SlideShare a Scribd company logo
Building Business Case for a
Cloud Service
Amit Sarkar
Product Camp, 2016
Building Blocks of a Business Case
Market Opportunity and
Target Customers
Value Proposition
Development Plan Go-To Market Strategy
Financial Analysis
4 Steps Process
• Service Description
• Draft Deployment
Architecture
• Environments
Service Design
• Service Cost
• Royalty Cost
• Other Costs
Cost Model
• Pricing
• Sales Forecast
• Pricing Sensitivity
Analysis
Revenue Model
• Expenses
• Multi Year ROI
• Margin Analysis
Biz Case
Service Design
Service
Description
Preliminary
Design
Deployment
Architecture
Environment
Sizing
Define the Product/Service including, features, availability, service
metric, usage limitations, 3rd party components, hosting, migration etc.
Components, interactions, dependencies, backup, runtime management
and patching requirements, regulatory requirements, customer lifecycle
HA architecture and DR plan, scale plan, networking requirements
Types of environments, infrastructure sizing, capacity planning
Cost Model
Service
Cost*
• Hosting cost - VMs, networking, bandwidth, common services
• Royalty and certification cost
• CAPEX Vs Opex
Royalty
Cost
Support
Cost
• One time, Recurring
• Revenue Sharing
• Internal or external
• Support Category– call center, tiers
Other Cost • Certifications
• Other services – email/notification, shared cost, shipping etc.
* Note: Sales, Marketing, R&D, General Admin etc. are expenses
Revenue Model
Pricing
Top Down/Side by Side
• Customer TCO Based
Bottom Up
• Service Cost Based
Competitive
• Primary Competitor Pricing Based
Forecast
Best Case
• Optimistic view with additional Sales/Marketing
Likely Case
• Practical projection with no planned Sales investment
Worst Case
• Conservative view
Business Case KPIs
• 5 Year NPV (Discount rate: 20%): $M
• 5 Year Gross Margin* (avg): XY%
• 5 Year Cumulative Revenue: $M
• Year-5 Market Share: X%
• Break Even Point: X Year
• Avg growth Rate: X%
• Avg service cost of customer
•Standard Customer: $K
•Premium Customer: $K
• Initial Capital Investment: $M
* Consider expenses to determine Operating Margin
Thank You

More Related Content

What's hot

IT Transformation with AWS
IT Transformation with AWSIT Transformation with AWS
IT Transformation with AWS
Amazon Web Services
 
AWS Techical Due Diligence to post transaction execution for M&A
AWS Techical Due Diligence to post transaction execution for M&A AWS Techical Due Diligence to post transaction execution for M&A
AWS Techical Due Diligence to post transaction execution for M&A
Tom Laszewski
 
Migrating thousands of workloads to AWS at enterprise scale
Migrating thousands of workloads to AWS at enterprise scaleMigrating thousands of workloads to AWS at enterprise scale
Migrating thousands of workloads to AWS at enterprise scale
Tom Laszewski
 
Building a Solid Business Case for Cloud Migration
Building a Solid Business Case for Cloud MigrationBuilding a Solid Business Case for Cloud Migration
Building a Solid Business Case for Cloud Migration
Amazon Web Services
 
Perform a Cloud Readiness Assessment for Your Own Company
Perform a Cloud Readiness Assessment for Your Own CompanyPerform a Cloud Readiness Assessment for Your Own Company
Perform a Cloud Readiness Assessment for Your Own Company
Amazon Web Services
 
(ISM305) Framework: Create Cloud Strategy & Accelerate Results
(ISM305) Framework: Create Cloud Strategy & Accelerate Results(ISM305) Framework: Create Cloud Strategy & Accelerate Results
(ISM305) Framework: Create Cloud Strategy & Accelerate Results
Amazon Web Services
 
Cloud Enablement Engine Role Definition and Mapping
Cloud Enablement Engine Role Definition and MappingCloud Enablement Engine Role Definition and Mapping
Cloud Enablement Engine Role Definition and Mapping
Tom Laszewski
 
