Kleenex has been the number one facial tissue brand since 1924. The document proposes a marketing strategy for Kleenex to maintain relationships with loyal customers and gain new ones using social media, internet, and digital marketing. This includes maintaining their Facebook page, starting a Twitter account, developing a mobile app for cold/flu tips, and measuring success through analytics with a monthly budget of $4.8 million.
Kleenex wants to change its negative association with sickness by launching a campaign promoting Kleenex's use during happy occasions like weddings and graduations. The campaign will target 25-37 year olds and empty nesters on Facebook, Twitter, Google, and television. Success will be measured by increased social media engagement. With a $3.5 million budget, the goal is to boost brand loyalty and preference by encouraging users to share joyful moments that involved Kleenex tissues.
The document outlines Kleenex's marketing strategy to reach its goal of increasing sales and brand awareness. It will target men and women ages 16-40 across low to high income levels through Facebook, Twitter, and Google AdWords. The $1.8 million social media budget will be used to engage consumers on Facebook and promote the #KleenexCares hashtag on Twitter. Google AdWords will feature keywords related to tissues and a call to action, spending $2 per day for 68+ clicks and 4,000 impressions. SEO will also be implemented to boost search results and leverage relevant keywords.
This document provides information about social media management services. It discusses how most communication now occurs on social media and offers packages to manage a company's social media presence through regular posting, engagement, analytics and reporting. Package details like post frequency, platform usage and monthly deliverables are outlined. Pricing plans ranging from $1099-1299 per month are listed for packages managing 250+ to 1000+ followers across Facebook, Twitter, Instagram and LinkedIn.
This document outlines Kleenex's digital presentation strategy to launch a campaign called "Creating Kleenex" where consumers can design their own Kleenex box for a contest. It will be promoted on social media platforms like Instagram, Pinterest, Twitter and Facebook to engage customers and fans. The goal is to show Kleenex can be used creatively rather than just for health purposes and attract a younger audience. Key metrics like social media engagement, participation, app downloads and sales will measure the campaign's success in changing perceptions of Kleenex.
The Congressional Budget Office estimates the budgetary effects of the Budget Control Act of 2011. It finds that imposing discretionary spending caps and establishing a Congressional committee to find further savings would reduce deficits by at least $2.1 trillion from 2012-2021 compared to current law. The caps would cut spending relative to CBO's baseline projections. The act aims to reduce improper payments through new "program integrity" initiatives.
Blog adalah situs web yang berisi tulisan pribadi seseorang. Ada berbagai jenis blog seperti blog politik, pribadi, kesehatan, dan agama. Cara membuat blog mudah dengan mendaftar di blogger.com dan memilih template serta menambahkan unsur seperti widget, slide presentasi, dan foto untuk mempercantik blog. Penting juga mendaftarkan blog ke mesin pencari agar dapat ditemukan orang lain.
Kleenex has been the number one facial tissue brand since 1924. The document proposes a marketing strategy for Kleenex to maintain relationships with loyal customers and gain new ones using social media, internet, and digital marketing. This includes maintaining their Facebook page, starting a Twitter account, developing a mobile app for cold/flu tips, and measuring success through analytics with a monthly budget of $4.8 million.
Kleenex wants to change its negative association with sickness by launching a campaign promoting Kleenex's use during happy occasions like weddings and graduations. The campaign will target 25-37 year olds and empty nesters on Facebook, Twitter, Google, and television. Success will be measured by increased social media engagement. With a $3.5 million budget, the goal is to boost brand loyalty and preference by encouraging users to share joyful moments that involved Kleenex tissues.
The document outlines Kleenex's marketing strategy to reach its goal of increasing sales and brand awareness. It will target men and women ages 16-40 across low to high income levels through Facebook, Twitter, and Google AdWords. The $1.8 million social media budget will be used to engage consumers on Facebook and promote the #KleenexCares hashtag on Twitter. Google AdWords will feature keywords related to tissues and a call to action, spending $2 per day for 68+ clicks and 4,000 impressions. SEO will also be implemented to boost search results and leverage relevant keywords.
