Building your social reach with social media advertising
•Download as PPT, PDF•
0 likes•202 views
Overview of online advertising techniques and mediums for social campaigns. As presented by Chris Reilly at GoSocial in Spokane, WA on Sept, 25th, 2012
Report
Share
Report
Share
Recommended
Thinking Outside the Post: 3 New Ways to Use Facebook to Reach Donors
Many nonprofits become discouraged when their Facebook posts don't receive the "likes" or comments they should be getting, but this is very likely due to Facebook's business algorithm that promotes people over pages and makes it more difficult to stand out from the crowd.
In this presentation, we provide you with three ways you can use your Facebook account to get noticed and start engaging more regularly with active and potential donors.
How nonprofits win with word of mouth marketing
If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
Engagement Strategies for the HTCE
This document outlines a two-pronged digital engagement strategy consisting of "Heartbeats" and "Remarkables".
Heartbeats are regular, foundational engagement activities like website content, email marketing, and social media updates that connect a brand to its community. Remarkables are attention-grabbing initiatives that inspire action and connect with influencers through novel mediums and user contributions.
When used together, Heartbeats and Remarkables can strengthen a brand's online presence, increase word-of-mouth marketing, and engage customers at different levels of an "Engagement Pyramid" from core fans to casual audiences. The strategy requires great shareable content, some budget, engaged community members, and staff resources
Facebook Social Media Marketing
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
What you measure matters
This document discusses metrics for website visits, views, and conversion. It recommends measuring sessions, traffic sources, pages per visit, popular content, and conversion actions like contacts. The key actions are to target each traffic source to increase visits, create a clear website path and landing pages to improve interest, and give people offers and tasks to boost conversions. Maintaining relevant and engaging content is also important to attract and retain visitors.
Supersize Your Business With Social Media Tools
How to use social media and social networks to build brand awareness, engage your network, drive traffic to your website and increase your customer base.
How to Create a Killer Facebook Campaign
This document summarizes a webinar on creating effective Facebook campaigns for nonprofits. It discusses optimizing Facebook pages, using insights to track engagement, scheduling community manager updates, designing targeted Facebook ads, and reviewing metrics to improve campaigns. Tips included posting at key times of day, asking questions to engage users, using rich media like photos and videos, and mapping donations to demonstrated impact. Resources for nonprofits using social media and online fundraising were also provided.
Nonprofit fundraising - Harlem Arts Alliance
The document provides guidance for small nonprofits on fundraising and marketing strategies. It recommends tactics like direct mail, email marketing, and storytelling. The 80/20 rule advises setting goals, doing a reality check, and choosing options. It suggests collaborating with others, becoming a thought leader, and focusing on customer service. Digital media options include websites, blogs, social media, and analytics tools. The key is to listen to supporters and stay engaged with them online and in the community.
Recommended
Thinking Outside the Post: 3 New Ways to Use Facebook to Reach Donors
Many nonprofits become discouraged when their Facebook posts don't receive the "likes" or comments they should be getting, but this is very likely due to Facebook's business algorithm that promotes people over pages and makes it more difficult to stand out from the crowd.
In this presentation, we provide you with three ways you can use your Facebook account to get noticed and start engaging more regularly with active and potential donors.
How nonprofits win with word of mouth marketing
If you only engage in ordinary outreach activities – petition asks, email marketing and Google AdWord buys – you won't get noticed in a busy landscape where every nonprofit is vying for attention and support. Why? When everyone does the same thing, no one organization shines.
Truly remarkable organizations get their marketing done for them – for free – by their most excited, committed, passionate and devoted fans. They earn it by providing exceptional member experiences, by being unique, bold and creative. Word-of-mouth isn't just about one-off gimmicks or "viral" campaigns. It's an overall approach to movement building based on a new online reality where everyday people have become the most powerful marketing department on the planet.
In this session, we'll discuss how nonprofits and charities are creating remarkable online campaigns based on the theory and philosophy of movement marketing. You'll learn from experienced practitioners how to augment limited budgets with creativity and technology that will help your nonprofit get talked about.
Engagement Strategies for the HTCE
This document outlines a two-pronged digital engagement strategy consisting of "Heartbeats" and "Remarkables".
Heartbeats are regular, foundational engagement activities like website content, email marketing, and social media updates that connect a brand to its community. Remarkables are attention-grabbing initiatives that inspire action and connect with influencers through novel mediums and user contributions.
When used together, Heartbeats and Remarkables can strengthen a brand's online presence, increase word-of-mouth marketing, and engage customers at different levels of an "Engagement Pyramid" from core fans to casual audiences. The strategy requires great shareable content, some budget, engaged community members, and staff resources
Facebook Social Media Marketing
This document discusses using social media marketing, particularly Facebook, for local Portland businesses. It provides statistics on Facebook usage and explains how Facebook can help businesses get found online, convert visitors into leads, and analyze and improve performance. Specifically, the document outlines how to use Facebook for targeted advertising and organic sharing by listening to what audiences are interested in and creating engaging content. It also discusses metrics for measuring the success of Facebook marketing campaigns.
What you measure matters
This document discusses metrics for website visits, views, and conversion. It recommends measuring sessions, traffic sources, pages per visit, popular content, and conversion actions like contacts. The key actions are to target each traffic source to increase visits, create a clear website path and landing pages to improve interest, and give people offers and tasks to boost conversions. Maintaining relevant and engaging content is also important to attract and retain visitors.
