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Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014

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People who want to introduce an enterprise social network often face a dual challenge: they have to convince senior management as well as get people to use the network. This presentation addresses both issues and gives you hope: you don't necessarily need active senior management support to get the ball rolling. With community management tactics and by leveraging "killer content" you can change organisational habits that can later snowball into bigger changes.

This was a presentation I did for the Microsoft SharePoint conference in Las Vegas, 2014. The talk notes are here: http://www.businessgoessocial.net/spc14/

Published in: Business
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Driving enterprise social from the bottom up - Microsoft SharePoint conference 2014

  1. 1. Driving enterprise social From the bottom up Microsoft SharePoint Conference 2014, Las Vegas Businessgoessocial.net
  2. 2. Driving enterprise social from the bottom up Virpi Oinonen Businessgoessocial.net
  3. 3. How the story began VS
  4. 4. We had a problem
  5. 5. Email & the ―Proper channels‖
  6. 6. Inaccessible information
  7. 7. Untapped expertise
  8. 8. ―If hp knew what hp knows, we would be three times more productive.‖ Lew Platt, former CEO of Hewlett-Packard
  9. 9. Enter Yammer!
  10. 10. Network finds the experts
  11. 11. Collective intelligence
  12. 12. "Bring on the most obscure question you can find, about acidification tank materials, box erectors, water jet meat trimming machines, poultry nutrition, Excel pivot tables, agile methodology... our Cargill Yammer network knows!" - Melanie Hohertz, Cargill
  13. 13. Instant success!
  14. 14. But then...
  15. 15. What went wrong?
  16. 16. 1. Purpose
  17. 17. 2. Competing channels
  18. 18. How to solve this?
  19. 19. Clear guidelines
  20. 20. Pilot teams
  21. 21. Projects as Trojan horses (or mice)
  22. 22. Yammer as a Q&A forum
  23. 23. Find the sweet spot
  24. 24. Measure the value I - ROI is tricky Try: - saving time (efficiency gains) Or: - #yammerwin
  25. 25. Find an executive ally
  26. 26. Reports
  27. 27. Middle Management — challenge and an opportunity
  28. 28. ―Big problems are rarely solved with big solutions. Instead, they are most often solved by a sequence of small solutions.‖ - Dan & Chip Heath (switch: How to change Things when change is hard)
  29. 29. Recruit champions
  30. 30. Why champions matter
  31. 31. Anatomy of a Yammer champion/ Community manager
  32. 32. Support your champions
  33. 33. Tactics
  34. 34. Your mission: Behaviour change
  35. 35. Get them in through the door (killer content)
  36. 36. Transformative enterprise social experience
  37. 37. The power of a single like
  38. 38. Strengthen new behaviour
  39. 39. Big change? Make it incremental
  40. 40. Curation
  41. 41. New employees as change agents
  42. 42. You are building something bigger…
  43. 43. This is a real job – not a hobby
  44. 44. Tactics recap: • • • • • Pilot teams & champions Killer content Clear guidelines Nudging (community management) Curation (community management)
  45. 45. Senior managers, round 2
  46. 46. So what happened?
  47. 47. New survey: • 73% said internal communication had improved or significantly improved • number of people who used Yammer every day had doubled • Everybody was using Yammer — one way or another
  48. 48. Why does all this matter?
  49. 49. The shift
  50. 50. Networks are more responsive
  51. 51. ―Innovation happens at intersections.‖
  52. 52. The disengagement epidemic
  53. 53. If you want to drive enterprise social: • Find allies (recruit champions) • Start pilot projects (Remember Business value) • Use Community management techniques And finally...
  54. 54. Take the lead
  55. 55. After the session: Go on Yammer (SPC14 Network) and search for SPC266: Post your main concern re Yammer under the PPT presentation
  56. 56. Thank you! Notes and links to resources: www.businessgoessocial.net/spc14 #spc266 @voinonen
  57. 57. Sponsored by

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