Transforming Your IT with AWS
Transforming Your IT with AWSTransforming Your IT with AWS
Transforming Your IT with AWS
Amazon Web Services
 
Binbird Enterprise Architecture
Binbird Enterprise ArchitectureBinbird Enterprise Architecture
Binbird Enterprise Architecture
Padam Sahi
 
Building the business case for AWS
Building the business case for AWSBuilding the business case for AWS
Building the business case for AWS
Amazon Web Services
 
Post transaction cloud value creation
Post transaction cloud value creation Post transaction cloud value creation
Post transaction cloud value creation
Tom Laszewski
 
Cloud economics webinar 230317
Cloud economics webinar 230317Cloud economics webinar 230317
Cloud economics webinar 230317
Krishnan K ☁
 
Cloud Economics: The Financial Case for Cloud Migration
Cloud Economics: The Financial Case for Cloud MigrationCloud Economics: The Financial Case for Cloud Migration
Cloud Economics: The Financial Case for Cloud Migration
Amazon Web Services
 
Application Migrations at Scale
Application Migrations at ScaleApplication Migrations at Scale
Application Migrations at Scale
Amazon Web Services
 
AWS Technical Due Diligence Workshop Session One
AWS Technical Due Diligence Workshop Session OneAWS Technical Due Diligence Workshop Session One
AWS Technical Due Diligence Workshop Session One
Tom Laszewski
 
AWS Business Essentials Day
AWS Business Essentials DayAWS Business Essentials Day
AWS Business Essentials Day
Amazon Web Services
 
Business impact of cloud computing
Business impact of cloud computingBusiness impact of cloud computing
Business impact of cloud computing
Open Stack
 
Getting started on your AWS migration journey
Getting started on your AWS migration journeyGetting started on your AWS migration journey
Getting started on your AWS migration journey
Amazon Web Services
 
Building Your Cloud Strategy
Building Your Cloud StrategyBuilding Your Cloud Strategy
Building Your Cloud Strategy
Amazon Web Services
 
AWS Technical Due Diligence Executive Overview
AWS Technical Due Diligence Executive Overview AWS Technical Due Diligence Executive Overview
AWS Technical Due Diligence Executive Overview
Tom Laszewski
 

What's hot (20)

IT Transformation with AWS
IT Transformation with AWSIT Transformation with AWS
IT Transformation with AWS
 
AWS Techical Due Diligence to post transaction execution for M&A
AWS Techical Due Diligence to post transaction execution for M&A AWS Techical Due Diligence to post transaction execution for M&A
AWS Techical Due Diligence to post transaction execution for M&A
 
Migrating thousands of workloads to AWS at enterprise scale
Migrating thousands of workloads to AWS at enterprise scaleMigrating thousands of workloads to AWS at enterprise scale
Migrating thousands of workloads to AWS at enterprise scale
 
Building a Solid Business Case for Cloud Migration
Building a Solid Business Case for Cloud MigrationBuilding a Solid Business Case for Cloud Migration
Building a Solid Business Case for Cloud Migration
 
Perform a Cloud Readiness Assessment for Your Own Company
Perform a Cloud Readiness Assessment for Your Own CompanyPerform a Cloud Readiness Assessment for Your Own Company
Perform a Cloud Readiness Assessment for Your Own Company
 
(ISM305) Framework: Create Cloud Strategy & Accelerate Results
(ISM305) Framework: Create Cloud Strategy & Accelerate Results(ISM305) Framework: Create Cloud Strategy & Accelerate Results
(ISM305) Framework: Create Cloud Strategy & Accelerate Results
 
Cloud Enablement Engine Role Definition and Mapping
Cloud Enablement Engine Role Definition and MappingCloud Enablement Engine Role Definition and Mapping
Cloud Enablement Engine Role Definition and Mapping
 