Supersize Your Business With Social Media Tools
How to use social media and social networks to build brand awareness, engage your network, drive traffic to your website and increase your customer base.
How to Create a Killer Facebook Campaign
This document summarizes a webinar on creating effective Facebook campaigns for nonprofits. It discusses optimizing Facebook pages, using insights to track engagement, scheduling community manager updates, designing targeted Facebook ads, and reviewing metrics to improve campaigns. Tips included posting at key times of day, asking questions to engage users, using rich media like photos and videos, and mapping donations to demonstrated impact. Resources for nonprofits using social media and online fundraising were also provided.
Nonprofit fundraising - Harlem Arts Alliance
The document provides guidance for small nonprofits on fundraising and marketing strategies. It recommends tactics like direct mail, email marketing, and storytelling. The 80/20 rule advises setting goals, doing a reality check, and choosing options. It suggests collaborating with others, becoming a thought leader, and focusing on customer service. Digital media options include websites, blogs, social media, and analytics tools. The key is to listen to supporters and stay engaged with them online and in the community.
Expanding social media to Hyper Local
The document discusses ways for libraries to expand their social media presence locally. It recommends that libraries claim their locations on Facebook Places and Foursquare to connect with local patrons and promote events. Libraries are also encouraged to create a presence on Goodreads to build an online community around reading and books. The key is to be active on these platforms by posting regularly and engaging with local patrons and reader groups in order to better promote the library within the community.
Which one works - Comparing online marketing channels at ACHE National 2013
This document compares the effectiveness of various online marketing channels for educational programs. It analyzes data from $430,000 spent across Google, Bing, Facebook, LinkedIn and Google Display advertising. Search marketing through Google and Bing was most effective for generating inquiries and conversions, especially for programs related to career development and research. Facebook, LinkedIn and Google Display were better for raising broad awareness due to their ability to target users based on demographics and interests. The document provides recommendations for which channels to use based on program type and goals.
Which one works - Comparing the effectiveness of online marketing channels
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
Advanced facebook for authors and publishing professionals - BookExpo 2014
Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.
NCNG Social Media Webinar 3.24.10
Triangle Community Foundation's use of social media presented at NC Network of Grantmakers webinar 3.24.10
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
Using Social Media in Your Program by Pam Davis Consulting
This document discusses using social media in healthcare programs and provides statistics about popular social media platforms. It identifies Facebook, Twitter, and Pinterest as platforms to consider and provides details on their user demographics and best uses. Facebook is best for reaching females aged 18-49. Twitter is good for reminders, events, discussions and live events using hashtags. Pinterest is mostly used by females under 40 and is well-suited for sharing recipes. The document also provides tips on setting up a Facebook page or group and using hashtags on Twitter.
Listening Skills For Leaders: How To Conduct A One On One Conversation To Mot...
We often hear about the need to motivate staff, members and volunteers in non-profit organizations. We often hear about the importance of listening. But how do we listen skillfully to motivate staff and members of our organizations? This webinar will focus on how to conduct a one on one conversation with members or potential members of your organization in a way that allows you to understand and tap into the power of another’s personal purpose, history and values.
Social Media - Marketing and Fundraising
Presentation given at the 2009 Emerging Leaders Conference.
Copyright &copy SmartWave Consulting
How to Reinvigorate Your Donor Base Using Peer to Peer Fundraising
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Eyefortravel prague like_cube
The document discusses strategies for leveraging user-generated content and recommendations to boost loyalty and conversions. It notes that finding relevant reviews and recommendations from similar users is important. It presents challenges like reducing reliance on search engine optimization and effectively using user-generated content. It also provides examples of how personalization based on user preferences and similarities can convert passive visitors into active users.
Arts Marketers: Building a Better Website
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
ComfortLife Marketing Academy: Social value of community
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Final rcrg sm-gen
This document discusses the importance of social media for radio stations and provides best practices for using platforms like Facebook. It notes that all media professionals must have a Facebook account to understand and sell products on social media. It then provides statistics on usage of major social platforms and outlines top reasons for using Facebook from a radio station perspective. The remainder of the document offers guidelines on content, engagement, images, frequency of posts and other strategies to maximize sharing and engagement on social media for radio brands. It also discusses setting up a social media team and timeline for goals and trainings.
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
Grow Your Business With Facebook
Presentation to The WA Club members 4th April 2016. Includes many examples of Organic and Paid activity and results.
General presentation
Groupize is developing an online platform called Groupize.com to facilitate small group travel booking by addressing the $31 billion small group travel market that is currently underserved online. The platform will provide a hotel booking engine, registration and change management tools, and social features to make the group booking process easier. Groupize has an experienced team of travel industry veterans and plans to generate revenue through commissions from hotel bookings. The platform has the potential to significantly disrupt the current inefficient processes for small group travel planning and booking.
Announcement
The document is a wedding registry created by Barb and Sarah on July 3, 2008 in Long Beach, California. It includes two charity options for donations in lieu of gifts - one focused on marriage equality and legal defense, and the other helping low-income households afford emergency expenses through modest grants. The registry expresses gratitude for the love and support of friends and family.
Vita Toothbrush
The document proposes a smart textile toothbrush pot that monitors oral health. It would contain a sensor, base, and soft rubber brush holder to diagnose, monitor, prevent, and cure oral health issues. The pot aims to provide an innovative, convenient, and multifunctional solution for oral healthcare in the home. It could benefit users through general health improvement and preventative care, as well as benefit industries through job creation and emerging business opportunities. Challenges include high research costs and gaining user trust in dependability.
