The document discusses strategies for link building after Google's Penguin algorithm update. It explains that traditional link building methods like link exchanges and directories are now risky and could result in penalties. The "perfect link" is now more natural, sometimes pointing to money pages and using money keywords, from related sites. It recommends analyzing competitors to understand natural link profiles over time and across pages. The key is building links the same way as others in your industry through natural anchor texts and a campaign that develops links gradually over time.
Jon Payne gives a presentation on digital marketing and search engine optimization. He discusses how Google determines relevance and ranks websites, including factors like internal and external links, accessible content, and search terms in titles, descriptions and copy. Payne emphasizes creating high-quality, relevant content to attract natural links and mentions. He also stresses the importance of local listings, mobile optimization and a presence on Google+. The key takeaways are to research search terms, insert them naturally on pages, use 301 redirects, sign up for Google tools, and create great content to drive organic search and branding.
Getting to the top of Google in 2012 requires focusing on quality content, relevant keywords, and building trustworthy links. The presentation emphasizes optimizing pages for search terms, using 301 redirects, submitting sitemaps, analyzing user behavior with analytics, and creating engaging content to attract links and shares on social media. Real brands are local, mobile, reviewable and behave like trusted sources rather than thin affiliates seeking quick revenue.
You've created your blog, and you're ready to share what you know with the world...now what? You need your blog to get found. Here's what you need to know about search engines and what you can do to make sure that your blog gets the traffic it deserves.
Visit www.searchenginepeople.com to learn even more.
This document provides an overview of a 5-sheet worksheet for analyzing and choosing highly linkable content to create and distribute. Sheet 1 introduces the process. Sheet 2 is for storing existing highly linked content titles, URLs, and inbound link counts. Sheet 3 holds promising hostnames for analysis. Sheet 4 stores URLs that link to resources in Sheet 2. Sheet 5 holds results from a tool that identifies frequently occurring hostnames and URLs most likely to provide links.
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
The document discusses strategies for building an effective social media presence to improve search engine rankings, including:
1) Cultivating links from trusted, relevant websites as this passes more search engine authority;
2) Developing a diverse but relevant set of linking websites rather than relying on reciprocal or questionable links;
3) Ensuring social media profiles and content are authentic and pass authority from influential followers and shares.
It stresses the importance of having in-depth discussions within a team to define social media goals, target audiences, brand voice, and management approach.
This document provides an overview of search engine optimization (SEO) techniques. It introduces the presenter, Tim Huegdon, and his qualifications. It then covers how search engines work, the importance of keywords, link building, URI design, page construction, and other technical aspects of SEO. The document emphasizes that SEO requires ongoing effort, as search engine algorithms and best practices regularly evolve.
Jon Payne gives a presentation on digital marketing and search engine optimization. He discusses how Google determines relevance and ranks websites, including factors like internal and external links, accessible content, and search terms in titles, descriptions and copy. Payne emphasizes creating high-quality, relevant content to attract natural links and mentions. He also stresses the importance of local listings, mobile optimization and a presence on Google+. The key takeaways are to research search terms, insert them naturally on pages, use 301 redirects, sign up for Google tools, and create great content to drive organic search and branding.
Getting to the top of Google in 2012 requires focusing on quality content, relevant keywords, and building trustworthy links. The presentation emphasizes optimizing pages for search terms, using 301 redirects, submitting sitemaps, analyzing user behavior with analytics, and creating engaging content to attract links and shares on social media. Real brands are local, mobile, reviewable and behave like trusted sources rather than thin affiliates seeking quick revenue.
You've created your blog, and you're ready to share what you know with the world...now what? You need your blog to get found. Here's what you need to know about search engines and what you can do to make sure that your blog gets the traffic it deserves.
Visit www.searchenginepeople.com to learn even more.
This document provides an overview of a 5-sheet worksheet for analyzing and choosing highly linkable content to create and distribute. Sheet 1 introduces the process. Sheet 2 is for storing existing highly linked content titles, URLs, and inbound link counts. Sheet 3 holds promising hostnames for analysis. Sheet 4 stores URLs that link to resources in Sheet 2. Sheet 5 holds results from a tool that identifies frequently occurring hostnames and URLs most likely to provide links.