Transforming Your IT with AWS
Transforming Your IT with AWSTransforming Your IT with AWS
Transforming Your IT with AWS
 
Binbird Enterprise Architecture
Binbird Enterprise ArchitectureBinbird Enterprise Architecture
Binbird Enterprise Architecture
 
Building the business case for AWS
Building the business case for AWSBuilding the business case for AWS
Building the business case for AWS
 
Post transaction cloud value creation
Post transaction cloud value creation Post transaction cloud value creation
Post transaction cloud value creation
 
Cloud economics webinar 230317
Cloud economics webinar 230317Cloud economics webinar 230317
Cloud economics webinar 230317
 
Cloud Economics: The Financial Case for Cloud Migration
Cloud Economics: The Financial Case for Cloud MigrationCloud Economics: The Financial Case for Cloud Migration
Cloud Economics: The Financial Case for Cloud Migration
 
Application Migrations at Scale
Application Migrations at ScaleApplication Migrations at Scale
Application Migrations at Scale
 
AWS Technical Due Diligence Workshop Session One
AWS Technical Due Diligence Workshop Session OneAWS Technical Due Diligence Workshop Session One
AWS Technical Due Diligence Workshop Session One
 
AWS Business Essentials Day
AWS Business Essentials DayAWS Business Essentials Day
AWS Business Essentials Day
 
Business impact of cloud computing
Business impact of cloud computingBusiness impact of cloud computing
Business impact of cloud computing
 
Getting started on your AWS migration journey
Getting started on your AWS migration journeyGetting started on your AWS migration journey
Getting started on your AWS migration journey
 
Building Your Cloud Strategy
Building Your Cloud StrategyBuilding Your Cloud Strategy
Building Your Cloud Strategy
 
AWS Technical Due Diligence Executive Overview
AWS Technical Due Diligence Executive Overview AWS Technical Due Diligence Executive Overview
AWS Technical Due Diligence Executive Overview
 

Viewers also liked

Case study: Building a business case for cloud, migration in practice and spr...
Case study: Building a business case for cloud, migration in practice and spr...Case study: Building a business case for cloud, migration in practice and spr...
Case study: Building a business case for cloud, migration in practice and spr...
Eduserv
 
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
Netex Learning
 
Project Management: Business Case
Project Management: Business CaseProject Management: Business Case
Project Management: Business Case
Yerbol Buranbay
 
Constructing the Case for Cloud
Constructing the Case for CloudConstructing the Case for Cloud
Constructing the Case for Cloud
Justin Pirie
 
Project Business Case
Project Business CaseProject Business Case
Project Business Case
Nader Jarmooz
 
REST-Enabling Enterprise Data in the Mobile Era
REST-Enabling Enterprise Data in the Mobile Era  REST-Enabling Enterprise Data in the Mobile Era
REST-Enabling Enterprise Data in the Mobile Era
DreamFactory
 
The Digital Enterprise
The Digital EnterpriseThe Digital Enterprise
The Digital Enterprise
Booz Allen Hamilton
 
Leveraging Capabilities to become a Learning Organisation
Leveraging Capabilities to become a Learning OrganisationLeveraging Capabilities to become a Learning Organisation
Leveraging Capabilities to become a Learning Organisation
JNTU
 
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
Everest Group
 
Why You Should Move to the Cloud
Why You Should Move to the CloudWhy You Should Move to the Cloud
Why You Should Move to the Cloud
Eric (Sonny) Wilson, BSc.
 