Corporate_presentation
Arowana Consulting Limited, is a fast growing Company, head quartered in India, established in 2006, having an Offshore Development Centre in India and Offices/ Branches in Dubai, Abu Dhabi, Oman and a fully owned subsidiary in New Jersey USA.
Science
There are two main types of cropping patterns: mixed cropping and intercropping. Mixed cropping involves growing multiple crops simultaneously on the same land, which improves soil fertility and increases crop yields as the crops support each other. Intercropping specifically refers to growing two or more crops in close proximity, selecting crops that make use of different soil resources to maximize land productivity without competing with each other. Careful planning is required to avoid competition over space, nutrients, water, or sunlight. Examples show how intercropping can provide structural support between crops or utilize different crop heights.
More Related Content
What's hot
Expanding social media to Hyper Local
The document discusses ways for libraries to expand their social media presence locally. It recommends that libraries claim their locations on Facebook Places and Foursquare to connect with local patrons and promote events. Libraries are also encouraged to create a presence on Goodreads to build an online community around reading and books. The key is to be active on these platforms by posting regularly and engaging with local patrons and reader groups in order to better promote the library within the community.
Which one works - Comparing online marketing channels at ACHE National 2013
This document compares the effectiveness of various online marketing channels for educational programs. It analyzes data from $430,000 spent across Google, Bing, Facebook, LinkedIn and Google Display advertising. Search marketing through Google and Bing was most effective for generating inquiries and conversions, especially for programs related to career development and research. Facebook, LinkedIn and Google Display were better for raising broad awareness due to their ability to target users based on demographics and interests. The document provides recommendations for which channels to use based on program type and goals.
Which one works - Comparing the effectiveness of online marketing channels
Facebook, LinkedIn, Google Adwords, Display, Bing. More and more departments are using such online channels as part of their core marketing strategy. However, there are many questions about the effectiveness of each marketing channel in attracting leads and students. This presentation will review the most popular online marketing channels using actual (anonymous) data from schools. We will also discuss the effectiveness of each channel in generating awareness, leads, and enrollments. Attendees will leave with a better understanding of which online marketing platforms are most likely to add value to their programs.
Advanced facebook for authors and publishing professionals - BookExpo 2014
Facebook business page strategies for authors and publishing professionals to attract, articulate and amplify your author voice to increase readership, build a platform and develop a passionate virtual fan club for books. All the tools, tips, tactics and strategies necessary to create a very large fan base.
NCNG Social Media Webinar 3.24.10
Triangle Community Foundation's use of social media presented at NC Network of Grantmakers webinar 3.24.10
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...
An discussion of the challenges facing hotel revenue managers as hotel distribution channels become more complex and chaotic. Presentation by Robert Cole of RockCheetah to the Raimmaker Revenue Management 2014 Gaming and Hospitality Customer Conference held Wednesday, March 26, 2014 at the Bacara Resort and Spa in Santa Barbara, California.
Using Social Media in Your Program by Pam Davis Consulting
This document discusses using social media in healthcare programs and provides statistics about popular social media platforms. It identifies Facebook, Twitter, and Pinterest as platforms to consider and provides details on their user demographics and best uses. Facebook is best for reaching females aged 18-49. Twitter is good for reminders, events, discussions and live events using hashtags. Pinterest is mostly used by females under 40 and is well-suited for sharing recipes. The document also provides tips on setting up a Facebook page or group and using hashtags on Twitter.
Listening Skills For Leaders: How To Conduct A One On One Conversation To Mot...
We often hear about the need to motivate staff, members and volunteers in non-profit organizations. We often hear about the importance of listening. But how do we listen skillfully to motivate staff and members of our organizations? This webinar will focus on how to conduct a one on one conversation with members or potential members of your organization in a way that allows you to understand and tap into the power of another’s personal purpose, history and values.
Social Media - Marketing and Fundraising
Presentation given at the 2009 Emerging Leaders Conference.
Copyright &copy SmartWave Consulting
How to Reinvigorate Your Donor Base Using Peer to Peer Fundraising
Could your donor base use a pick me up? Are you searching for a renewed and rejuvenated set of fundraisers? Then look no further than the fundraising fountain of youth: peer to peer fundraising.
In a world where crowdfunding sites are just a click away, peer to peer fundraising has the ability to engage younger generations more easily than other, more traditional forms of fundraising.
During this webinar we will outline how peer to peer fundraising:
-Engages Gen Z and Millennial volunteers.
-Yields more gifts from Baby Boomer and Mature donors.
-Increases your organization's reach across social media.
-Helps to spread mission awareness to newer audiences.
Eyefortravel prague like_cube
The document discusses strategies for leveraging user-generated content and recommendations to boost loyalty and conversions. It notes that finding relevant reviews and recommendations from similar users is important. It presents challenges like reducing reliance on search engine optimization and effectively using user-generated content. It also provides examples of how personalization based on user preferences and similarities can convert passive visitors into active users.
Arts Marketers: Building a Better Website
A presentation for the Arts & Education Council of St. Louis to various members about how to evaluate your website performance and what to expect from your website as a central business tool in 2015.
ComfortLife Marketing Academy: Social value of community
The value of social communities is consistently debated. In this presentation, you will learn of the kind of results you can expect from building and nurturing a community, how to start, and what it takes.