Now that you understand the importance of search engine optimization and are implementing a strategy of your own, are you falling into some of the common pitfalls of SEO? This webinar will identify 6 common SEO mistakes including aspects of keyword strategy, on-page SEO elements, and content optimization - and how to remedy them.
Optify’s AI-powered
Marketing Automation:
comprehensive SEO strategy and
chatbot helps marketers engage
automate lead nurturing and
execute tactical SEO campaigns
with website visitors in real-time
sales handoffs to drive pipeline
to drive organic traffic.
to answer questions and qualify
and revenue.
leads.
Social Marketing: manage social
Analytics: track marketing ROI
media profiles, publish engaging
and optimize campaigns based on
content, and analyze social
key performance metrics.
engagement.
To learn more about how Optify can help fuel your company’s growth through inbound
The document discusses strategies for building an effective social media presence to improve search engine rankings, including:
1) Cultivating links from trusted, relevant websites as this passes more search engine authority;
2) Developing a diverse but relevant set of linking websites rather than relying on reciprocal or questionable links;
3) Ensuring social media profiles and content are authentic and pass authority from influential followers and shares.
It stresses the importance of having in-depth discussions within a team to define social media goals, target audiences, brand voice, and management approach.
This document provides an overview of search engine optimization (SEO) techniques. It introduces the presenter, Tim Huegdon, and his qualifications. It then covers how search engines work, the importance of keywords, link building, URI design, page construction, and other technical aspects of SEO. The document emphasizes that SEO requires ongoing effort, as search engine algorithms and best practices regularly evolve.
LinkResearchTools Kurucusu Christoph Cemper Sunumu - SEOzone 2014Dogan Akdag
Cemper, sektöre SEO ve backlink inşaa elemanı olarak 2003 yılında başladı; ve 2006'dan beridir kendi kullanımı için SEO yazılımları geliştirdi. 2009 yılında Dünya genelinde en yaygın olarak kullanılan backlink araçlarından biri olan Link Research Tools'u SaaS modeli ile hayata geçirdi.
SEOzone 2014 sunumunun çok benzerine buradan ulaşabilirsiniz.
Christoph Cemper - Advanced Link Audit & Google UpdatesWebrazzi
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Advanced search engine optimization stratgies to improve your search engine rankings and drive well qualified traffic to your website. Presented by John Thyfault, VP of Search Engine and Social Media Marketing, Beasley Direct Marketing
Search engine optimization (SEO) is important for websites to get traffic from search engines. It is more cost effective than advertising. To rank highly in search engines, sites need relevant, high quality content and optimized pages that search engine bots can easily access and understand. Key factors for ranking include having important keywords in pages and links from other reputable sites. Both white hat techniques like optimized content and black hat spammy tactics can affect rankings, but only white hat SEO is sustainable. Common problems to avoid include non-crawlable or duplicate content. SEO requires understanding user search behavior, technical website issues, and producing helpful content.
Wright Frazier is a web team lead who provides communications consulting, web design, technical training, site architecture, statistical and traffic analysis, and guest lecturing. He discusses the basics of search engine optimization (SEO), including the importance of having relevant, well-written content and using titles, meta tags, images/videos, internal and external links properly. Following an SEO strategy that involves analyzing your site/competition, setting benchmarks, implementing techniques, monitoring progress, and continually improving is key to success. Purdue Ag & Extension sites that have implemented SEO best practices have seen increases in visitors, page views, return visitors, and time on site.
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2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
The document provides an SEO checklist with 14 items for websites to optimize their search engine optimization. The checklist includes tasks like installing analytics, checking for broken links, optimizing titles, descriptions and images, adding relevant on-page keywords, claiming local listings, researching target keywords, and developing a content publication schedule. Completing the various optimization tasks in the checklist can help websites rank higher in search results and drive more traffic to their sites.
The document provides an SEO checklist with 14 items for websites to optimize their search engine optimization. The checklist includes tasks like installing analytics, checking for broken links, optimizing titles, descriptions and images, adding relevant on-page keywords, claiming local listings, researching target keywords, and developing a content publication schedule. Completing the various optimization tasks in the checklist can help websites rank higher in search results and drive more traffic to their sites.