Developing a Business Case for Cloud
Developing a Business Case for CloudDeveloping a Business Case for Cloud
Developing a Business Case for Cloud
Booz Allen Hamilton
 
PMP Lecture 4: Project Integration Management
PMP Lecture 4: Project Integration ManagementPMP Lecture 4: Project Integration Management
PMP Lecture 4: Project Integration Management
Mohamed Loey
 
Software Project Management: Business Case
Software Project Management: Business CaseSoftware Project Management: Business Case
Software Project Management: Business Case
Minhas Kamal
 
IoT M2M case study analysis
IoT M2M case study analysisIoT M2M case study analysis
IoT M2M case study analysis
Spiros Louvros
 
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
Fred Isbell
 
Creating a mobile enterprise application business case.
Creating a mobile enterprise application business case.Creating a mobile enterprise application business case.
Creating a mobile enterprise application business case.
DMI
 
Case study: M2M Telematics Solution - Happiest Minds
Case study: M2M Telematics Solution - Happiest MindsCase study: M2M Telematics Solution - Happiest Minds
Case study: M2M Telematics Solution - Happiest Minds
Happiest Minds Technologies
 
Building a learning organization
Building a learning organizationBuilding a learning organization
Building a learning organization
Kinnar Majithia
 
A business organisation -TATA GROUP- pdf
A business organisation -TATA GROUP- pdfA business organisation -TATA GROUP- pdf
A business organisation -TATA GROUP- pdf
simplyidontcare
 
Project Management Case Studies by Terry Hall
Project Management Case Studies by Terry HallProject Management Case Studies by Terry Hall
Project Management Case Studies by Terry Hall
Terry Hall, PMP
 

Viewers also liked (20)

Case study: Building a business case for cloud, migration in practice and spr...
Case study: Building a business case for cloud, migration in practice and spr...Case study: Building a business case for cloud, migration in practice and spr...
Case study: Building a business case for cloud, migration in practice and spr...
 
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
i-lovelearning London 2016 | The Role of L&D in the Modern Organisation [EN]
 
Project Management: Business Case
Project Management: Business CaseProject Management: Business Case
Project Management: Business Case
 
Constructing the Case for Cloud
Constructing the Case for CloudConstructing the Case for Cloud
Constructing the Case for Cloud
 
Project Business Case
Project Business CaseProject Business Case
Project Business Case
 
REST-Enabling Enterprise Data in the Mobile Era
REST-Enabling Enterprise Data in the Mobile Era  REST-Enabling Enterprise Data in the Mobile Era
REST-Enabling Enterprise Data in the Mobile Era
 
The Digital Enterprise
The Digital EnterpriseThe Digital Enterprise
The Digital Enterprise
 
Leveraging Capabilities to become a Learning Organisation
Leveraging Capabilities to become a Learning OrganisationLeveraging Capabilities to become a Learning Organisation
Leveraging Capabilities to become a Learning Organisation
 
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
The Enterprise Business Case for Cloud Transformation: Introducing Everest Gr...
 
Why You Should Move to the Cloud
Why You Should Move to the CloudWhy You Should Move to the Cloud
Why You Should Move to the Cloud
 
Developing a Business Case for Cloud
Developing a Business Case for CloudDeveloping a Business Case for Cloud
Developing a Business Case for Cloud
 
PMP Lecture 4: Project Integration Management
PMP Lecture 4: Project Integration ManagementPMP Lecture 4: Project Integration Management
PMP Lecture 4: Project Integration Management
 
Software Project Management: Business Case
Software Project Management: Business CaseSoftware Project Management: Business Case
Software Project Management: Business Case
 
IoT M2M case study analysis
IoT M2M case study analysisIoT M2M case study analysis
IoT M2M case study analysis
 
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
Fred Isbell SAPinsider Projects 2016 Session: Making a Business Case for Clou...
 
Creating a mobile enterprise application business case.
Creating a mobile enterprise application business case.Creating a mobile enterprise application business case.
Creating a mobile enterprise application business case.
 