Final rcrg sm-gen
This document discusses the importance of social media for radio stations and provides best practices for using platforms like Facebook. It notes that all media professionals must have a Facebook account to understand and sell products on social media. It then provides statistics on usage of major social platforms and outlines top reasons for using Facebook from a radio station perspective. The remainder of the document offers guidelines on content, engagement, images, frequency of posts and other strategies to maximize sharing and engagement on social media for radio brands. It also discusses setting up a social media team and timeline for goals and trainings.
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
The document summarizes key findings from a Facebook smartphone study and provides best practices for location-based marketing on Facebook. It finds that local search and Facebook usage are popular mobile activities. It also discusses opportunities to engage local customers through hyper-local content on local Facebook pages. Finally, it offers a five-step approach for companies to pilot and optimize a local page strategy, including community guidelines, content calendars, and measurement.
Grow Your Business With Facebook
Presentation to The WA Club members 4th April 2016. Includes many examples of Organic and Paid activity and results.
General presentation
Groupize is developing an online platform called Groupize.com to facilitate small group travel booking by addressing the $31 billion small group travel market that is currently underserved online. The platform will provide a hotel booking engine, registration and change management tools, and social features to make the group booking process easier. Groupize has an experienced team of travel industry veterans and plans to generate revenue through commissions from hotel bookings. The platform has the potential to significantly disrupt the current inefficient processes for small group travel planning and booking.
What's hot (17)
Which one works - Comparing online marketing channels at ACHE National 2013
Which one works - Comparing online marketing channels at ACHE National 2013
Which one works - Comparing the effectiveness of online marketing channels
Which one works - Comparing the effectiveness of online marketing channels
Advanced facebook for authors and publishing professionals - BookExpo 2014
Advanced facebook for authors and publishing professionals - BookExpo 2014
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...
Hotel Distribution - Channels, Complexity and Chaos at Rainmaker Gaming & Hos...
Using Social Media in Your Program by Pam Davis Consulting
Using Social Media in Your Program by Pam Davis Consulting
Listening Skills For Leaders: How To Conduct A One On One Conversation To Mot...
Listening Skills For Leaders: How To Conduct A One On One Conversation To Mot...
How to Reinvigorate Your Donor Base Using Peer to Peer Fundraising
How to Reinvigorate Your Donor Base Using Peer to Peer Fundraising
ComfortLife Marketing Academy: Social value of community
ComfortLife Marketing Academy: Social value of community
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Location-Based Marketing on Facebook - An iCrossing and west elm webinar
Viewers also liked
Announcement
The document is a wedding registry created by Barb and Sarah on July 3, 2008 in Long Beach, California. It includes two charity options for donations in lieu of gifts - one focused on marriage equality and legal defense, and the other helping low-income households afford emergency expenses through modest grants. The registry expresses gratitude for the love and support of friends and family.
Vita Toothbrush
The document proposes a smart textile toothbrush pot that monitors oral health. It would contain a sensor, base, and soft rubber brush holder to diagnose, monitor, prevent, and cure oral health issues. The pot aims to provide an innovative, convenient, and multifunctional solution for oral healthcare in the home. It could benefit users through general health improvement and preventative care, as well as benefit industries through job creation and emerging business opportunities. Challenges include high research costs and gaining user trust in dependability.
Corporate_presentation
Arowana Consulting Limited, is a fast growing Company, head quartered in India, established in 2006, having an Offshore Development Centre in India and Offices/ Branches in Dubai, Abu Dhabi, Oman and a fully owned subsidiary in New Jersey USA.
Science
There are two main types of cropping patterns: mixed cropping and intercropping. Mixed cropping involves growing multiple crops simultaneously on the same land, which improves soil fertility and increases crop yields as the crops support each other. Intercropping specifically refers to growing two or more crops in close proximity, selecting crops that make use of different soil resources to maximize land productivity without competing with each other. Careful planning is required to avoid competition over space, nutrients, water, or sunlight. Examples show how intercropping can provide structural support between crops or utilize different crop heights.
4 T H I N G S Y O U C A N N O T R E C O V E R
The document shares a message with the reader about friendship and kindness. It tells the reader that they are special and important to others, reminding them that their emails and friendship have helped others feel better during sad times. It encourages the reader to pass the message on to at least four friends, wishing everyone a great day.
Getting started with c++
This document provides an introduction to C++ programming, covering key concepts like characters, tokens, keywords, identifiers, literals, operators, input/output, variables, comments, and common errors. It explains that C++ was created by Bjarne Stroustrup in the 1980s as an extension of C with object-oriented features from Simula 67.
Foxgloves & Ivy Floral Design Studio Weddings & Receptions
A few pictures of some of our wedding & reception floral artistry. Always premium flowers and product, never any shortcuts. Attention to detail. Providing services in the entire metro Atlanta area, as well as travel. Since 1997, Foxgloves & Ivy weddings are signature when flowers are important
Friday Sermon Delivered by Hazrat Mirza Athir Ahmed (RA) 14 June 1985
Friday Sermon Delivered by Hazrat Mirza Athir Ahmed (RA) 14 June 1985
Roxana Pavel - over 14 YEARS EXPERIENCE - Marketing, Communications, Business...
Roxana Salvado Pavel is a marketing, sales, and communication professional with over 14 years of experience who is interested in joining the UAB part-time MBA program in Barcelona, Spain. She has extensive experience in business development, marketing, sales, communications, project management, and business management. Her key strengths include strategic planning, branding, operational excellence, starting up operations successfully, strategic marketing, and team leadership.