This document provides information about social media management services. It discusses how most communication now occurs on social media and offers packages to manage a company's social media presence through regular posting, engagement, analytics and reporting. Package details like post frequency, platform usage and monthly deliverables are outlined. Pricing plans ranging from $1099-1299 per month are listed for packages managing 250+ to 1000+ followers across Facebook, Twitter, Instagram and LinkedIn.
This document outlines Kleenex's digital presentation strategy to launch a campaign called "Creating Kleenex" where consumers can design their own Kleenex box for a contest. It will be promoted on social media platforms like Instagram, Pinterest, Twitter and Facebook to engage customers and fans. The goal is to show Kleenex can be used creatively rather than just for health purposes and attract a younger audience. Key metrics like social media engagement, participation, app downloads and sales will measure the campaign's success in changing perceptions of Kleenex.
The Congressional Budget Office estimates the budgetary effects of the Budget Control Act of 2011. It finds that imposing discretionary spending caps and establishing a Congressional committee to find further savings would reduce deficits by at least $2.1 trillion from 2012-2021 compared to current law. The caps would cut spending relative to CBO's baseline projections. The act aims to reduce improper payments through new "program integrity" initiatives.
Blog adalah situs web yang berisi tulisan pribadi seseorang. Ada berbagai jenis blog seperti blog politik, pribadi, kesehatan, dan agama. Cara membuat blog mudah dengan mendaftar di blogger.com dan memilih template serta menambahkan unsur seperti widget, slide presentasi, dan foto untuk mempercantik blog. Penting juga mendaftarkan blog ke mesin pencari agar dapat ditemukan orang lain.
The Congressional Budget Office estimates that the Budget Control Act of 2011 would reduce budget deficits by at least $2.1 trillion over 10 years. Key provisions include caps on discretionary spending, additional funding for programs to reduce improper payments, and changes to student loan programs. The legislation also establishes a committee to find $1.5 trillion in further deficit reduction.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.
The document discusses the economic effects of outsourcing around the world. It provides an overview of outsourcing, including its benefits of cost savings but potential disadvantages of losing control. India is discussed as a major destination for outsourcing due to its large skilled workforce and lower costs. Specific industries that outsource functions to India are outlined. Both positive and negative impacts of outsourcing on India, other nations, and the US are summarized.
Educating, connecting, networking
This way MobileDiagnosis Project is acting by education and connection in a global network the rural isolated communities, for permit rural development, and for improve locally,the local work-force. The students trained with MobileDiagnosis® method,will be future trainers for their community, without having to leave their community anymore
Repaso musculos y columna para alumnos 2014nidiareal
El documento repite la información de contacto de Nidia Real, una estudiante de enfermería de la Municipalidad de Rivadavia, Provincia de Buenos Aires. Entre la información de contacto, se incluyen términos anatómicos como músculos abdominales, columna vertebral, columna cervical y vistas de la articulación atlo-axoidea.
This document discusses the influences of genetics and environment on child development. It states that a child's personality and traits are determined by both their innate temperament and the environment they are raised in. While genetics play a role in areas like cognitive abilities, the environment a parent provides, whether positive or negative, can significantly impact how a child develops. The document also discusses the author's own experiences working with children and how her difficult childhood motivated her to provide a better upbringing for her own children despite challenges in their community.
The document describes various camera shots used in a film, including long shots showing the opening scene and introducing characters, shots focusing on feet being shown, a silhouette created with lighting, extreme long shots panning and tracking shots of characters, mid shots, close ups, and low angle shots making someone look powerful. Camera techniques like panning, tracking, close ups, and extreme close ups are used throughout the film.
The document discusses post-traumatic stress disorder (PTSD) and poverty. It notes that psychological evaluation is necessary to identify PTSD in people living in poverty, as they often go undiagnosed. While much focus has been on PTSD in war veterans, the document stresses that many factors can cause PTSD in children, including living in impoverished areas exposed to violence. The author argues that their own experiences with suffering support the need to study the relationship between PTSD and poverty.
Whizbang was hired to revitalize the brand of Solarponics, the oldest solar provider in California. Their brand had lost its luster due to 35 years of inconsistent marketing and increased competition. Whizbang repositioned Solarponics as pioneers helping customers achieve energy independence. Their integrated marketing campaign included a new logo, tagline, advertising, direct mail, radio, and social media. Within four months, Solarponics met their six-month sales goal and became the top solar seller in their region. Three years later, sales continue to improve and the brand has high visibility.
