Permission marketing is more effective than interruption marketing at increasing perceived value and fees for consultants. Permission marketing involves potential clients willingly giving their attention in exchange for valuable content like newsletters, blog posts, white papers, or webinars. Consultants should choose permission marketing channels they can consistently deliver high-quality content through, like writing, public speaking, or podcasts. Proving expertise through permission marketing establishes consultants as authorities and gathers qualified leads.
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
MARKETING OPPORTUNITIES: MISSING THEM IS COSTING YOUR BUSINESSStuartJDavidson.com
Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public.
This might sound very generalised, but it is happening right now. In your business.
And it’s costing you.
Like objects in our rear-view mirror, the future is always closer than it appears. Technology has changed and more importantly, so have consumers.
In an increasingly competitive, complex and connected mesh of world, collaboration, agility, transparency, speed and a relentless obsession with customer experience are at the core of this new enterprise.
This is a new era of business and our customers are best channel of marketing.
Sales Techniques for Corporate Events & Conferences by Mario KanaanMario Kanaan
Sales Techniques Definition
What Are We Selling?
Increasing Sales Attendance in the Event Industry
Increasing Sponsorship Acquisition
Acquiring Media Partners
Connecting with People at Events
Building Long terms Relationships
The Ultimate Guide to Professional Development for Sales ProfessionalsThe Muse
Are you a salesperson who wants to be even better at your job? Or, just wondering what it takes to have a great career in the sales world?
Look no further.
The Muse asked some of the best sales professionals out their for their secrets to success, and brought it all together in one place. Flip through for their practical tips and resources for upping your career game.
For exciting job opportunities, expert advice, and a peek behind the scenes into fantastic companies and career path check out the http://www.themuse.com. Everything you need to find a job and kick ass in your career.
The Ultimate Guide to Creating Inbound Marketing Buyer PersonasSmartBug Media
Personas are the anchor or any inbound or content marketing campaign. With this guide you will learn 75 questions to accelerate and refine your persona develop, and you help you start marketing smarter.....faster!
To be effective at outbound marketing, one must first have a clear understanding of what it actually means. Outbound marketing by definition refers to paid advertising and media services. That sounds simple enough, but outbound marketing is complex, in part because it rarely exists in a vacuum. It is important to understand the complex relationships and interdependencies between paid (outbound), owned (inbound) and earned media before launching any campaign.
MARKETING OPPORTUNITIES: MISSING THEM IS COSTING YOUR BUSINESSStuartJDavidson.com
Knowing how to identify potential marketing opportunities can be the difference between loyal long-term customers and more underwhelmed members of the general public.
This might sound very generalised, but it is happening right now. In your business.
And it’s costing you.
Like objects in our rear-view mirror, the future is always closer than it appears. Technology has changed and more importantly, so have consumers.
In an increasingly competitive, complex and connected mesh of world, collaboration, agility, transparency, speed and a relentless obsession with customer experience are at the core of this new enterprise.
This is a new era of business and our customers are best channel of marketing.
Sales Techniques for Corporate Events & Conferences by Mario KanaanMario Kanaan
Sales Techniques Definition
What Are We Selling?
Increasing Sales Attendance in the Event Industry
Increasing Sponsorship Acquisition
Acquiring Media Partners
Connecting with People at Events
Building Long terms Relationships
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
Top of mind awareness, or TOMA, is one of the key concepts in marketing, and one of the most difficult to achieve, but if you can reach it, you’ve got it made.
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Regardless of size, all business owners need to understand that marketing is critical to the success of their business. This blog provides insights to help them do that.
It's Sales AND Marketing, NOT Sales OR MarketingRichard Hatheway
Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why; it’s just one of those things that if you’re in business, you’re supposed to have.
This blog will explain what a value prop is and why you need one.
Integrated Marketing: What It Is and Why You Should Embrace It (part 2 of 3)Richard Hatheway
This article will provide an overview and will attempt to explain what integrated marketing is and why the use of integrated marketing is more important now than ever before. This is not an in-depth treatise on the topic, but will provide you with a solid foundation on the topic of integrated marketing.
Marketing, like any other aspect of business, requires careful planning to be effective. However, depending on the type of business, there are many different types and styles of marketing, ranging from traditional marketing to digital marketing that can be used to help a business grow. However, regardless of the type of marketing used, there are several basic steps that must be followed in order for it to be successful.
This blog will briefly highlight the basic steps that all marketers should follow before beginning development of any marketing activity.