Building The Right Social Media Campaign For Your Audience
Learn how to bridge the gap between your social media community and your brand's business goals by creating social media campaigns that delight and return on investment. Take a look at case studies of what Hawaiian Airlines has done with its social media campaigns to meet specific business goals while acquiring and retaining Fans and followers.
Web based project management softwares for small businesses
The document discusses web-based project management software for small businesses. It describes how such software works through web services and is accessed via a web browser. Popular examples like Basecamp and 5pm are outlined. Key benefits of web-based software include ease of access from any device with an internet connection, automatic updates, and data security. However, costs may be high depending on monthly or annual fees, and transitioning to web-based software requires training and adaptation periods for users.
Uclg Economic Summit Presentation
A presentation on lessons learned in economic development in the past 10 years in the Counties of Leeds and Grenville
[14.08.16] SlideShare TEST
This document is a test presentation uploaded to SlideShare. It contains 5 slides that demonstrate different formatting options including text, images, and layouts. The slides showcase SlideShare's capabilities for sharing presentations online through a simple upload and embed process.
Audience research questionnaire
This audience research questionnaire asks respondents for their gender and music preferences, including genre, band name, and album title they usually listen to. It also asks how often they listen to music and asks them to choose their favorite album cover from three designs for different music genres, explaining their choice.
Guia 1 seguridad en el laboratorio (1)
Este documento presenta una guía de aprendizaje sobre seguridad en el mantenimiento de equipos de computo. Explica los principios básicos de seguridad en el laboratorio y los procedimientos de seguridad para reducir riesgos. También describe cómo identificar posibles peligros y cómo usar extintores correctamente en caso de incendio. La guía incluye prácticas de seguridad para reducir descargas electrostáticas durante el trabajo con componentes.
Viewers also liked (20)
Foxgloves & Ivy Floral Design Studio Weddings & Receptions
Foxgloves & Ivy Floral Design Studio Weddings & Receptions
Friday Sermon Delivered by Hazrat Mirza Athir Ahmed (RA) 14 June 1985
Friday Sermon Delivered by Hazrat Mirza Athir Ahmed (RA) 14 June 1985
Roxana Pavel - over 14 YEARS EXPERIENCE - Marketing, Communications, Business...
Roxana Pavel - over 14 YEARS EXPERIENCE - Marketing, Communications, Business...
Building The Right Social Media Campaign For Your Audience
Building The Right Social Media Campaign For Your Audience
Web based project management softwares for small businesses
Web based project management softwares for small businesses
Similar to Building your social reach with social media advertising
How to Rock Social Advertising!
Discussion of the various social advertising formats including Facebook, Twitter, LinkedIn, Reddit, and StumbleUpon. Includes how to effectively utilize advertising budgets to gain the most value.
DIGITAL MARKETING
Strategies Focused on Increasing The Reach and Visibility of Your Business. A Crash course in theory and tools for growing your business in the digital world.
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
On Feb 27, 2013 SEO.com held a webinar titled "Best Practices and Trends for Online Marketing in 2013" This is the slide deck from the webinar
2014 digital marketing + social media fundamentals for nonprofits
This document provides an overview of digital marketing fundamentals for non-profit organizations. It discusses various digital marketing strategies including content strategy, search engine optimization (SEO), blogging, social media, email marketing, and pay-per-click advertising. For each strategy, it provides best practices, examples, and factors to consider for implementation and success. The overall document aims to educate on developing an integrated digital marketing plan to engage donors, volunteers and constituents online.
Paid Social Advertising: Now, Next and What Works Best
This year r2i was proud to co-host a presentation with Adobe at the Seattle Interactive Conference (SIC). R2i's Page Sands and Monica Lay, Senior Product Marketing Manager at Adobe, led a discussion on paid social advertising.
Presentation: Paid Social Advertising: Now, Next and What Works Best
With the drop-off in organic social engagement between brands and customers, the value of paid advertising has come full circle and is a critical component of a scalable social marketing strategy to reach targeted audiences and make an impact. This session reviews the current landscape of paid social media on the leading social channels, why brands need paid media to reach a target audience and how they can use specific targeting, budgeting and forecasting tools to optimize social media campaigns.
- How to leverage the right mix of paid social channels based on audience and objectives
- How to navigate the various targeting options on the leading social platforms
- How to engage audiences using different content-types
- How to use the right metrics to know if your campaigns are working
- How to optimize campaign performance to get real business results
Workshop: Foundations of a Successful Social Media Strategy
This 3 hr Social Media workshop was given to the Houston Apartment Association (HAA) on August 6, 2013 by Erica Campbell Byrum, the Director of Social Media for For Rent Media Solutions (ForRent.com) and Homes.com.
Building and maintaining an on-going positive relationship with consumers and customers through advanced social media tactics and technology is critical to your company’s success! The use of social media and new technology holds tremendous opportunities for companies looking to drive new business, retain customers, create engagement and increase revenue. Whether you are completely clueless, somewhat familiar, or advanced, Erica Campbell, Director of Social Media for Dominion Homes Media, the umbrella division for Homes.com and ForRent.com will discuss how to leverage social media and become part of the consumer dialogue. This session will provide attendees with strategic insight into creating a center of excellence, how and why social media works for businesses across all touch points, improving consumer engagement and other emerging opportunities.
Facebook Platform & Ad Offering Overview
Educated LinkedIn's EMEA Sales Organization (Marketing, Talent & Sales Solutions) on alternative social media and digital offerings within the market. Objective of the training was to support sellers in practicing consultative selling.
