puppy. When the puppy escapes into the city, he has a dangerous encounter with a wolf but is rescued by the horse. In the end, the horse brings the puppy back home safely to reunite with the farmer, conveying the message that Budweiser is meant to be enjoyed with friends. The commercial aims to elicit an emotional connection between viewers and the characters to associate positive feelings of friendship with the Budweiser brand.
This document summarizes a presentation on building a brand with words. It discusses how brand voice is the strategy for using language to build a consistent personality and relationship with the audience. Brand messaging is the foundational story a brand communicates through its interactions. The presentation provides examples of brand voices and messages, and explains how to establish voice through word choice, grammar, and storytelling techniques. It emphasizes showing rather than telling through demonstrations of how brands communicate their substance.
HUL has traditionally positioned the Lux soap brand by featuring popular film stars in advertisements to influence consumer beliefs and attitudes. This approach creates a strong connection with consumers by implying the soap has qualities that attract top celebrities to endorse it. It also helps the brand stand out among competitors. Going forward, Lux could expand its market by developing new product lines featuring natural ingredients or herbal formulations. It could also venture into personal care categories like fragrances. Lux would differentiate itself through educating customers about product variations and benefits while continuing to build the brand's trusted legacy.
this presentation gives us the insights of how Dove developed as a brand and what were the strategies adopted by it to succeed in the highly competitive market
The document summarizes Unilever's "Campaign for Real Beauty" launched by Dove in 2004. The campaign aimed to broaden society's definition of beauty by featuring women of diverse body types and ages in their advertising. It was inspired by research finding most women dissatisfied with beauty standards. The campaign expanded globally and included educational programs, exhibitions, and further studies on women's self-esteem and relationships with their bodies and society's beauty ideals. While some criticized using non-models, the campaign sought to celebrate diverse beauty and boost women's confidence.
This document provides a situation analysis and marketing strategy for Burt's Bees natural lip care products. It outlines the client and target consumer profiles, competitive landscape, and creative strategy. The marketing objectives over the next 12 months include increasing awareness, in-store displays, and international demand. The positioning focuses on Burt's Bees being a green, sustainable, and socially aware brand. The promotional strategy includes point-of-purchase Earth Day displays and a buy-one-get-one offer. The media plan focuses on cable TV, magazines, and internet advertising nationally and in key markets.
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEESSeanpaul Walsh
Burt's Bees is considering expanding its brand beyond its niche natural personal care market. Two strategic alternatives are examined: staying niche focused or pursuing a joint venture into mass markets. The chosen strategy is to rebrand and strengthen the Burt's Bees image while selectively entering the mass market in categories like hair, skin, and fragrance. This will be done through a new logo, advertising campaign, and gradual expansion into drug stores and grocery, while maintaining the brand's natural positioning. The goal is to achieve growth without compromising core values.
STRATEGIC MARKETING PLAN AND AUDIT - BURTS BEESSeanpaul Walsh
This document contains a case study analysis of Burt's Bees as the company considers expanding into the mass market. It includes an external analysis of Burt's Bees' position in the market through strategic mapping and competitor analysis. The internal analysis examines Burt's Bees' revenue growth and brand equity. The document identifies key issues for Burt's Bees and evaluates strategic alternatives for entering the mass market, including through niche focus or a joint venture. It recommends a strategy of rebranding to strengthen brand awareness while entering the mass market.
3 Things Every Sales Team Needs to Be Thinking About in 2017Drift
Thinking about your sales team's goals for 2017? Drift's VP of Sales shares 3 things you can do to improve conversion rates and drive more revenue.
Read the full story on the Drift blog here: http://blog.drift.com/sales-team-tips
How to Become a Thought Leader in Your NicheLeslie Samuel
Are bloggers thought leaders? Here are some tips on how you can become one. Provide great value, put awesome content out there on a regular basis, and help others.
Hootsuite's Manifesto: Building a Social RevolutionHootsuite
This document is a resource for all Hootsuite employees. We give this to each new team member who joins us. Hootsuite's Manifesto contains our core principles, some stories of our history and culture, and a special Peepsbook.
This document discusses how being more neighborly can benefit businesses. It notes that companies seen as relevant, creative, and innovative leaders by acting neighborly capture more customers. However, only 28% of companies are taking advantage of this opportunity. The rest of the document provides tips on how to act more neighborly by listening to customers, identifying shared values, collaborating across teams, and engaging in respectful two-way conversations. Case studies are presented showing how specific companies increased sales and awareness by adopting more neighborly approaches.
