This document discusses platform product management. It defines a platform as a product that enables the development of other products. It outlines the key stakeholders in platform products as product teams, developers, and end-users. Some challenges discussed are separating the platform from end users, prioritization, and balancing short and long-term investments. Qualities of successful platform PMs include identifying what should be a platform feature, strong communication skills, negotiation abilities, and long-term thinking. Metrics for measuring platform success include availability, reliability, performance, scale, efficiency, and user happiness. Common reasons for platform failure include mispricing, lack of trust, competition, and poor market timing.

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Building Platform Products
by LinkedIn Product Lead

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5. Platform Product Management
Seema Jethani

6. Disclaimer Opinions are my own and do not
represent those of my current or
past employers

7. When we say
platform product
management, what
are we talking
about?
What? A Platform is a product
that makes it easier to develop
other products.
Types?
• Innovation platforms
• Transaction platforms
Solutions PMs vs Platform PMs?

8. Who are the
stakeholders?
• Product teams or businesses
• Developers
• End-Users

9. What are some of
the challenges of
building platform
products?
• Separation from end user
• Effective prioritization
• Balancing short -term and
long-term investments

10. Why does it
matter?
• Economies of Scale
• Rapid value creation
• Consistency of features

11. What are the key
skills needed in the
role?
• Identifying what should be a
platform (feature) vs not
• Effective Communication
• Strong negotiation
• Long term thinking
• Effective prioritization
• Obsess over security and
resilience

12. How do you
measure success?
• Availability, reliability, and
performance
• Scale - The number of use cases
the platform can support
• Efficiency - How quickly these use
cases can be onboarded
• Partner and end users happiness -
How satisfied the users of the
platform

13. The most
successful
platforms

14. Why do platforms
fail?
• Mispricing
• Trust
• Competition
• Market Timing
Source:
HBR.org
The Business of Platforms: Strategy in the Age of Digital
Competition

15. “One of the most
difficult – but highest
leverage – types of
product
management is to
define successful
platforms. ”

16. Thanks!
Seema Jethani
LinkedIn

17. www.productschool.com
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