2014 Digital Marketing Fundamentals
Improve your digital marketing with the use of a strategic approach that joins your sales goals to your digital marketing activity. Topics covered include content strategy, SEO, blogging, social media, email marketing, and pay per click.
Search and social - Where is is all going
The days of building a website or tweeting a few times, making a boatload of money, and retiring early are over. Today online marketing is traditional marketing, strategy is more important than ever, and developing a solid comprehensive plan is the way forward. But where is it all going? When does marketing revolution become evolution?
This slide deck explores where we are now, what’s coming next, and how to prepare your company to compete in 2014 and beyond. You’ll learn what content prospects and customers want, how to measure success, and how to get started.
Topics Cover in this session include
• B2B social media strategies that work
• NEW – How to rank in Google today
• NEW – What we can and cannot measure
• Developing an effective plan
• Getting organization buy in
Presented at MHEDA (Material Handling Equipment Distributors Association) Emerging Leaders Conference 2014 Chicago, IL.
EngineWorks presentation facebook advertising 11 01 10 [sm]
The document discusses best practices for advertising on Facebook including why Facebook is a good platform for advertisers due to its large user base and demographic data collection, how to set up targeted ads by location, interests, and other user information, and the importance of evaluating ad performance and refining ad targeting and content.
GFI Workshop
This document provides an overview of FRSocialExpert, a social media management tool. It describes several key features of the tool, including social media management, engaging apps, content and posting tools, social listening stats, education resources, and visual social media services. The benefits for clients include increased brand awareness, engagement, and leads while saving time and money. Renters also benefit from an improved user experience.
Facebook Targeting: User Acquisition
Social media campaigns have the potential to reach 1.32 billion users on Facebook, one of the most powerful tools available to marketers today. This Nanigans presentation outlines beginner best practices for using Facebook's native Ads Manager and Power Editor platforms.
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
An overview of starting paid advertising campaigns on three popular platforms, including how to target prospects for B to C and B to C, mistakes to avoid, pro tips, and how to measure success
The Little Known Strategy That Can Massively Impact Your Marketing Results
This is what you're going to learn
1. How Does Influencer Outreach Fit Into A Larger, Integrated Strategy?
2. What Is "Influence" & Who Has It?
3. How To Borrow That Influence For New Opportunities
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Presented by Allison Kulage of Bare Knuckle Marketing Inc. and Dan Marshall of ListRocket and Vandenberg Media, this workshop is #4 in a series. In this workshop, we learned:
How to determine your key performance indicators and what you need to measure to determine success
How to find this data in Google Analytics
How to interpret the data and adjust your marketing strategies accordingly
Email Marketing strategies and techniques
Guest Speaker: Dan Marshall from ListRocket
Dan Marshall is an experienced digital marketing executive with a focus on creating data driven experiences for customers of leading brands. He has been in the digital marketing space since 1995 and is a leader in efforts to integrate email with other digital channels.
He currently serves as President of Vandenberg Media, makers of ListRocket, an Email Service Provider that collects, analyzes, organizes and archives millions of marketing messages, providing intelligence and analytics to the marketing community.
Dan brings over 25 years of business experience in Sales, Marketing and Technology. He has consulted numerous startups in business development and marketing.
Social Advertising for Small Businesses
Social media has grown and evolved tremendously over the past few years. Facebook is reporting over 900 million users, Twitter has said there are 250 million tweets per day, which breaks down to roughly 2,900 per second. With that growth, social advertising on social media sites has gained wide spread popularity and usage, allowing advertisers to tap into the social and interest graphs of consumers when delivering ads. Facebook as an example enables advertisers to reach more than 900 million people with ads that are relevant, engaging and have social context. So, as a business, how are you taking advantage of social advertising tactics to help extend your brand, build engagement and generate ROI? Attend Formic Media’s Free Seminar Series to learn how social advertising on Facebook, Twitter and other social media platforms can help elevate your small business online.
Are You Plugged In?
This document discusses strategies for marketing a practice using online tools. It emphasizes that websites are the most important marketing tool and outlines ways to attract visitors, retain them on the site, and convert them into customers. These include search engine optimization (SEO) to attract organic traffic, as well as paid search ads, social media marketing, and content marketing. It also discusses the importance of measuring results and optimizing websites and content to improve conversions.
How to Assess and Improve Your Social Media Marketing
Social media has been around for over a decade. There is no telling what it will do next, but one thing is for sure it's not going anywhere anytime soon. Are you struggling to get the results you desire? During this highly visual and engaging talk you'll learn about the latest changes, how to improve your current social media presence and ways to better maximize your time & efforts.
Facebook presentation
Facebook was launched in 2004 by Mark Zuckerberg and grew from exclusive access to Harvard students to over 800 million users worldwide by 2011, and introduced timeline features in 2011 which expanded advertising opportunities for brands through sponsored posts and offers visible to users' friends. The document also provides guidelines for cover photo content, targeting options, creative testing, and metrics for evaluating advertising performance on Facebook.
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Shane Gibson social media speaker (Malaysia Seminar)
It is not who you know but who knows you in today’s hyperconnected marketplace. The consumer and the crowd now own your brand, and in order to profit from this new dynamic, you need a solid strategy and set of principles to engage the marketplace.
Social media has a new set of rules that marketers can follow or break (often at their brand’s peril). The tools will change over time, but the rules of engagement will stay the same. These are principles that your team can apply today and they are also business strategies that they can take with them as technology and the web evolve.