BTTR Ventures is a startup that grows mushrooms using recycled coffee grounds to create a sustainable and zero-waste supply chain. It was founded in 2009 in Berkeley, California by two entrepreneurs and has since expanded operations. BTTR sells its mushrooms and nutrient-rich compost to local farmers markets and businesses. Employees are passionate about the company's social and environmental mission.
BTTR Ventures is a startup that grows mushrooms using recycled coffee grounds to create a sustainable and zero-waste supply chain. It has received positive press coverage and supports its mission of environmental sustainability through producing nutritious mushrooms and nutrient-rich compost. The company is run by a group of young entrepreneurs passionate about social change and revolutionizing business practices.
The document provides branding guidelines for Just Us!, an Atlantic Canada-based fair trade brand. It outlines the brand's essence, including its positioning as a "vehicle for change" and proposition that "there is no them and us, just us." The guidelines describe the brand values of being radical, leading, instinctive, authentic, and family-oriented. It also discusses elements of the brand's visual identity, stationery, color palette, and applications. The purpose is to clearly define the brand and ensure consistent presentation that reflects its mission.
Sprout is a branding agency that specializes in health, wellness, and sustainability brands. The document introduces Sprout's founders and approach, which focuses on understanding customers through human perspectives. It describes Sprout's services such as research, strategy, and idea creation. Sprout works collaboratively with clients to develop brands that improve people's lives.
Storytelling for startups - How to build a manifestoyrotsduol
The document provides guidance on how to build an effective manifesto for a startup. It recommends beginning with the end in mind by envisioning the company's big goal and impact. It then suggests defining the business mission as solving a big problem in an audacious way. The next step is defining the desired company culture as a drastically different workplace. Lastly, it advises writing from the heart using well-chosen words to make a meaningful promise to employees, investors and customers. An effective manifesto communicates the company's mission, culture and goals in a thoughtful, heartfelt manner.
This document discusses company culture, including defining what company culture is, how to establish a company's mission, vision, and values. It provides examples of one company's mission to offer fresh, healthy food in a creative lifestyle to guests, ownership for associates, and eco-friendly practices. The vision is to be a global trendsetter known for quality and integrity. Core values include being results-oriented and treating others with respect. The document also discusses how to enforce culture through internal advertising and recognition, and the impact culture can have on performance, ranging from toxic to professional.
Advantage Group International Culture ManifestoCristina321121
Great corporate cultures aren’t created by accident—they require intention and commitment. Our new Culture Manifesto is designed to unite our global business behind our common purpose, while honouring our shared values and goals. Learn more about what it is—and how it works—here.
The document announces a Christmas lunch event on December 17th 2014 hosted by the Bathurst Women's Network and Persuaders group. The keynote speaker will be Jen Harwood, an international speaker and author, who will discuss her concept of "The Greatness Principle". The event is sponsored by several local businesses. The document provides details on the speaker, event partners, sponsors and future events from the Bathurst Women's Network.
The document announces a Christmas lunch event on December 17th 2014 hosted by the Bathurst Women's Network and Persuaders group. The keynote speaker will be Jen Harwood, an international speaker and author, who will discuss her concept of "The Greatness Principle". The event is sponsored by several local businesses. The document provides details on the speaker, event partners, sponsors who provided prizes, and upcoming events from the Bathurst Women's Network.
The document summarizes the history and operations of Wild Birds Unlimited (WBU), a franchise company that operates over 270 backyard birding stores across North America. It discusses how WBU was founded in 1981 by Jim Carpenter to share his passion for birding. Over time, WBU established best practices for their stores and provided extensive support to franchisees. This has helped WBU rank highly in franchisee satisfaction surveys. The organization aims to bring more people and communities together with nature through backyard birdfeeding.
Culture first 2019 you have values now whatCulture Amp
This document discusses how organizations can bring their values to life and create a thriving culture. It emphasizes that culture is key for organizations to attract and retain top talent. It recommends that organizations define their purpose and values, and take essential actions like developing employees and hiring people who align with the culture. The document is from FutureLeaderNow and provides tips on concrete steps organizations can take to strengthen their culture.
