Main takeaways: -What makes a great developer experience -Best practices for great developer experiences -How to build a Developer centric culture

1. www.productschool.com
Great Developer Experiences Matter by PayPal
Director of Product

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5. Great Developer Experiences Matter
Mudita Tiwari, Developer Experiences, PayPal

6. Mudita Tiwari
S P E A K E R

7. A B O U T M E
Passionate about building empathetic, global and inclusive teams to serve the needs of
diverse customers
Experience leading cross-functional teams globally in partnership with Product,
Engineering, Professional Services, and Sales teams
Entrepreneurial and data-oriented approach to developing and executing roadmaps
Previous experience includes leading Financial Education programs, Fintech inclusion
initiatives in partnership with the World Bank, The Bill & Melinda Gates Foundation, UC
Irvine IMTFI, and global development agencies

8. THEMES
2.
1.
Components of a Great Developer Experience
Developers and Their Needs
4.
3.
Summary
Advocating for Your Developers

9. Developers And Their Needs
“Developers Are Force-Multipliers”
Source: The Developer Coefficient , Software engineering efficiency and its $3 trillion impact on global GDP
Stripe, Sept 2018

10. Developers And Their Needs
“Developers Are Undiscovered Customers”
Source: BuildA Thriving Developer Community, Forrester Research
How Leading Financial Firms Prioritize Developer Engagement by Jacob Morgan and Jost Hoppermann
April 16, 2020
“Developers Hold Key to Connected Business”
“Developers Are A New
Customer Group”
• Connected via APIs
• Represent a digital
ecosystem
• Need building blocks to scale
solutions
“A Successful Ecosystem Is
A Designed Environment”
• Identify developers needs
• Deliver on these needs
• Get continual feedback
“Engage Developers To
Help Them Succeed”
• Collaborate with developers
• Provide robust tooling
• Invest in engagement
programs

11. Developers and Their Needs
Know Your Developers
Developers help implement solutions for companies
across segments – Enterprises, Small, Marketplaces
Small businesses rely on their developers for end-to-
end business solutions
Large businesses have many specialized developer
teams
Marketplaces and e-commerce sites have specialized
technical needs to enable merchants via developers
Developers need tools throughout the development
journey – discovery, integration, post-live
Interviews, Focus Groups
Surveys
Feedback via Social Media, Communities

12. Developers Journey
What is a Developer’s Journey?
Research
• Samples, Demos, Videos
• Evaluate Solutions
• Feedback from other
Developers
• Eligibility & Availability –
Technology, Regional
Availability, Pricing
Integrate, Test, Deploy
• Sign-up
• Technical Documentation
• Implement Solution
• Test Solution in Testing /
Sandbox Environment
• Go-Live
Troubleshoot, Upgrade
• Support – Help, Articles,
FAQs
• Update to New Products
• Upgrade Existing
Products
• Feedback

13. Creating Developer-first experiences to promote engagement, trust, and adoption
Business and technical
solutions are useful for
developers and their
businesses
Functionality
Culmination of an ecosystem to
enable developer’s journey from
discovery to integration to support
Experienc
e Actively empower developers and
continually amplify developer
partnerships
Evangelis
m
Usability
Ease of learning, usability, coding,
extensibility, error handling,
structure, vocabulary of solutions
Create Developer-First Experiences

14. Developers Experiences - Examples
Easy-to-Follow Implementation Guides
Easy access to Search
Breadcrumbs
Multiple Ways to
Navigate
Metadata for Additional
Information
Heading
Sub-Heading
Anchored Navigation
Contextual Feedback

15. Developers Experiences - Examples
Clear Rules of Engagement
Source: BuildA Thriving Developer Community, Forrester Research
How Leading Financial Firms Prioritize Developer Engagement by Jacob Morgan and Jost Hoppermann
April 16, 2020

16. Enabling Developers via Developer Ecosystem
Provide a portal where developers
can find technical implementation
guides to implement your products
Developer Portal & Documentation
Enable peer-to-peer support in communities
preferred by developers – example
Stackoverflow, Github etc
Community Sites
Enable self-service by offering robust tools
to test product implementations and get
real-time feedback via dashboards
Developer Tools & Dashboards
Enable testing environments so
developers can test their
implementation
Testing Environments
Ensure developers can successfully launch and
seek support during go-live process
Go-Live Support
Showing up for Developers via social
media sites for product
announcements, releases and offering
engagement
Social Media
Provide capabilities to contribute back to API,
SDK development, roadmap development
through open-source programs
Open-Source Frameworks
Bringing together external and
internal Developers through
Marketing and Content calendars
Help Developers Grow Their Business

17. Key Takeaways
Developers Are Key to Scaling Product Adoption
Great Developer
Experiences are a
Competitive Advantage
• New business model
• Technical brand positioning
• Critical to scale business
solutions
Rules of Engagement
should be Clear &
Empowering
• Strong technological bedrock
• Seamless experiences,
especially testing to
production
• Developer must know what to
expect from the experience
Self-Service is Key, but
Support Should be
Accessible
• Enable heuristics
• Invest in tools, testing, self-
service capabilities
• Make hands-on-support easy
to find

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