The document discusses an Agile Development Consulting workshop on Acceptance Test-Driven Development (A-TDD). The goal of A-TDD is to increase software development productivity by focusing on testing. Key aspects covered include:
- Running a requirements workshop to collaboratively write acceptance tests upfront and clarify requirements
- Using different levels of tests - from unit to UI - with an emphasis on service layer tests for business rules
- Tips for effective workshops including using real data, discussing examples thoroughly, and distilling implied concepts
- An example of acceptance criteria and tests for a reservation cancellation story
The document is a calendar for the year 2011 that provides horoscopes, astrological predictions and important dates for each month. It includes summaries for each zodiac sign (Capricorn, Aquarius, Pisces, etc.) predicting what the year will hold for areas like relationships, career, finances and luck. The document ends with a 3 sentence summary of management consulting firm In-Depth Consulting located in Bangalore, India that specializes in leadership development and business alignment.
The Congressional Budget Office estimates the budgetary effects of the Budget Control Act of 2011. It finds that imposing discretionary spending caps and establishing a Congressional committee to find further savings would reduce deficits by at least $2.1 trillion from 2012-2021 compared to current law. The caps would cut spending relative to CBO's baseline projections. The act aims to reduce improper payments through new "program integrity" initiatives.
MobileDiagnosis with COE 3 year of results on the field
2012
22 students trained
improved lab quality
reduction of false negative results in parasittology and TB smears
improved TB staining methodology
introducing vaginal smears in lab practice
organize a dedicated TB room
introduced MobileDiagnosis Method
2013
Advanced Microscopy course
Identification of a not falciparum strain of malaria in the district
26 students trained
Trained HW about haemorragic fever emergence management in Hospital
Start with community involvement in the malaria fighting
Screening of community children and malnutrition center
2014
MobileDiagnosis and Global health Course for 27 students
Screening of 300 of <5 children for reduce the death rate for anemia linked to malaria
Confirmation of a non falciparum strain in more of 50% community population
Collaborate to build the isolation rooms for haemorragic fever management
and the place for medical waste safe elimination
Improved community life and children healty
Evaluating the effectiveness of scientific visualizations in physicsDavid Geelan
This document describes a research study that evaluated the educational effectiveness of using scientific visualizations to teach physics concepts in Year 11 Physics education. The study used a crossover research design where teachers taught two concepts - one with visualizations and one without - to see if using visualizations led to greater conceptual development as measured by pre and post tests. The study aimed to determine if teaching with scientific visualizations is more effective than teaching without them for supporting students' understanding of physics concepts. Data collection was postponed from 2008 to 2009 and results were to be presented at the AARE 2009 conference.
The Congressional Budget Office estimates that the Budget Control Act of 2011 would reduce budget deficits by at least $2.1 trillion over 10 years. Key provisions include caps on discretionary spending, additional funding for programs to reduce improper payments, and changes to student loan programs. The legislation also establishes a committee to find $1.5 trillion in further deficit reduction.
Mobile Diagnosis provides an easy way for health workers worldwide to obtain accurate diagnoses using existing mobile phone platforms and microscopy. By taking pictures through a microscope with a mobile phone and sending them via MMS, health workers in remote areas can receive diagnoses for difficult cases from experts elsewhere. The method has been used successfully in projects in countries like Uganda, Bangladesh, Afghanistan, and Madagascar to improve access to healthcare in rural communities. It allows for education, monitoring of disease spread, and decreased costs compared to other technologies.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
The Congressional Budget Office estimates that the Budget Control Act of 2011 would reduce budget deficits by at least $2.1 trillion over 10 years. Key provisions include caps on discretionary spending, additional funding for programs to reduce improper payments, and changes to student loan programs. The legislation also establishes a committee to find $1.5 trillion in further deficit reduction.
This document outlines 7 ways to use social media to build business and personal brands. It discusses using social media for reputation management, customer service, public relations, customer acquisition, customer loyalty, thought leadership, and networking. Some key points include using social media to engage with customers, monitor conversations, respond to issues, provide excellent customer service, distribute content as a thought leader, and connect with relevant groups and individuals. The overall message is that social media can be effectively used in many aspects of business if done strategically and with a focus on customer engagement.
