The document discusses the importance of personalization in improving conversion rates, highlighting that modern consumers spend significant time researching products online and are influenced by online sentiment. It presents various case studies demonstrating the effectiveness of personalized marketing strategies, noting a notable increase in revenue and conversion rates when tailored to user behavior and preferences. Additionally, it provides insights on digital marketing channels and tools like Google Analytics to optimize ecommerce performance.

1. Will that be all
Mrs. Lambert?
How are the
kids Mr. Chan?

2. Improve Conversion Rates
Through Personalizing

3. • Consumers Today
• Identification
• Personalization
• Channels to Invest
• Monitoring for Success

4. Yesteryear's Sales Funnel

5. The New
Empowered
Consumer Journey

6. of customers spend at least
50% of total shopping time
researching products online
of customers abandoned an
in-store purchase due to
negative online sentiment
of customers are willing
to try a new brand to get
better customer service

8. Blog Reader?
Loyalty Grade?
Fan or Follower?
Family Size?
Basket Size?
Mobile User?
Favourite Payment?
Interests?
Language?

9. General Traffic
Traffic from Twitter
Repeat Visitors
Topic Persona
Existing Customer
Personalized CTAs resulted in a 42% higher conversion rate than generic CTAs
Source - Hubspot.com

10. OffGamers Example
Simple Personalization to Make Users Feel at Home
Based on
User’s
Country
Easier for
User to Buy
Based on
Previous
Session
Activities
Payment
Options
Based on
User’s Country

11. Case Study
3x Increase in Revenue from the Pinterest Channel

12. Case Study
Soft Selling vs Hard Selling Approach

13. Case Study
Based on Referring Ad Campaign or Keyword Searched

14. Source - Americommerce.com

15. A whopping 70% of website traffic coming from Google
(paid & organic) while Facebook is seen as Google’s
biggest advertising competitor.
Source - WolfgangDigital.com

16. Google organic and Direct Traffic marginally increase their
share when compared to the traffic figure while Google
CPC has a minor fall in share. Organic traffic from Bing and
Yahoo leapfrog Facebook in terms of revenue generated.
Source - WolfgangDigital.com

17. Digital Marketing Channels Ratings

18. Google Analytics Custom Dashboard
Perfect Dashboard
for Ecommerce
Useful Visitors
Information Social Media
Dashboard
SEO
Dashboard
Content
Dashboard
PPC
Dashboard

19. Google Analytics Custom Reports
Business Hours
Report
Keyword
Analysis
Referring Sites
Report
SEO
Report
Social Sharing
Report
Campaigns
Conversions

22. Feel free to connect with me at:
daryl.lau@my.offgamers.com
linkedin.com/in/daryllau
www.offgamers.com