About HUL and how Ponds came up as a prominent brand in the talcum powder segment with 65% of the market share in 2017.

1. SEMISTER 2 FINAL PRESENTATION
PONDS Talcum
POWDER
Name: SUNANDAJANA
CM 2
2016-18

2. SECTOR INFORMATION
FMCG is the 4th largest sector in the Indian economy
Growing awareness, easier access & changing lifestyles have
been the key growth drivers for the sector
Retail market in India is estimated to reach USD1 trillion by 2020
from USD600 billion in 2015, with modern trade expected to grow
at 20 per cent per annum, which is likely to boost revenues of
FMCG companies
People are gracefully embracing Ayurveda products, which has resulted in growth of
FMCG major, Patanjali Ayurveda, with a m-cap of USD 14.94 billion. The company aims
to expand globally in the next 5 to 10 years.

3. 36.80%
44.90%
47.30
49.00%
103.70%
2012 2013 2014 2015 2017
CAGR 11.9 %
Growth the Indian FMCG Sector

4. Food and
Beverages
19%
Health Care
31%
Household and
personal care
50%
FMCG MARKET SEGMENT
Food and Beverages Health Care Household and personal care

5. ABOUT HUL
Hindustan Unilever Limited (HUL) is India's largest Fast Moving Consumer Goods
company with a heritage of over 80 years in India.
HUL has about 18,000 employees and has a net sales of INR 33895 crores (financial year
2016-17). Unilever has over 67% shareholding in HUL.
Unilever is a unique company, with a proud history and a bright future. We have
ambitious plans for sustainable growth and an intense sense of social purpose.
Unilever's mission is to add Vitality to life। We meet everyday needs for nutrition,
hygiene, and personal care with brands that help people feel good, look good and get
more out of life.
MISSI
ON
VISSI
ON

6. SEGMENT INFORMATIONHUL

7. CATEGORY WISE TURNOVER HUL

8. Crisil rating
GOVERNANCE
Company Name Industry Instrument Rating
Hindustan Unilever
limited
Household Products Working Capital
Demand Loan
CRISIL AAA
Proposed Fund-Based
Bank Limits
CRISIL AAA

9. RECENT NEWS ABOUT HUL
Hindustan Unilever (HUL) has obtained an ad-
interim injunction against Patanjali Ayurveda's
toilet soap ad, which allegedly belittled HUL's soap
brands, reports the Times of India
- www.timesofindia.com
Hindustan Unilever Limited has emerged as the No.
1 Employer of Choice for sixth successive year
across all sectors for the 2016 graduating batch of
B-School students
- www.hul.co.in
Brylcreem’s advertisement drives awareness about
women’s safety
- www.hul.co.in
Fast-moving consumer goods major
(FMCG) Hindustan Unilever (HUL), on Tuesday,
reported 8.5 percent rise year on year in its June
quarter net profit at Rs 1,283 crore against Rs
1,183 posted during the corresponding last year
- www.hul.co.in

10. BRANDS
HUL is the market leader in Indian consumer products with
presence in over 20 consumer categories such as soaps, tea,
detergents and shampoos amongst others with over 700
million Indian consumers using its products
The company has a distribution channel of 6.4 million outlets
and owns 35 major Indian brands. Its brands include:
• Food and Drink brand
• Personal Care brand
• Home Care brand
• Water Purifier brand

11. HOMECARE BRANDS

12. PERSONAL CARE BRAND

13. FOODANDDRINK BRAND

14. WATER PURIFIER BRAND

15. PONDS BRAND
Parent
Company
Sector
Sub-
Sector
USP
Tagline
PERSONAL CARE
“As beautiful as you want to be.”
Pond’s, has been listening to
women’s needs and desires for 150
years and delivering new products
customized to their skincare needs

16. STP
Personal Care
Skin Range –
Variant of
beauty products
like creams,
lotions, talcum
powder etc.
Women with
beauty as a
priority.
Ponds is helping
women across
the world to
help take care of
their skin.

17. • Pond’s has many good quality products
which care for and restore the skin’s
natural balance
• Ponds range includes Pond’s Age
Miracle, Flawless White, Perfect Results
and White Beauty
• Products are free from any toxic or
mercury content
• Excellent advertising and branding as
Pond’s is one of the most recognized
brands
• The packaging of Pond’s products are
eye-catching, suitable for its target
market
• Sponsorship of events, beauty pageants
etc. helps the brand grow
• Excellent distribution of Unilever helps
the brand Ponds reach out to many
people
Strength

18. • Most products have limited
packaging sizes, which may
be inconvenient for some
consumers
• Intense competition in the
cosmetics industry from
international brands affects
market share growth
for Ponds
Weakness

19. 1. Expansion of cosmetics industry
into semi-urban and rural areas of
the country
2. Targeting audience from all age
groups
3. Leveraging the existing brand
name of Ponds and Unilever to boost
their business further

20. • 1. High price for the products can
limit potential consumers
2. Cosmetic Care still not a market
in rural parts of the world
3. Availability of cheaper products
from other brands in the market
• 4. Fake imitations can affect Ponds
business

21. TYPES OF PONDS POWDER
PONDS Oil Control: To control excess oil
PONDS Magic: Normal Talcum powder
PONDS Dream flower: Normal talcum
powder
PONDS Sandal: A talcum powder

22. PENETRATIONOF TALCUMPOWDER
Market worth of the total talcum powder is
4.4 billion in India
Talcum Powder has a growth rate of 12%
Total penetration rate of the Talcum Powder
is 41.4% * 1.3 billion =53.82 Cr India
HUL penetration rate is 49.2% * 53.82 Cr =
26.17 Cr

23. COMPETITORS

24. Ponds
65%
Cinthol
5%
Spinz
7%
J&J
15%
Others
8%
MARKET SHARE
Ponds
Cinthol
Spinz
J&J
Others
COMPETITORS MaRKET SHARE

25. THANK YOU