Case study: M2M Telematics Solution - Happiest Minds
Case study: M2M Telematics Solution - Happiest MindsCase study: M2M Telematics Solution - Happiest Minds
Case study: M2M Telematics Solution - Happiest Minds
 
Building a learning organization
Building a learning organizationBuilding a learning organization
Building a learning organization
 
A business organisation -TATA GROUP- pdf
A business organisation -TATA GROUP- pdfA business organisation -TATA GROUP- pdf
A business organisation -TATA GROUP- pdf
 
Project Management Case Studies by Terry Hall
Project Management Case Studies by Terry HallProject Management Case Studies by Terry Hall
Project Management Case Studies by Terry Hall
 

Similar to Building Business Case for a Cloud Service

Acs conference sep 2015 - Information Professionals
Acs conference sep 2015 - Information ProfessionalsAcs conference sep 2015 - Information Professionals
Acs conference sep 2015 - Information Professionals
Informpros
 
Bauer & Associates Solution Services V1
Bauer & Associates  Solution Services V1Bauer & Associates  Solution Services V1
Bauer & Associates Solution Services V1
Brian Bauer
 
ITIL Service Management
ITIL Service ManagementITIL Service Management
ITIL Service Management
Marvin Sirait
 
Assessing Your Company's Cloud Readiness
Assessing Your Company's Cloud ReadinessAssessing Your Company's Cloud Readiness
Assessing Your Company's Cloud Readiness
Amazon Web Services
 
Citihub Consulting Capabilities Presentation
Citihub Consulting Capabilities PresentationCitihub Consulting Capabilities Presentation
Citihub Consulting Capabilities Presentation
Chris Allison
 
Strategic Portfolio Management for IT
Strategic Portfolio Management for ITStrategic Portfolio Management for IT
Strategic Portfolio Management for IT
iasaglobal
 
SAP_Project Manager New
SAP_Project Manager NewSAP_Project Manager New
SAP_Project Manager New
Ravi Shankar
 
SAP_Project Manager New
SAP_Project Manager NewSAP_Project Manager New
SAP_Project Manager New
Ravi Shankar
 
Project Management
Project ManagementProject Management
Project Management
Murugeswari Ravi
 
Business driven IT design
Business driven IT designBusiness driven IT design
Business driven IT design
Chris Haddad
 
Managing outsource IT contracts - Fundamentals
Managing outsource IT contracts - FundamentalsManaging outsource IT contracts - Fundamentals
Managing outsource IT contracts - Fundamentals
Ronald Bartels
 
Product in a nutshell
Product in a nutshellProduct in a nutshell
Product in a nutshell
Kerem Kocak
 
Reem Farouk Badr-CV
Reem Farouk Badr-CVReem Farouk Badr-CV
Reem Farouk Badr-CV
Reem Badr
 
Hariharasudan_Sethumadavan_Productionsupport
Hariharasudan_Sethumadavan_ProductionsupportHariharasudan_Sethumadavan_Productionsupport
Hariharasudan_Sethumadavan_Productionsupport
Hariharasudan Sethumadavan
 
Call center assessment[1]
Call center assessment[1]Call center assessment[1]
Call center assessment[1]
Chris Simiriotis
 
Robert Latest cv
Robert Latest cvRobert Latest cv
Robert Latest cv
Robert Cordock
 
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
Richard Robinson
 
Corporate Presentation.pptx
Corporate Presentation.pptxCorporate Presentation.pptx
Corporate Presentation.pptx
Sreehari761280
 
Agile DevOps Transformation Strategy
Agile DevOps Transformation StrategyAgile DevOps Transformation Strategy
Agile DevOps Transformation Strategy
Satish Nath
 
AWS Enterprise Summit - AWS로 IT 운영 및 관리 재편하기 - 양승도
AWS Enterprise Summit -  AWS로 IT 운영 및 관리 재편하기 - 양승도AWS Enterprise Summit -  AWS로 IT 운영 및 관리 재편하기 - 양승도
AWS Enterprise Summit - AWS로 IT 운영 및 관리 재편하기 - 양승도
Amazon Web Services Korea
 

Similar to Building Business Case for a Cloud Service (20)

Acs conference sep 2015 - Information Professionals
Acs conference sep 2015 - Information ProfessionalsAcs conference sep 2015 - Information Professionals
Acs conference sep 2015 - Information Professionals
 