The document is Pando's culture manifesto, which aims to codify the values and behaviors they want to inspire in their team. It outlines six key values: Lean Forward, Grow Together, Get Uncomfortable, Kindness & Trust. For each value, it provides explanations of what the value means and examples of role model behaviors. It also describes how Pando designs processes around their values and how team members can hold each other accountable to living the values through open communication and feedback.
This document provides an overview of an Arbonne presentation. It introduces Arbonne as a 36-year-old company that sells botanically-based personal care products through a network marketing model. It discusses Arbonne's product development process, compensation plan, and opportunities for consultants to build their own business by sharing products and recruiting others. The presentation emphasizes Arbonne's product quality and ingredients policy while highlighting network marketing as a growing industry that provides flexibility.
The document summarizes Brand Cool, a marketing agency that became a certified Benefit Corporation. It discusses how the company prioritized positive social and environmental impact from its early days. As the company grew, it ensured its business model embodied its values of not profiting at the expense of others. The company chooses purpose-driven clients, focuses on sustainability, and treats employees well through training and benefits. It is committed to bettering its community through charitable initiatives.
- Compass Group serves over 8 million meals per day across North America with over 240,000 associates.
- They aim to build an inclusive workplace that attracts, retains, and develops the best talent regardless of background.
- The document discusses their commitment to diversity and inclusion through initiatives like diverse hiring practices, training programs, and associate resource groups.
ecoNOVATE – community driven innovation! INTRO - Dream-2-Destiny JourneyJoris Claeys
ecoNOVATE – community driven innovation! INTRO
Cultivating Change! Do it with PASSION!
INTRO - Dream-2-Destiny Journey - our purpose and differentiator as an incubator
econological inspired
inspire people ● harmonize planet ● balance progress
Making communities & business human again!
Promote entrepreneurship, intrapreneurship, SMEs & cooperative communities!
Building on your Dreams towards communities that THRIVE!
Bringing a new dimension in makingcommunities & business human again!
Promote entrepreneurship, intrapreneurship, SMEs& cooperative communities!
Inspire people in harmony with the planet for balanced progress towards building communities that THRIVE!
Strengthening, connecting and mobilizing people, resources and tools to enhance community values for better life & work balance, creating a vivacious environment in which participants contribute their share as community leaders of change and participate in collaborative efforts to advance solutions towards thriving communities
Providing mentorship, coaching and participation to build communities that thrive, promote entrepreneurship, SMEs & cooperative communities to widen and strengthen the middle-class
Extending our expertise in change facilitation to the corporate and public sector, enabling their teams to embrace new challenges and strategies in an ever changing world
from appreciating to creating (AI)
- Discover and walk the positive road
- Dream and imagine what could be
- Design what should be (ideal)
- Deliver what will be creating the future
For speaking and coaching engagements, contact me via ExpertFile or LinkedIn
www.expertfile.com/experts/joris.claeys
www.linkedin.com/in/knowledgenabler
You can request this presentation in PDF or PPT with full animation email at
Joris.Claeys@outlook.com
3. “Culture is made up of individuals taking
action every day. Since all cultures
evolve, we’ve taken a step this year to
talk about our Culture more simply and
memorably. This guide is intended to
describe, through individual stories,
what life in the Hive is all about.”
PAULA ALEXANDER
Director, Sustainable Business
BURT’S SINCE 2006
OURVOICESWho is this Culture guide for?
Over 400 people make Burt’s Burt’s. There is our
dedicated workers at The Hill Building in Durham and the
Raleigh plant in North Carolina. There is our global team
- who spread the word of Burt’s throughout the world.
We also have our extended family from Clorox as well as
our external strategic partners.
This guide is for you.
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5. OURCULTURE
“Culture is the set of values and
behaviors that binds us together
as a team. It drives everything
from hiring to performance
management to job satisfaction
and ultimately, results. It is as
important as the brand, the
strategy or any other aspect
of our jobs. Because every
individual brings something
unique to our Culture, you
matter at Burt’s Bees. ”
JIM GEIKIE
General Manager
BURT’S SINCE 2006
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6. GROWTHCULTURE
THE SOIL
BE CURIOUSWhat if we worked with a senses of curiosity and
experimentation, looking internally and externally
for the next big thing?