In this full multi-day social media boot camp series, our course leader will share with your team on understanding the role social media. He will also unearth how the social networking play in this new dynamic will be paramount to your future success as sales professionals, marketers, and corporations.
Key benefits for attending this event:
· GOVERN the“7 Rules of Engagement” in sales and marketing for better impact when using social media
· ENRICH tips and approaches to using tools like blogging, Twitter, Facebook and Video to stay top of mind with clients
· GAIN insight by using hyper-local social media and networks to own your local market
· INCORPORATE strategies and tips on influencing online “Thought Leaders” and influencers (tapping into vast source online word-of-mouth referrals)
· MAGNIFY the use of Social Media to connect, attract and grow profitable client opportunities
· INTEGRATE online and offline media for your business profitability
· APPLY 7 easy steps launch your business into the social media space
· UNCOVER specific tips on measuring success, developing easy to implement plans and keeping things organized and simple to execute (and keep your team on-track)
Who Should Attend
VPs, GMs, HODs, Directors, Team Leader, Senior Managers and Managers of:
· Social Media
· Marketing/ Marketing Strategist/ Marketing and Communication
· Brand and Communication
· Digital Strategist/Digital Media and Social Engagement/Digital Marketing
· Corporate Communication
· Public Relation
· Brand and Product Management
· E-commerce
· Media Relation
· Corporate Affair
· Customer Service
· Entrepreneurs
FREE TAKEAWAY!!
Social Media Plan Template including sample social media calendars, social media policies and event marketing template and guide.
Delegates are required to bring laptop to benefit from the hands-on
Similar to Building your social reach with social media advertising (20)
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
Best Practices and Trends for Online Marketing in 2013 - SEO.com Webinar
2014 digital marketing + social media fundamentals for nonprofits
2014 digital marketing + social media fundamentals for nonprofits
Paid Social Advertising: Now, Next and What Works Best
Paid Social Advertising: Now, Next and What Works Best
Workshop: Foundations of a Successful Social Media Strategy
Workshop: Foundations of a Successful Social Media Strategy
EngineWorks presentation facebook advertising 11 01 10 [sm]
EngineWorks presentation facebook advertising 11 01 10 [sm]
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
Online Ads Targeting Basics with Google, Facebook, and LinkedIn
The Little Known Strategy That Can Massively Impact Your Marketing Results
The Little Known Strategy That Can Massively Impact Your Marketing Results
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
Digital Marketing Workshop: Advanced Digital Strategies, Metrics Analysis, Em...
How to Assess and Improve Your Social Media Marketing
How to Assess and Improve Your Social Media Marketing
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
Social Media Boot Camp Kuala Lumpur Malaysia November 2014
More from Chris Reilly
Moving Minds with Online Video Advertising
Learn how to leverage the power of online video in your business.
-Grow a following on YouTube
-Engage your audience with interactive features
-Boost online conversions from video ads
-Produce video content for less cost than you think
-Use behavioral data and retargeting to show videos to the right audience
Online Display Advertising
The document discusses online display advertising, including its growth and how it works. It provides an agenda for the presentation that will cover what online display advertising is, the display ad ecosystem, pairing it with other media, types of targeting, best practices for setting up campaigns, and a live campaign setup demo. The presentation aims to help businesses prosper through thoughtful online strategy and effective display ad campaigns.
Search Advertising Class
Paid search advertising allows businesses to get fast results by bidding on keywords and having their ads appear prominently in search engine results. The document discusses how paid search auctions work and the importance of quality scores in ad ranking. It then outlines best practices for setting up a paid search campaign, including researching keywords, creating multiple ad variations, implementing tracking of conversions, and optimizing ads and keywords over time based on performance data. The goal is to provide a customized experience for searchers to improve results.
Leveraging LinkedIn for Leads and Relationships
How businesss owners, marketers, and individuals and grow their influence and results with LinkedIn. Learn how to utilize profiles, company pages, groups, ads, and more!
State of the internet
The document discusses the state of the internet in 2013, focusing on three main trends: device diversity with the rise of connected TVs, retina displays, and mobile; social media monetization through various advertising formats on platforms like Facebook, Twitter, and LinkedIn; and the rise of data and display advertising targeting users based on collected information.
13 ways to get more results from LinkedIn in 2013
Practical business development and networking techniques for consultants and sales professions to get more leads and deepen business relationships with LinkedIn.
How to earn large returns with small budgets using PPC Advertising
Chris Reilly's presentation on Nov. 29th to the Spokane chapter of the American Advertising Federation. The content is focused on the challenges with PPC campaigns, what formats are available, and how to get maximum results.
More from Chris Reilly (7)
How to earn large returns with small budgets using PPC Advertising
How to earn large returns with small budgets using PPC Advertising
Recently uploaded
3 Simple Steps To Buy Verified Payoneer Account In 2024
Buy Verified Payoneer Account: Quick and Secure Way to Receive Payments
Buy Verified Payoneer Account With 100% secure documents, [ USA, UK, CA ]. Are you looking for a reliable and safe way to receive payments online? Then you need buy verified Payoneer account ! Payoneer is a global payment platform that allows businesses and individuals to send and receive money in over 200 countries.