Christoph's presentation from the BudapestAffiliateConference in Budapest on Sept 11 2009 - Christoph C Cemper has been building links since 2003 and is a well respected guru in the SEO industry, especially when it comes to getting real juicy links on trusted domains. Link Building techniques have evolved over the years and it gets hard to diagnose a good link at all. In this session Christoph gives you an overview of his tactics, techniques and (private) tools he uses. Learn how to find the best pages, diagnose its health and what co-citation is about.
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Search engine optimization (SEO) involves designing web pages to maximize the chance they appear at the top of search engine results for selected keywords. It is an iterative process that requires understanding how search engines work and using both technical and content-based methods to improve rankings. Key factors for SEO success include optimizing a site for crawlability, focusing on relevant and popular keywords, building internal and external links, and creating high-quality, keyword-rich content. Proper SEO implementation requires ongoing measurement and adjustment to a dynamic search engine environment.
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10 Things Web Designers tend to forget when doing SEOTimon Hartung
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2) Schema.org and rel=author annotations can increase click-through rates on search engine results pages by providing rich snippets for structured data and attributing content to authors.
3) International IP redirects that send all traffic to country-specific sites can hurt SEO by preventing search engines from accessing global site content. Redirects should target homepages only and notifications provided for users redirected away from their expected language or country content.
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Building links in a penguin ridden world - BizUp
1. Building
Links
in
a
Penguin-‐Ridden
World
How to recover, survive and prosper after
Google's latest link Armageddon
2. Nice
to
meet
you
MaTeo
Monari
●
7
years
in
SEO
&
Link
Building
(4
in
iGaming)
●
Former
Head
of
SEO
for
Populis
(Excite,
Blogosfere,
Mokono)
COO
of
BizUp:
●
Search,
Social
and
Mobile
MarkeMng
●
5
Languages
in-‐house
(IT,
FR,
ES,
DE,
EN)
● Experience
in
compeMMve
segments
(Gambling,
Finance...)
for & .2
3. What
we’ll
see
1) Why
links?
2) The
“Perfect
Link”
3) TradiMonal
link-‐building
methods
4) Google
Penguin
5) The
“Perfect
Link”
–
Revised
6) Penguin-‐proof
“natural”
link-‐building
for & .3
4. Why
links?
Content
is
king?
No,
content
is
the
pilot
•
On-‐site
SEO
(code,
structure)
is
the
base,
you
car.
•
Content
is
necessary
to
drive
it,
it’s
the
pilot.
•
Links
are
your
gasoline
(1
link
=
1
vote,
but
not
all
votes
have
the
same
value...)
→
The
harder
the
race,
the
more/beTer
gasoline
you
need
for & .4
5. The
Perfect
Link
(?)
l
Towards
your
“money
pages”
l
With
your
“money
keyword”
in
the
anchor
text
l
From
a
site
about
your
“money keyword”
l
On
a
page
about
your
“money keyword”
l
As
many
as
possible
for & .5
7. But
Google
knows
many
things...
l
IP
address
of
each
site
l
Whois
informaHon
of
each
site
l
Email
addresses
in
each
site
l
Template
&
CMS
of
each
site
l
Links
(in
+
out)
of
each
site
l
Adsense
codes
of
each
site
l
AnalyMcs
codes
of
each
site
l
WMT
account
of
each
site
...
+
Historical
data
for & .7
8. ...so
what
if
things
went
wrong?
If
Google
idenHfied
“dodgy”
links,
it
could:
• Ignore
them
(=
not
count
them)
• Temporarily
penalize
a
site
or
secMon
(once
a
certain
limit
was
reached)
à Clean-‐up
of
most
risky
links
à AutomaHc
de-‐penalizaHon
à Manual
re-‐inclusion
requests
.8
for &
10. ...from
April
24th
we
hate
penguins
too
Full
updates’
history:
http://www.seomoz.org/google-algorithm-change
for & .10
11. Official
definiMon
”
[...]
an
important
algorithm
change
targeted
at
webspam.
