This document provides advice for standing out with a blog and building a brand. It suggests focusing a blog on a person's past experiences where they lost track of time, their passions that they have helped others with for free, painful lessons they have learned, persistent concerns, and unique perspectives. Consistency over time is more important than spikes in attention or traffic. Building a brand takes time through consistent posting on a blog and social media like Twitter.

1. An Ordinary Guy

2. Extraordinary Results

3. Success isn’t a result of
spontaneous combustion.
You must set yourself
on fire.
- Arnold H. Glasow

4. Where’s Waldo?

5. “
Cows, after you've seen one,
or two, or ten, are boring.
A Purple Cow, though...now
that would be something.
Seth Godin

6. “
“
It’s not enough to start a
blog. You have to take a
corner in people’s minds.
I don’t care about Google. I
care about the search
results in your head.

7. GREAT. BUT HOW?
What corner do I take?
What do I write about?
How do I stand out?

8. YOUR PAST
Can you detail 5 moments
in your life where you didn’t
realize you were burning
energy? Where time was
flying? Common thread?

9. YOUR PASSION
What have you already done
for free that others charge
for? How have you already
helped others (joyfully)?

10. YOUR PAIN
What work have you already
done that was costly? What
price have you already paid
to learn something?

11. YOUR PERSISTENCE
What bothers you so much
that you can’t help but
keep addressing it in
your own life and in the
lives around you?

12. YOUR POV
Do you have a perspective on
things that causes others to
respond or react? Do you have
an alternate take on the things
people are talking about?

13. PAST PASSION PAIN PERSISTENCE POV

14. Time & Consistency do most of the work.

15. Same thing on twitter. No real spikes.

16. Building a brand with
a blog takes time.
But your consistency
over time is the
purple cow.

17. Chris Lema
CTO & Chief Strategist
Crowd Favorite
@chrislema
chrislema.com