“I made a choice to work for a
company that makes products I am
highly engaged in. I love learning new
things all the time. I am able to see
the new lip color products and learn
from R&D how we have achieved a
new color pay off and how we could
never have the same level of pay off
as a competitor due to our natural
standards. I am infinitely curious. A
bonus of working here is learning
about a sustainable way of life and
how to translate that into my
own personal life.”
ALANNA REYNOLDS
Financial Analyst
BURT’S SINCE 2009
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7. PUT THE CONSUMER FIRSTWhat if every single person in the company
were obsessed with delighting and
surprising our consumers?
DENNIS MEDLIN
Processing Tech III
BURT’S SINCE 2008
“I try to make every batch as if I
was making it for myself or someone
in my family to use.”
EMBRACE CHANGEWhat if we fearlessly embraced change, seeing
it as an opportunity to grow personally and
professionally?
“As much as I may complain in the
moment, it’s the unique twists, turns and
loops that make a great day. Unique
solutions and innovation come
from finding yourself upside
down.”
CULTURE WORKSHOP
PARTICIPANT
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8. GROWTHCULTURE
THE SOIL
THINK BOLDLYWhat if we always thought boldly about possibilities,
asking ‘How might we...?’
“We stick true to our core values of
being sustainable and earth conscious.
We know we are not a fancy cosmetic
brand, and our packaging may not
be the prettiest, but it is purposeful.
For the first time we are including
an explanation as to why we have
chosen to do this and information
on our heritage in our pack outs. We
can speak directly to our consumer
and we do this to encourage them to
think about Burt’s Bees and why
we do what we do.”
TAYLOR STEELE
Assistant eCommerce
Manager, Marketing
BURT’S SINCE 2014
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9. ACT LIKE AN OWNERWhat if we worked with a sense of curiosity and
experimentation, looking internally and externally
for the next big thing?
LAUREN OLIVER
Associate Director,
Shopper Marketing & Visual
Merchandising
BURT’S SINCE 2009
“Investing in my team means
putting their individual business
and personal development needs
before my own. It is being a mentor
whenever possible while advocating
behind the scenes for what I know
is right. I believe in supporting my
team through transparency and
empowerment, giving my team the
power to make decisions and succeed
with confidence. My individual value
is my belief that it takes productive,
inspired teams to build a successful
business.”
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10. OURVALUES
THE ROOTS
1
“One of our brand commitments is ‘no
animal testing’. However, regulations
in China require animal testing. Even
though this is one of the biggest
markets in the world, we have
declared that we will not do animal
testing just to get into China. Many
competitor products are sold in China
with a website caveat of ‘no animal
testing, except where local laws apply’.
We have no exceptions to our
convictions.”
MATT KING
Associate Director,
Marketing
BURT’S SINCE 2009
DO THE RIGHT THINGThe long-term health of the company depends
on our integrity, on the way we treat the
environment, and on never making decisions
which compromise the high standards and ethics
that are the foundation of our Culture.
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11. 2
“When we started Tupelo
– our Functional Food – I
made sure we owned
Tupelo. We did this by
integrating the business into
our dialogue, our narrative and
our everyday ownership. No more
‘they’ or ‘that project’ or ‘the project
team’. It is now OUR Functional Food
by Burt’s Bees.”
JAY GOLDSTEIN
SBU Finance Lead
BURT’S SINCE 2011
TAKE PERSONAL OWNERSHIPProgress is driven by people who take personal
ownership for delivering results and for making
the process to achieve those results as fast,
simple and effective as they can be.
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12. STRETCH FOR RESULTSOur success is measured by our ability to
consistently win in the marketplace, by exceeding
the expectations of our consumers, customers,
shareholders and each other.
3
“In R&D we say ‘If you don’t break it you
didn’t stretch it far enough’. We push for
the best formulas, the best packages, the
best claims, the best consumer delight.
This push stretches us as an organization
and allows us to be at the forefront of
innovation for natural and sustainable
product solutions.”
STEVE WINCHELL
Director,
Research & Development
BURT’S 2012-2016
OURVALUES
THE ROOTS
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13. 4 WORK TOGETHER TO WINSuccess depends on productive collaboration
among Clorox people and between Clorox
people and our current and future business
partners.
