Learn more about our latest innovation: Behavioral Track & Trigger featuring Browse Abandonment Campaigns. This slideshare includes best practices, tips, tricks, step by step instructions for setting up your campaigns, and top 10 subject lines to get you started.

1. Behavioral Track & Trigger
featuring Browse Abandonment | Sept 2

2. Know Grow Keep
Predictive, Behavioral, & Retention Marketing

3. CONNECT ANALYZE
SEGMENT PREDICT
Know
Predictive, Behavioral, & Retention Marketing

4. CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
Predictive, Behavioral, & Retention Marketing

5. CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Predictive, Behavioral, & Retention Marketing

6. CONNECT ANALYZE
SEGMENT PREDICT
Know
REPLENISH
TRACK
Grow
RETAIN
RECOVER
Keep
Predictive, Behavioral, & Retention Marketing

7. Behavioral Track & Trigger
featuring
Browse Abandonment Campaigns

8. Anonymous user visits SummerCamp.com
How it Works

9. Anonymous user visits SummerCamp.com
Looks at day camping
backpacks
How it Works

10. Anonymous user visits SummerCamp.com
Looks at day camping
backpacks
Assigned a customer
ID
How it Works

11. Same anonymous user visits SummerCamp.com
Looks at backpacking
backpacks
Looks at day camping
backpacks
Assigned a customer
ID
How it Works

12. Same anonymous user visits SummerCamp.com
Looks at backpacking
backpacks
Added to profile
Looks at day camping
backpacks
Assigned a customer
ID
How it Works

13. Same anonymous user visits SummerCamp.com
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
How it Works

14. Same anonymous user visits SummerCamp.com
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
Added to profile
How it Works

15. Same anonymous user visits SummerCamp.com
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
Added to profile
Looks at backpacks
again & signs up for
the newsletter
How it Works

16. Paul has been visiting SummerCamp.com
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
Added to profile
Looks at backpacks
again & signs up for
the newsletter
Email added to profile
How it Works

17. How it Works
Paul has been visiting SummerCamp.com
Looks at backpacks
again & signs up for
the newsletter
Email added to profile
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
Added to profile
Welcome Series 1 Welcome Series 2
Welcome Series 3

18. How it Works
Paul has been visiting SummerCamp.com
Looks at backpacks
again & signs up for
the newsletter
Email added to profile
Looks at day camping
backpacks
Assigned a customer
ID
Looks at backpacking
backpacks
Added to profile
Looks at sleeping bags
& hiking boots
Added to profile
Welcome Series 1 Welcome Series 2
Welcome Series 3
Browse Abandonment

19. Browse Abandonment Email
Subject line: Thanks for Stopping By

20. Replenishment Email
Subject line: Thanks for Stopping By
ü Dynamically pulls in category that Paul has looked at

21. Browse Abandonment Email
Subject line: Thanks for Stopping By
ü Dynamically pulls in category that Paul has looked at
ü Dynamically pulls in related categories

22. Paul has also been
shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails
based on the product a visitor viewed

23. Paul has also been
shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails
based on the product a visitor viewed
ü Dynamically pulls in images of recently viewed products

24. Paul has also been
shopping for sunglasses….
HipsterClothingCo.com sends browse abandonment emails
based on the product a visitor viewed
ü Dynamically pulls in images of recently viewed products
ü Dynamically pulls in recommended products

25. By The Numbers
When compared to regular promotional emails….

26. By The Numbers
6x Rise in revenue
per email
https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf
When compared to regular promotional emails….

27. By The Numbers
6x Rise in revenue
per email 4x Lift in
Conversion rates
https://www.experian.com/assets/marketing-services/reports/ccm-bestpractices-remarketing.pdf
When compared to regular promotional emails….

28. Creating Your Browse Abandonment
Campaigns

43. Benefits & Features

44. Behavioral Track & Trigger

45. ü Turn page views into revenue
Behavioral Track & Trigger

46. ü Turn page views into revenue
ü Optimize engagement
Behavioral Track & Trigger

47. ü Turn page views into revenue
ü Optimize engagement
ü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger

48. ü Turn page views into revenue
ü Optimize engagement
ü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows
viewed categories and
recommendations

49. ü Turn page views into revenue
ü Optimize engagement
ü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows
viewed categories and
recommendations
Safe, secure, and quick installation
of javascript that doesn’t slow down
your website

50. ü Turn page views into revenue
ü Optimize engagement
ü Augment customer profiles & track unknown visitors
Behavioral Track & Trigger
Dynamic email template that shows
viewed categories and
recommendations
Safe, secure, and quick installation
of javascript that doesn’t slow down
your website
Capture visitor (known & unknown)
data and add it to their profile,
automatically.

51. Integrates with….

52. Questions?

53. 1. Products recommended just for you
2. Thanks for stopping by – hand picked items just for you
3. Not quite ready to order? Here are some other products we think you’ll
like
4. We know you’re busy…so we’ve saved the items you viewed
5. We’ve handpicked these items for you
6. Based on your interests, we think you’d like [product name]
7. You have incredible taste! Here’s some other products we think you’ll
love
8. Your products miss you – 5% off the items you viewed
9. We’ve got you covered – products we think you’ll like
10. Great minds think alike – here are some more products that will knock
your socks off
Top 10 Subject Lines

54. Example Gallery

55. Example Gallery

56. Example Gallery

57. Example Gallery

58. Resources
1. Request a demo at www.WindsorCircle.com/Track
2. Holiday Webinar – September 17th
• Register at www.WindsorCircle.com/Holidays