Sales and Marketing Alignment - The Secret to More RevenueRichard Hatheway
This article will explain what Sales and Marketing alignment is, explain the benefits of Sales and Marketing alignment, and provide best practices to help more fully align your Sales and Marketing departments.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. analytical laboratory instrument market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Differentiate Yourself From the Competition: 15 Sales Experts Share How jennypoore
We all want to believe that we do a better job than anyone else, that no one else can compare. And while confidence is an important part of succeeding in sales, it isn’t true.
A company’s success is largely based on its ability to articulate and execute why it is DIFFERENT and BETTER than the competition.
Being “better” than someone else won’t get you very far. It might just make you feel good in the short-term. And assuming that your competitor will never “catch up” to you is a dangerous game to play.
If you bring this down to the salesperson’s level, those that tend to succeed are skillful at catching their prospect’s attention. They offer information. They send a ‘thank you’ note. They think ahead. On the flip side, the average low-performing salesperson requests information and time from their prospect (rather than offering it), avoids sending a handwritten thank you note (because that would “take too long”), and thinks on the fly (rather than thinking ahead).
Successful salespeople seek to be different, not just ‘better’. Because being different makes them better (i.e. more successful) in the long run.
We were curious about how our fellow sales pros thought about differentiation at the salesperson’s level, so we asked a few experts this question:
“What is ONE way a salesperson can differentiate him or herself from their competition?”
http://www.salesengine.com/sales/differentiate-yourself-from-the-competition-15-sales-experts-share-how/
Top of mind awareness, or TOMA, is one of the key concepts in marketing, and one of the most difficult to achieve, but if you can reach it, you’ve got it made.
Sales and Marketing Alignment - The Secret Ingredient to More RevenueRichard Hatheway
This article will explain what sales and marketing alignment is, explain the benefits of sales and marketing alignment, and provide best practices to help more fully align your sales and marketing departments.
Regardless of size, all business owners need to understand that marketing is critical to the success of their business. This blog provides insights to help them do that.
It's Sales AND Marketing, NOT Sales OR MarketingRichard Hatheway
Sales and Marketing departments are critical, integral functions to businesses. As such, they need to work together to ensure that the desired outcome for both functions - sales - occurs. Unfortunately, that often does not happen.
Everyone in business – and in marketing especially – knows that you need to have a value proposition (aka, value prop). But yet, no one really seems to know why; it’s just one of those things that if you’re in business, you’re supposed to have.
This blog will explain what a value prop is and why you need one.
Integrated Marketing: What It Is and Why You Should Embrace It (part 2 of 3)Richard Hatheway
This article will provide an overview and will attempt to explain what integrated marketing is and why the use of integrated marketing is more important now than ever before. This is not an in-depth treatise on the topic, but will provide you with a solid foundation on the topic of integrated marketing.
Marketing, like any other aspect of business, requires careful planning to be effective. However, depending on the type of business, there are many different types and styles of marketing, ranging from traditional marketing to digital marketing that can be used to help a business grow. However, regardless of the type of marketing used, there are several basic steps that must be followed in order for it to be successful.
This blog will briefly highlight the basic steps that all marketers should follow before beginning development of any marketing activity.
Sales and Marketing Alignment - The Secret to More RevenueRichard Hatheway
This article will explain what Sales and Marketing alignment is, explain the benefits of Sales and Marketing alignment, and provide best practices to help more fully align your Sales and Marketing departments.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020IndexBox Marketing
IndexBox Marketing has just published its report: “U.S. Analytical Laboratory Instrument Market. Analysis And Forecast to 2020”.
The report provides an in-depth analysis of the U.S. analytical laboratory instrument market. It presents the latest data of the market size and volume, domestic production, exports and imports, price dynamics and turnover in the industry. In addition, the report contains insightful information about the industry, including industry life cycle, business locations, productivity, employment and many other crucial aspects. The Company Profiles section contains relevant data on the major players in the industry.
Modern business drivers are continually pushing to reduce the time it takes to get a product or service to market, reduce the risk and cost associated with that, and to improve quality
In laboratories, delivering an analytical result that’s ‘right first time’ (RFT) is the answer
- No reprocessing data or re-running injections
- No out of specification (OOS) results or reporting/calculation errors
Using chromatography tools for RFT analysis automatically gives:
- High quality of results and confidence in results
- Lower cost of analysis
- Improved lab efficiency
- Faster release to market and return on investment (ROI)
Modern business drivers are continually pushing to reduce the time it takes to get a product or service to market, reduce the risk and cost associated with that, and to improve quality.