JENNIFER SCHMIDLIN
Business Support
BURT’S SINCE 2008
“Every day we participate
in RFIs – Rapid Focus
Improvements. In an RFI we identify
an issue, build a cross-functional team
to address it and provide a solution
so that issue doesn’t resurface. RFIs
are consistent, little wins that help us
improve the overall process every day.”
“At Burt’s I enjoy working on a team –
where we’re all working towards the
same goal. I don’t have my own agenda
– instead I’m helping my teammates
– and that’s the most rewarding
work to me.”
ANTHONY SOBIERAJSKI
Assistant Finance Manager
BURT’S SINCE 2013
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15. T
“I remember growing up
hearing stories about Burt
– the man who lived in a
turkey coop and tended to
the bees. Burt lived simply,
and richly. Not because he was
successful, but because he was beyond
happy with the basics. This philosophy
shows through in all of our products
– simple, natural. It’s what makes us
who we are; it’s what delights our
consumers; it’s what gives us an edge.
It’s a philosophy that’s embedded in
our Culture by our very founder – Burt
Shavitz.”
JOSHUA MORIN
Compounding Operations Manager
BURT’S SINCE 2015
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16. CONVICTIONS
“Our convictions matter. It’s what makes
Burt’s Bees different. I’m really proud
of our foaming pump. We vetted a lot
of pumps with packaging materials we
consider unacceptable. We eventually
found a pump with one small below-
standard piece. We worked to replace
that piece with a material we consider
acceptable in our packaging standard. It
wasn’t a cheap or a fast option, but it is
a great example of the emphasis on
our brand convictions.”
JOE ARGESE
Scientist II, Packaging Engineer.
BURT’S SINCE 2011
Our brand convictions are deeply held beliefs. We
believe Nature has the best solutions for providing
safe, efficacious products. We believe it is our
responsiblilty to promote individual, community
and environmental well-being.
THE LEAVES
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17. “Burt’s is not all talk. We
practice what we preach.
Our R&D team continues to
develop new products with
the most natural ingredients
and sustainable packaging
possible while delivering on-trend,
optimal results that keep us on par with
pseudo-naturals or better yet, synthetics.
Our leadership team listens as to why we
recommend a more expensive formula
and/or package and why we should
launch with it. If we start to slack on our
core beliefs, we will no longer be the
true brand our consumers expect and
that is our point of differentiation.”
LIZ GAVA
Commercialization Project Manager
BURT’S SINCE 2009
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18. THEGREATER
GOODMODEL
THE FLOWER
To fulfill our purpose and support our
convictions, we use The Greater Good
Business Model (Good for You, Good for Us,
Good for All) to guide our choices. We bring
this model to life in three ways:
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19. HOW WE GIVE BACK:
WHAT WE MAKE:
HOW WE OPERATE:
1. We champion human and honeybee health by
raising awareness about the cause and providing
financial support and volunteer time to help.
2. We provide financial support to our surrounding
community through The Burt’s Bees Greater Good
Foundation.
3. We promote community engagement through our
Live the Greater Good community service program,
through which all non-manufacturing employees
give at least one day of their time per year.
1. We make great products that consumers love using natural ingredients
and formulas (Natural Standard).
2. We strive to source our raw and processed ingredients in ways
that are good for people and the planet through our supply chain
(Responsible Sourcing Standard).
3. We design our packaging to contain recycled materials, to be
recycled, to avoid potentially harmful materials, and to minimize overall
materials (Sustainable Packaging Standard).
4. We rigorously measure the sustainability performance of products
using our One Sustainability Metric scorecard.
1. We don’t send any waste to landfill; we seek
to minimize our use of energy and water; we are
carbon neutral and fully offset our water usage, and
we ensure our people go home safe (Operational
Footprint Standard).
2. We rigorously measure the sustainability
performance of our operations by using monthly Dial
Scores for our waste, water and energy, as well as
tracking our greenhouse gas emissions annually.
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20. THEGREATER
GOODMODEL
THE FLOWER
“What we put on and in our bodies is so
important and as the years go by, I become
more and more conscious of it! It’s great to
have natural solutions that really work. I also
think what we do for communities around
the world that source our raw materials is
amazing. To get sustainably sourced raw
materials feels good. I know it sounds simple,
but feeling good about what you’re using
makes a world of difference!”
KELSEY KORNAUS
Research Development,
Scientist II.