If You Want To More Information just Contact Now:
Skype: SEOSMMEARTH
Telegram: @seosmmearth
Gmail: seosmmearth@gmail.com
Best Forex Brokers Comparison in INDIA 2024
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
Digital Marketing with a Focus on Sustainability
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Building Your Employer Brand with Social Media
Presented at The Global HR Summit, 6th June 2024
In this keynote, Luan Wise will provide invaluable insights to elevate your employer brand on social media platforms including LinkedIn, Facebook, Instagram, X (formerly Twitter) and TikTok. You'll learn how compelling content can authentically showcase your company culture, values, and employee experiences to support your talent acquisition and retention objectives. Additionally, you'll understand the power of employee advocacy to amplify reach and engagement – helping to position your organization as an employer of choice in today's competitive talent landscape.
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
SATTA MATKA SATTA FAST RESULT KALYAN TOP MATKA RESULT KALYAN SATTA MATKA FAST RESULT MILAN RATAN RAJDHANI MAIN BAZAR MATKA FAST TIPS RESULT MATKA CHART JODI CHART PANEL CHART FREE FIX GAME SATTAMATKA ! MATKA MOBI SATTA 143 spboss.in TOP NO1 RESULT FULL RATE MATKA ONLINE GAME PLAY BY APP SPBOSSHow MJ Global Leads the Packaging Industry.pdf
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Dive into the steadfast world of the Taurus Zodiac Sign. Discover the grounded, stable, and logical nature of Taurus individuals, and explore their key personality traits, important dates, and horoscope insights. Learn how the determination and patience of the Taurus sign make them the rock-steady achievers and anchors of the zodiac.
Easily Verify Compliance and Security with Binance KYC
Use our simple KYC verification guide to make sure your Binance account is safe and compliant. Discover the fundamentals, appreciate the significance of KYC, and trade on one of the biggest cryptocurrency exchanges with confidence.
DearbornMusic-KatherineJasperFullSailUni
My powerpoint presentation for my Music Retail and Distribution class at Full Sail University
The Genesis of BriansClub.cm Famous Dark WEb Platform
BriansClub.cm, a famous platform on the dark web, has become one of the most infamous carding marketplaces, specializing in the sale of stolen credit card data.
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership at Agile Tour Geneve 2024
Digital Transformation Frameworks: Driving Digital Excellence
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
“After being the most listed dog breed in the United States for 31
years in a row, the Labrador Retriever has dropped to second place
in the American Kennel Club's annual survey of the country's most
popular canines. The French Bulldog is the new top dog in the
United States as of 2022. The stylish puppy has ascended the
rankings in rapid time despite having health concerns and limited
color choices.”
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka Indian satta Matka Dpboss Matka Kalyan Chart Matka Boss otg matka Guessing Satta Maksym Vyshnivetskyi: PMO KPIs (UA) (#12)
Maksym Vyshnivetskyi: PMO KPIs (UA)
Lemberg PMO School 2024
Website – https://lembs.com/pmoschool
Youtube – https://www.youtube.com/startuplviv
FB – https://www.facebook.com/pmdayconference
Recently uploaded (20)
3 Simple Steps To Buy Verified Payoneer Account In 2024
3 Simple Steps To Buy Verified Payoneer Account In 2024
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Satta Matka Dpboss Matka Guessing Kalyan Chart Indian Matka Kalyan panel Chart
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Taurus Zodiac Sign: Unveiling the Traits, Dates, and Horoscope Insights of th...
Easily Verify Compliance and Security with Binance KYC
Easily Verify Compliance and Security with Binance KYC
The Genesis of BriansClub.cm Famous Dark WEb Platform
The Genesis of BriansClub.cm Famous Dark WEb Platform
Organizational Change Leadership Agile Tour Geneve 2024
Organizational Change Leadership Agile Tour Geneve 2024
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Satta Matka
Building your social reach with social media advertising
- 1. Building your Social Reach With Social Media Advertising Chris Reilly @reilly3000 unleashedonline.com
- 3. Agenda Paid vs. Organic Overview of Social Advertising Options Best and Worst Practices Emerging Trends Q&A
- 4. The Role of Advertising
- 6. Facebook Ads • Largest reach @ 955M Users! • Great Geotargeting • Interest Targeting • Relationship Targeting • “Sponsored Stories” • CPM or CPC Pricing Facebook.com/Ads
- 7. Twitter Ads •Highest Engagement with Ads •Limited Geo-targeting •Interest Targeting •Use to grow followers or Promote Tweets •Cost Per Engagement Model Ads.Twitter.com
- 8. LinkedIn DirectAds • Targeting for Job Titles and Industries! • High cost and low performance • Localized by region • Local Targeting • CPM or CPC LinkedIn.com/DirectAds
- 9. StumbleUpon Paid Discovery • Low, fixed cost per visit • Generates organic content views and backlinks • Great for bloggers and photographers • No geotargeting capabilities • People stumble away quickly, engage them StumbleUpon.com/PD
- 10. Reddit Ads • Interest driven targeting • Social engagement with ads • No geotargeting except for /r/cityname • Affordable fixed-rate pricing model • Understanding the community really helps reddit.com/promoted
- 11. Target Interests Target relationships - 'amplify word of mouth' Age Workplace Relationship status Sexual preference School status Location
- 12. Best Practices • Split-testing • Ad Fatigue • Imagery • Age Bucketing • Segmentation
- 13. Worst Practices • #MuslimRage • Driving Traffic Offsite • Community Engagement • Overall goals • Change happens! • Promoted Posts
- 14. New and exciting • FBX • Customized Audiences • View-Through Conversion Tracking