In laboratories, delivering an analytical result that’s ‘right first time’ (RFT) is the answer. There is no reprocessing data or re-running injections and no out of specification (OOS) results or reporting/calculation errors.
Using chromatography data system tools for RFT analysis automatically gives high quality of results and confidence in results, lower cost of analysis, improved lab efficiency, and faster release to market and return on investment (ROI).
33 Statistics About Sales & Marketing of Scientific Instruments - Collected at the annual meeting of the German Physical Society 2012 in Berlin. For Scientific Companies Only.
Ways to measure value of Content MarketingHariom Sharan
Content marketing seems much valuable than ever and maximum budget of marketing invested into this.
There is a dynamic shift in content marketing measure, most of CXOs want to know its impact and every dollar value spent on this. It’s truth marketer create many contents but when it comes to measure success their content, some of still may not even have a basic KPIs in place.
In this workshop, I’ll cover how you can track the ROI of content marketing against KPIs.
I recently gave a presentation on selling value. This is it, minus anything that was proprietary.
It was well received by the team and I believe that the images and limited text speak for themselves. If you'd like the speaker points, drop me a line.
One of the most important areas for any marketer to get right is data!
Data is a fundamental tool and content driver. Data is the fuel that powers any contextual marketing engine and is like a premium gasoline when it comes to email. Yet, our report reveals 40% of respondents say they are at migraine level ‘struggling with multiple data sources’.
41% of respondents also experienced migraine level pain trying to track customers on different channels and devices. Some cannot even identify when a customer has made a purchase, let alone anything more sophisticated.
This Slideshare uncovers where and why marketers struggle with data and the best ways to overcome the most common data challenges.
What is your content marketing strategy? Find out some best practices and how maximize the value of your content marketing strategy and increase leads.
Ultimate Guide to Inbound Marketing Buyer PersonasSmartBug Media
Buyer personas are the anchor to any good content or inbound marketing program. This guide provides you 75 game changing questions that will help you create better personas, faster!
Marketing is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customers’ relationships in ways that benefit the organization and its stakeholder.
A customer-centric sales approach focuses more on listening, addressing the needs of customers, asking the right questions, identifying pain-points, and creating long-lasting relationships.
Marketing and Sales alignment is paramount for success with any organization. Learn to create synergy between your teams for maximum impact for your sales. Revenue generation is the objective any effective marketing campaign, so aligning with your sales efforts will lead to a success and sustainability.
Mastering Freelance Marketing: Your Ultimate Step-by-Step GuideJustin Barney
Are you ready to become a freelance marketer? This special guide is just for beginners like you! Inside, you'll find easy lessons and tips to help you start your exciting journey in freelance marketing.
Learn how to promote yourself, find clients who need your help, and create awesome marketing campaigns. Discover the secrets of pricing your services and making your clients happy. With this guide, you'll become a freelance marketing superstar in no time! Get ready to learn and have fun along the way. Let's dive in and become the best freelance marketer you can be!
How to Build a Diversified Investment Portfolio.pdfTrims Creators
Building a diversified investment portfolio is a fundamental strategy to manage risk and optimize returns. For both novice and experienced investors, diversification offers a pathway to a more stable and resilient financial future. Here’s an in-depth guide on how to create and maintain a well-diversified investment portfolio.
Textile Chemical Brochure - Tradeasia (1).pdfjeffmilton96
Explore Tradeasia’s brochure for eco-friendly textile chemicals. Enhance your textile production with high-quality, sustainable solutions for superior fabric quality.
Salma Karina Hayat is Conscious Digital Transformation Leader at Kudos | Empowering SMEs via CRM & Digital Automation | Award-Winning Entrepreneur & Philanthropist | Education & Homelessness Advocate
When listening about building new Ventures, Marketplaces ideas are something very frequent. On this session we will discuss reasons why you should stay away from it :P , by sharing real stories and misconceptions around them. If you still insist to go for it however, you will at least get an idea of the important and critical strategies to optimize for success like Product, Business Development & Marketing, Operations :)
Reflect Festival Limassol May 2024.
Michael Economou is an Entrepreneur, with Business & Technology foundations and a passion for Innovation. He is working with his team to launch a new venture – Exyde, an AI powered booking platform for Activities & Experiences, aspiring to revolutionize the way we travel and experience the world. Michael has extensive entrepreneurial experience as the co-founder of Ideas2life, AtYourService as well as Foody, an online delivery platform and one of the most prominent ventures in Cyprus’ digital landscape, acquired by Delivery Hero group in 2019. This journey & experience marks a vast expertise in building and scaling marketplaces, enhancing everyday life through technology and making meaningful impact on local communities, which is what Michael and his team are pursuing doing once more with Exyde www.goExyde.com
Explore Sarasota Collection's exquisite and long-lasting dining table sets and chairs in Sarasota. Elevate your dining experience with our high-quality collection!
