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GRUPPO: E-World
Social networks
            Lego ha esteso la
            propria presenza su
            tutti i principali social
            network ottenendo
            una grande base di
            fan/followers e
            iscrizioni.
Build your lego with Lego creator
                           L’utente ha la
                           possibilità di creare
                           lui stesso il suo lego
                           dei sogni.
                           Il programma dà la
                           possibilità di
                           controllare il costo di
                           ogni singolo
                           mattoncino sul
                           mercato e di
                           comprarlo per dar
                           vita alla propria
                           costruzione
                           Le idee più
                           innovative vengono
                           messe in
                           produzione.
E- COMMERCE

              Possibilità per i
              consumatori di
              effettuare i loro
              acquisti
              direttamente
              online sulla
              sezione del sito
              dedicata.
ON-LINE COMMUNITIES
                Re-brick è una
                on-line
                community
                dedicata a
                tutte le novità
                e le notizie più
                interessanti del
                mondo lego,
                postate e
                commentate
                dagli utenti
                stessi.
Presenza su dispositivi Mobile
                    Sono state inoltre
                    create apps per
                    iPhone/iPad/Android
                    in modo tale da
                    rinforzare il brand
                    LEGO, stimolando la
                    fantasia e la creatività
                    degli utenti.
                        APP con realtà
                        aumentata:
                        http://folliacreati
                        va.com/2012/07/
                        23/web-lego-life-
                        of-george-gioca-
                        con-la-realta-
                        aumentata/
Iniziative OFF-LINE




Lego ha voluto realizzare
dei parchi di divertimenti a
tema, dando vita a dei
luoghi di aggregazione
per adulti e bambini, dove
vivere in modo alternativo
il brand e il prodotto.
Film & Games

               Iniziative Lego per quanto riguarda il
               lancio di collezioni e videogames ispirati
               ai film più famosi. Il progetto nasce con
               l’intento di ampliare la gamma prodotti
               per gli affezionati al marchio e per
               attirarne altri provenienti da mondi
               diversi.
Lego Events

              Eventi creati da
              lego per far
              conoscere
              contemporanea
              mente a
              potenziali clienti
              e a clienti
              affezionati tutte
              le novità
              provenienti dal
              brand.

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Building web 2.0 by e world

  • 2.
  • 3. Social networks Lego ha esteso la propria presenza su tutti i principali social network ottenendo una grande base di fan/followers e iscrizioni.
  • 4. Build your lego with Lego creator L’utente ha la possibilità di creare lui stesso il suo lego dei sogni. Il programma dà la possibilità di controllare il costo di ogni singolo mattoncino sul mercato e di comprarlo per dar vita alla propria costruzione Le idee più innovative vengono messe in produzione.
  • 5. E- COMMERCE Possibilità per i consumatori di effettuare i loro acquisti direttamente online sulla sezione del sito dedicata.
  • 6. ON-LINE COMMUNITIES Re-brick è una on-line community dedicata a tutte le novità e le notizie più interessanti del mondo lego, postate e commentate dagli utenti stessi.
  • 7. Presenza su dispositivi Mobile Sono state inoltre create apps per iPhone/iPad/Android in modo tale da rinforzare il brand LEGO, stimolando la fantasia e la creatività degli utenti. APP con realtà aumentata: http://folliacreati va.com/2012/07/ 23/web-lego-life- of-george-gioca- con-la-realta- aumentata/
  • 8. Iniziative OFF-LINE Lego ha voluto realizzare dei parchi di divertimenti a tema, dando vita a dei luoghi di aggregazione per adulti e bambini, dove vivere in modo alternativo il brand e il prodotto.
  • 9. Film & Games Iniziative Lego per quanto riguarda il lancio di collezioni e videogames ispirati ai film più famosi. Il progetto nasce con l’intento di ampliare la gamma prodotti per gli affezionati al marchio e per attirarne altri provenienti da mondi diversi.
  • 10. Lego Events Eventi creati da lego per far conoscere contemporanea mente a potenziali clienti e a clienti affezionati tutte le novità provenienti dal brand.