The
change
will
decrease
rankings
for
sites
that
we
believe
are
violaHng
Google’s
exisHng
quality
guidelines.
[...]
Sites
affected
by
this
change
might
not
be
easily
recognizable
as
spamming"
( http://googlewebmastercentral.blogspot.it/2012/04/another-step-to-reward-high-quality.html )
for & .11
12. What
it
meant
Google started to give NEGATIVE VALUE to some links matching a
general on/off-site “over-optimization”: a site or section can be
gradually, permanently devalued. Penguin is NOT a penalization.
1 vote
or
1
1 link = no vote
or
a negative vote
for & .12
13. So...
à Increased risks associated with old methods:
• No to link exchanges
• No to link pyramids and weels
• No to aggressive content syndication
• No to aggressive directory submission
• No to mass link-buys
for & .13
14. ...and
what
if
you
have
been
“hit”?
à NO quick recovery: Google will have to
gradually re-evaluate your profile while you...
• Remove links from link networks
• Remove links with aggressive anchor texts
• Remove links from dodgy placements
• Remove links from obviously unrelated sites
• Gradually acquire “perfect” links...
for &
.14
15. The
Perfect
Link
(?)
l
Just
someMmes
towards
your
“money
pages”
l
Just
someMmes
with
your
“money
keyword”
in
the
anchor
text
l
Just sometimes from
a
site
about
your
“money keyword”
l
Just sometimes on
a
page
about
your
“money keyword”
“NATURAL”
for & .15
17. Natural
=
Similar
to
others
1) Who is your real competitor?
Black / White hat SEO?
Target?
Budget?
2) In-depth analysis:
Links’ distribution across pages
Anchor text distribution
Link development over time
Site-wide links vs. links to specific pages
IPs / networks
Link-building methods used
for & .17
18. Examples
of
“natural”
link
distribuMon:
Across
pages
1200
1000
800
600
400
200
0
1 2 3 4 5 6 7 8 9 101112131415161718192021222324252627282930313233343536373839404142434445464748495051525354555657585960616263
for & .18
21. But
how
should
one
get
links
now?
1)
“Natural”
link
building
campaign
2)
“Natural”
anchor
texts
for & .21
22. “Natural”
link-‐building
campaign
1
:
Guest
PosMng
/
Bloggers’
outreach
Use
just
as
many
links
as
in
other
posts.
l
l
Do
not
link
only
your
site.
l
Spread
links
in
the
text.
l
Link
from
on-‐topic
posts.
l
Use
REAL
blogs,
of
REAL
people
l
NO
“site
reviews”
full
of
links
l
NO
“blog
networks”
of
“support
sites”
links
l
NO
link-‐stuffing
at
end
of
arHcles
l
NO
off-‐topic
sites/arHcles
for & .22
24. “Natural”
link-‐building
campaign
3
:
On-‐topic
embeddable
widgets
Slots mini-game
Poker questions
Odds calculator
Embed code = you decide link attributes
for & (Source: http://www.widgetbox.com ) .24
25. “Natural”
link-‐building
campaign
4
:
Engaging
content
creaMon
+
PR
a.k.a. “Link baits”: design, production, distribution/PR
Tools In-depth
industry research
Infographics
for & .25
26. “Natural”
anchor
text
• Aggressive anchor text: [...] online casino, [...] casino
• Anchor text variations: [...] on-line casinos, [...] on line casino
site
• Longer anchor texts: [...] this new site about online casinos
• Natural anchor texts:
• [...] this page of bizupmedia.com about online casinos
• [...] these blackjack games on bizupmedia.com
• [...] some online casinos like this or that
for & .26
27. To
recap
1) Links
are
sHll
a
key
SEO
element
2) The
concept
of
“Perfect
Link”
has
evolved
3) Google
Penguin
made
links
potenMally
“negaMve”
4) Old
link-‐building
methods
are
now
more
risky
5) Penguin-‐proof
link-‐building
is
sMll
possible
for & .27
28. Thank
You!
MaTeo
Monari
COO
of
BizUp
srl
hTp://www.bizupmedia.com/en/
m.monari@bizupmedia.com matteomonari
twitter.com/matteo_monari ujigeng
for & .28