Best Crypto Marketing Ideas to Lead Your Project to SuccessIntelisync
In this comprehensive slideshow presentation, we delve into the intricacies of crypto marketing, offering invaluable insights and strategies to propel your project to success in the dynamic cryptocurrency landscape. From understanding market trends to building a robust brand identity, engaging with influencers, and analyzing performance metrics, we cover all aspects essential for effective marketing in the crypto space.
Also Intelisync, our cutting-edge service designed to streamline and optimize your marketing efforts, leveraging data-driven insights and innovative strategies to drive growth and visibility for your project.
With a data-driven approach, transparent communication, and a commitment to excellence, InteliSync is your trusted partner for driving meaningful impact in the fast-paced world of Web3. Contact us today to learn more and embark on a journey to crypto marketing mastery!
Ready to elevate your Web3 project to new heights? Contact InteliSync now and unleash the full potential of your crypto venture!
What You're Going to Learn
- How These 4 Leaks Force You To Work Longer And Harder in order to grow your income… improve just one of these and the impact could be life changing.
- How to SHUT DOWN the revolving door of Income Stagnation… you know, where new sales come into your magazine while at the same time existing sponsors exit.
- How to transform your magazine business by fixing the 4 “DON’Ts”...
#1 LEADS Don’t Book
#2 PROSPECTS Don’t Show
#3 PROSPECTS Don’t Buy
#4 CLIENTS Don’t Stay
- How to identify which leak to fix first so you get the biggest bang for your income.
- Get actionable strategies you can use right away to improve your bookings, sales and retention.
2. As markets and communication methods change rapidly, solo
consultants and small-but-growing consulting firms are always
wondering how to crack the code on finding their ideal clients and
getting attention.
While a process of hunting down clients via outbound marketing may
seem like the best strategy to take, it’s not the best way to increase
your perceived value (and thereby increase your fees).
3. And while great marketing is neither rocket science nor mystical
alchemy, it is possible to develop ways to draw your ideal clients toward
you rather than exhausting yourself and--and your resources--by
chasing after them.
4. Keep in mind that the best marketing is based on two principles:
▸ Using the right marketing channels for your message
▸ Proving that you can deliver on your business’ core promise: your
positioning.
Here’s an overview of the ways you can use these principles to increase
your perceived value.
5. TRADITIONAL ADVERTISEMENTS:
ANTICIPATED INTERRUPTIONS!
The most common form of marketing--advertising
as seen in print and on TV--is called interruption
marketing. These ads and commercials appear
when you’re doing some necessary or appealing
activity, and they intentionally barge in to steal
your attention.
6. We’re so accustomed to seeing this type of advertising in the form of TV
and radio commercials, billboards, magazine and newspaper ads, and
pop-up ads that we tend to see it as the very definition of marketing.
And this form of marketing is right there for anyone to buy--for the
right price.
7. While all advertising is asking for your attention, interruption
marketing is in your face about it. In its highest form, interruption
marketing appears as expert storytelling, bringing us to tears or fits of
laughter, as you’ve probably experienced during Super Bowl
commercials. In its lowest form, it appears as reading material in a
bathroom stall.
8. Make no mistake, no matter how well it's done, interruption marketing
will work against your efforts to increase the perceived value of your
business. It's a technique best suited to selling commodities, not
valuable, desirable services.
10. THE EMERGING WORLD: PERMISSION MARKETING
Permission marketing turns the usual channels of
access on their heads. Potential clients willingly
give you their attention and even look forward to
receiving it!
11. When a prospect offers you contact information in exchange for some
sort of value from you, permission marketing is happening. Since your
audience is requesting your expertise, your marketing message is given
far more credibility and attention than the “Look over here!”
interruption ads.
12. The most common form of permission marketing is used by businesses
and consultants who ask for your email address so they can send you a
regular newsletter.
Technology has opened up dozens of additional permission marketing
channels, which is great news for entrepreneurs. Never before have
there been so many ways to connect with clients using very simple
tools.