Bauer & Associates Solution Services V1
Bauer & Associates  Solution Services V1Bauer & Associates  Solution Services V1
Bauer & Associates Solution Services V1
 
ITIL Service Management
ITIL Service ManagementITIL Service Management
ITIL Service Management
 
Assessing Your Company's Cloud Readiness
Assessing Your Company's Cloud ReadinessAssessing Your Company's Cloud Readiness
Assessing Your Company's Cloud Readiness
 
Citihub Consulting Capabilities Presentation
Citihub Consulting Capabilities PresentationCitihub Consulting Capabilities Presentation
Citihub Consulting Capabilities Presentation
 
Strategic Portfolio Management for IT
Strategic Portfolio Management for ITStrategic Portfolio Management for IT
Strategic Portfolio Management for IT
 
SAP_Project Manager New
SAP_Project Manager NewSAP_Project Manager New
SAP_Project Manager New
 
SAP_Project Manager New
SAP_Project Manager NewSAP_Project Manager New
SAP_Project Manager New
 
Project Management
Project ManagementProject Management
Project Management
 
Business driven IT design
Business driven IT designBusiness driven IT design
Business driven IT design
 
Managing outsource IT contracts - Fundamentals
Managing outsource IT contracts - FundamentalsManaging outsource IT contracts - Fundamentals
Managing outsource IT contracts - Fundamentals
 
Product in a nutshell
Product in a nutshellProduct in a nutshell
Product in a nutshell
 
Reem Farouk Badr-CV
Reem Farouk Badr-CVReem Farouk Badr-CV
Reem Farouk Badr-CV
 
Hariharasudan_Sethumadavan_Productionsupport
Hariharasudan_Sethumadavan_ProductionsupportHariharasudan_Sethumadavan_Productionsupport
Hariharasudan_Sethumadavan_Productionsupport
 
Call center assessment[1]
Call center assessment[1]Call center assessment[1]
Call center assessment[1]
 
Robert Latest cv
Robert Latest cvRobert Latest cv
Robert Latest cv
 
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
SCRIMPS-STD: Test Automation Design Principles - and asking the right questions!
 
Corporate Presentation.pptx
Corporate Presentation.pptxCorporate Presentation.pptx
Corporate Presentation.pptx
 
Agile DevOps Transformation Strategy
Agile DevOps Transformation StrategyAgile DevOps Transformation Strategy
Agile DevOps Transformation Strategy
 
AWS Enterprise Summit - AWS로 IT 운영 및 관리 재편하기 - 양승도
AWS Enterprise Summit -  AWS로 IT 운영 및 관리 재편하기 - 양승도AWS Enterprise Summit -  AWS로 IT 운영 및 관리 재편하기 - 양승도
AWS Enterprise Summit - AWS로 IT 운영 및 관리 재편하기 - 양승도
 

Recently uploaded

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
dpbossdpboss69
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
ZevinAttisha
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
Adnet Communications
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
BBPMedia1
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
Rbc Rbcua
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
PennapaKeavsiri
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
Operational Excellence Consulting
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
katiejasper96
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
msthrill
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
valvereliz227
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Stone Art Hub
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
HajeJanKamps
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
dazzjoker
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
CIOWomenMagazine
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
taqyea
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
jeffkluth1
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
➑➌➋➑➒➎➑➑➊➍
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Niswey
 

Recently uploaded (20)

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian MatkaDpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka
 
CULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for dukeCULR Spring 2024 Journal.pdf testing for duke
CULR Spring 2024 Journal.pdf testing for duke
 
Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024Lundin Gold Corporate Presentation - June 2024
Lundin Gold Corporate Presentation - June 2024
 
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...
 
list of states and organizations .pdf
list of  states  and  organizations .pdflist of  states  and  organizations .pdf
list of states and organizations .pdf
 
Science Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around UsScience Around Us Module 2 Matter Around Us
Science Around Us Module 2 Matter Around Us
 
Digital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital ExcellenceDigital Transformation Frameworks: Driving Digital Excellence
Digital Transformation Frameworks: Driving Digital Excellence
 
DearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUniDearbornMusic-KatherineJasperFullSailUni
DearbornMusic-KatherineJasperFullSailUni
 
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...
 