BURT’S SINCE 2009
WHAT WE MAKE:
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21. “The Greater Good model matters
to me. It’s important to my
personal values that I am part
of a brand that is conscious about
its choices and how it measures success.
In my role – the model helps me design
processes and procedures that deliver the
best results - while engaging our people
and being conscious about the planet.”
TRACY BURTON
Assisted Sales Retail
Operations Manager
BURT’S SINCE 2015
HOW WE OPERATE:
“Since joining Burt’s Bees, I’ve seen first-hand
how the company gives back. This has had
a huge impact on me and my family. It’s
encouraged us to give back to our own
community and now we volunteer every
month at our local food bank.”
GARY JOHNSON
Change Management Technician
BURT’S SINCE 2008
HOW WE GIVE BACK:
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23. Tapping the power of nature and cooking up new
formulas in our in-house RD lab
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24. “It is such a unique opportunity to help
develop something from scratch. The
most rewarding part is seeing how
excited people get when they hear we are
launching into plant based protein. They
can’t wait to try it simply because it’s from
Burt’s Bees – a brand they love so much.
Plant based protein shakes help make it
easier to live a healthier lifestyle. I love
that we are a brand that will encourage
people to take a step closer to living
a healthy life.”
KATIE KEIL
Marketing Director,
Functional Foods
BURT’S SINCE 2015
GOODFORYOU
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25. “One of my all-time favorite quotes is from
Hippocrates and I believe this is totally in
line with our products: “To cure sometimes,
to relieve often, and to comfort always.”
There is so much exciting work I’m doing
here – like our Complete Nourishment
Facial oil. This was one product I was
truly apprehensive of before I started
testing, but the results have blown me
away. It reminded me of how simplicity is
the nature of all good things.”
HEMALI GUNT
Associate Research Fellow,
Clinical Testing
BURT’S SINCE 2009
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27. Burt’s Bees employees painting The Good of the Hive™
mural on the Hill Building on Culture Day 2016
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28. “Culture Day is an important
day for us all to come together
in celebration and service
of The Greater Good. I feel
fortunate to be on the planning
committee. We are challenged to
come up with events that are aligned
to our values, one with safe activities that all
employees can participate in and a venue
that can accommodate 400+ attendees.
The benefits of this day are immense – and
the proof is in my co-workers’ smiling
faces and the appreciation from the
community for the service done.”
TIFFANY WHITTAKER
Forecast Manager
BURT’S SINCE 2009
“I helped with the planning and onsite v
details for our Holiday Party. This is the
one time of the year where all emplo
come together, celebrate and have fu
team. This year, one of my most memo
moments was watching how much fun
everyone was having and listening to
Celeste and Paula sing a Karaok
duet.”
HEATHER KASHNER
Group Manager
BURT’S SINCE 2011
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29. venue
e
oyees
un as a
orable
n
o
ke
GOODFORUS
“The End of Year celebration? Here are
my thoughts: dunking booth, ice cream,
refreshing beverages, high-fives and happy
faces. Yes, all part of a Burt’s Bees year end
celebration. The essence is celebration:
celebrating winning, looking back on
another record year and savoring the fact
that everyone played a role in winning the
right way. At Burt’s, winning the right way,
through The Greater Good model, is truly
cause for celebration.”
FRITZ WILLIS
Director, Corporate New Business
Development
BURT’S SINCE 2011
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33. Our Burt’s Bees The Greater Good Foundation
supports the health of our community and the health
of pollinators, like honeybees
“The way sustainability is
integrated into the fabric of our
business is something I haven’t
ever seen before coming to
work here. Between supporting
the community with The Burt’s
Bees Foundation grants, our
rigorous Sustainable Packaging
Standard, facilities that send
no waste to landfill, and LTGG
employee volunteering, Burt’s
chooses to do things the right
way - even when it’s the hard,
expensive, and not necessarily
consumer obvious way.”
TAYLOR MALLARD
Associate Marketing
Manager
BURT’S SINCE 2015
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34. Thank you to everyone who helped in the making of this
guide and The Culture Card. And, thank you to every
member of the Hive for making our Culture what it is.
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35. Credits:
Whitney Lamb Gibbs, Maria Davis.
Matt Kopac, Mariah Eckhardt.
Gabi Laurent and Mary Ann Fletcher.
Davie Watson, Creamer Sundt.
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