13. Here are some of the best methods to communicate your expertise to
discerning clients using permission marketing. These forms of
permission marketing do a better job of increasing your perceived value
as a consultant than any form of interruption marketing can:
14. ▸ Writing a book
▸ Writing a column in an industry periodical
▸ Publishing a weekly/monthly newsletter
▸ Publishing regular blog posts
▸ Publishing white papers
▸ Hosting a podcast
15. ▸ Appearing on podcasts
▸ Publishing regularly on social media
▸ Speaking at conferences
▸ Hosting webinars
▸ Hosting teleconferences
16. As you can see, these channels give you ample opportunity to offer new
business leads the chance to see you in action before they commit to a
substantial consulting engagement.
18. Your marketing message will only be successful if it can answer these
questions:
▸ Does your positioning statement make a specific claim about the
expertise your business provides?
▸ Does your marketing message strongly support the claim that you’re
the expert who can step in and handle the job?
19. If your marketing message is full of vague or feel-good content that
leads can’t use to evaluate your effectiveness, then they’ll just look
elsewhere.
20. A clear, specific positioning statement defines the value you’re bringing
to the table, and permission marketing proves that you can follow
through with dependable results. When your marketing includes a well-
worded call to action, you begin to gather leads you can nurture into
clients.
21. CHOOSING YOUR PROVING GROUND
Each of the permission marketing channels listed above gives you an
opening to educate prospects both on a topic they care about and
demonstrate your expertise.
Choosing which marketing channels to use can be confusing or
overwhelming, but don’t get stuck in analysis.
22. Most marketing experts usually coach business owners to consider how
much bang they’ll get for the buck from each of these methods, but it
can be tricky to make those return on investment (ROI) calculations.
Instead, consider these questions:
23. ▸ How hard will it be to do this activity well and consistently? If you
live in a small town, it might be difficult to book a conference and fly
to a location that has a large population. Or maybe you’ve started a
company blog before, but you could never post regularly. Use that
self-knowledge to help narrow your choices.
24. ▸ Is it accessible? Blogs can be created with very low costs and
relatively little effort, but getting an appearance on a podcast
means you may need connections, or prior podcast guest
appearances. If you’ve got those, great! If you’re still building that
base, you might need to start with other marketing channels that
are more available to you.
25. ▸ Can I hit a home run with it? If you’re great
in front of people but really struggle with
writing, then choose to do speaking gigs. If
you have great tech skills but don’t want to
get dressed up, then maybe a podcast is just
right for you.
▸ Who else is using this medium well? Keep
tabs on their results and pick up pointers on
what’s working for them.
26. The permission marketing route is far more layered and nuanced than
interruption marketing, but that’s part of the appeal to prospects.
Interruption marketing pops in and hopes you’ll accept someone as an
expert. Permission marketing lets you step on stage as an established
authority with an audience ready and waiting.
27. TOUGH CHOICES Q&A
Given all of the choices and variables, it can be really difficult to pull
the trigger on one channel for your marketing. Here are a few more
answers to big questions.
28. Q: What if I make the wrong choice?
A: You can always switch, so don’t worry about moving ahead. Just make
sure you stick with your choice for a while so you have enough traction
to see results.
29. Q: What if I see a great marketing opportunity but I’m already
committed to a plan?
A: While it’s never the wrong time for a great opportunity, don’t let your
fears pull you off track by every shiny new idea. Keep a notebook of
marketing ideas to consult when yours needs a refresher.
30. Q: I don’t know if I can wrangle a keynote appearance at a conference or
write a book. Now what?
A: Choose something. Not doing anything is the worst choice of all, and
you’ll need some momentum and data points to see what’s working. And
remember--you don’t have to do everything on the list. Choose three
areas that appeal to you, and move forward with those.
31. TIME TO SWITCH MARKETING STRATEGIES?
Permission marketing does have massive advantages, but it’s not a
perpetual income machine. Eventually, even the best marketing plans
run their course.
32. If your marketing plans have stalled out, a course correction might give
you a boost. Review these three common roadblocks and adjust.
33. 1. You’re not putting yourself in your client’s shoes. Make sure you’re
seeing your business from your client’s perspective, not your own.
2. You chose a marketing channel that isn’t your strength. Identify the
problem, choose another angle, and move forward--no problem.
3. You don’t have a well-tuned positioning statement. Drop the idea
that you need to offer your clients everything so you can offer
specific expertise and support for their problems.
34. Learn about creating greater value for your consulting clients by
subscribing to the Journal of Consulting Value, published by Remarq:
▸ Free articles in your inbox
▸ Insights on new ways to provide value to your clients
▸ Tips on demonstrating your value and educating your prospects on
your value
Start Learning Now >>