Cover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SUCover Story - China's Investment Leader - Dr. Alyce SU
Cover Story - China's Investment Leader - Dr. Alyce SU
 
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【​网址​🎉ac55.net🎉​】
 
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666Best Competitive Marble Pricing in Dubai - ☎ 9928909666
Best Competitive Marble Pricing in Dubai - ☎ 9928909666
 
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium PresentationKirill Klip GEM Royalty TNR Gold Lithium Presentation
Kirill Klip GEM Royalty TNR Gold Lithium Presentation
 
Pitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deckPitch Deck Teardown: Kinnect's $250k Angel deck
Pitch Deck Teardown: Kinnect's $250k Angel deck
 
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdfRegistered-Establishment-List-in-Uttarakhand-pdf.pdf
Registered-Establishment-List-in-Uttarakhand-pdf.pdf
 
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women MagazineEllen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
Ellen Burstyn: From Detroit Dreamer to Hollywood Legend | CIO Women Magazine
 
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
一比一原版新西兰奥塔哥大学毕业证(otago毕业证)如何办理
 
Part 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 SlowdownPart 2 Deep Dive: Navigating the 2024 Slowdown
Part 2 Deep Dive: Navigating the 2024 Slowdown
 
Call8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessingCall8328958814 satta matka Kalyan result satta guessing
Call8328958814 satta matka Kalyan result satta guessing
 
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...
 

Building Business Case for a Cloud Service

  • 1. Building Business Case for a Cloud Service Amit Sarkar Product Camp, 2016
  • 2. Building Blocks of a Business Case Market Opportunity and Target Customers Value Proposition Development Plan Go-To Market Strategy Financial Analysis
  • 3. 4 Steps Process • Service Description • Draft Deployment Architecture • Environments Service Design • Service Cost • Royalty Cost • Other Costs Cost Model • Pricing • Sales Forecast • Pricing Sensitivity Analysis Revenue Model • Expenses • Multi Year ROI • Margin Analysis Biz Case
  • 4. Service Design Service Description Preliminary Design Deployment Architecture Environment Sizing Define the Product/Service including, features, availability, service metric, usage limitations, 3rd party components, hosting, migration etc. Components, interactions, dependencies, backup, runtime management and patching requirements, regulatory requirements, customer lifecycle HA architecture and DR plan, scale plan, networking requirements Types of environments, infrastructure sizing, capacity planning
  • 5. Cost Model Service Cost* • Hosting cost - VMs, networking, bandwidth, common services • Royalty and certification cost • CAPEX Vs Opex Royalty Cost Support Cost • One time, Recurring • Revenue Sharing • Internal or external • Support Category– call center, tiers Other Cost • Certifications • Other services – email/notification, shared cost, shipping etc. * Note: Sales, Marketing, R&D, General Admin etc. are expenses
  • 6. Revenue Model Pricing Top Down/Side by Side • Customer TCO Based Bottom Up • Service Cost Based Competitive • Primary Competitor Pricing Based Forecast Best Case • Optimistic view with additional Sales/Marketing Likely Case • Practical projection with no planned Sales investment Worst Case • Conservative view
  • 7. Business Case KPIs • 5 Year NPV (Discount rate: 20%): $M • 5 Year Gross Margin* (avg): XY% • 5 Year Cumulative Revenue: $M • Year-5 Market Share: X% • Break Even Point: X Year • Avg growth Rate: X% • Avg service cost of customer •Standard Customer: $K •Premium Customer: $K • Initial Capital Investment: $M * Consider expenses to determine Operating Margin