The document discusses the economic effects of outsourcing around the world. It provides an overview of outsourcing, including its benefits of cost savings but potential disadvantages of losing control. India is discussed as a major destination for outsourcing due to its large skilled workforce and lower costs. Specific industries that outsource functions to India are outlined. Both positive and negative impacts of outsourcing on India, other nations, and the US are summarized.
Educating, connecting, networking
This way MobileDiagnosis Project is acting by education and connection in a global network the rural isolated communities, for permit rural development, and for improve locally,the local work-force. The students trained with MobileDiagnosis® method,will be future trainers for their community, without having to leave their community anymore
Repaso musculos y columna para alumnos 2014nidiareal
El documento repite la información de contacto de Nidia Real, una estudiante de enfermería de la Municipalidad de Rivadavia, Provincia de Buenos Aires. Entre la información de contacto, se incluyen términos anatómicos como músculos abdominales, columna vertebral, columna cervical y vistas de la articulación atlo-axoidea.
This document discusses the influences of genetics and environment on child development. It states that a child's personality and traits are determined by both their innate temperament and the environment they are raised in. While genetics play a role in areas like cognitive abilities, the environment a parent provides, whether positive or negative, can significantly impact how a child develops. The document also discusses the author's own experiences working with children and how her difficult childhood motivated her to provide a better upbringing for her own children despite challenges in their community.
The document describes various camera shots used in a film, including long shots showing the opening scene and introducing characters, shots focusing on feet being shown, a silhouette created with lighting, extreme long shots panning and tracking shots of characters, mid shots, close ups, and low angle shots making someone look powerful. Camera techniques like panning, tracking, close ups, and extreme close ups are used throughout the film.
The document discusses post-traumatic stress disorder (PTSD) and poverty. It notes that psychological evaluation is necessary to identify PTSD in people living in poverty, as they often go undiagnosed. While much focus has been on PTSD in war veterans, the document stresses that many factors can cause PTSD in children, including living in impoverished areas exposed to violence. The author argues that their own experiences with suffering support the need to study the relationship between PTSD and poverty.
Whizbang was hired to revitalize the brand of Solarponics, the oldest solar provider in California. Their brand had lost its luster due to 35 years of inconsistent marketing and increased competition. Whizbang repositioned Solarponics as pioneers helping customers achieve energy independence. Their integrated marketing campaign included a new logo, tagline, advertising, direct mail, radio, and social media. Within four months, Solarponics met their six-month sales goal and became the top solar seller in their region. Three years later, sales continue to improve and the brand has high visibility.
The document discusses an Agile Development Consulting workshop on Acceptance Test-Driven Development (A-TDD). The goal of A-TDD is to increase software development productivity by focusing on testing. Key aspects covered include:
- Running a requirements workshop to collaboratively write acceptance tests upfront and clarify requirements
- Using different levels of tests - from unit to UI - with an emphasis on service layer tests for business rules
- Tips for effective workshops including using real data, discussing examples thoroughly, and distilling implied concepts
- An example of acceptance criteria and tests for a reservation cancellation story
The document is a calendar for the year 2011 that provides horoscopes, astrological predictions and important dates for each month. It includes summaries for each zodiac sign (Capricorn, Aquarius, Pisces, etc.) predicting what the year will hold for areas like relationships, career, finances and luck. The document ends with a 3 sentence summary of management consulting firm In-Depth Consulting located in Bangalore, India that specializes in leadership development and business alignment.
The Congressional Budget Office estimates the budgetary effects of the Budget Control Act of 2011. It finds that imposing discretionary spending caps and establishing a Congressional committee to find further savings would reduce deficits by at least $2.1 trillion from 2012-2021 compared to current law. The caps would cut spending relative to CBO's baseline projections. The act aims to reduce improper payments through new "program integrity" initiatives.
MobileDiagnosis with COE 3 year of results on the field
2012
22 students trained
improved lab quality
reduction of false negative results in parasittology and TB smears
improved TB staining methodology
introducing vaginal smears in lab practice
organize a dedicated TB room
introduced MobileDiagnosis Method
2013
Advanced Microscopy course
Identification of a not falciparum strain of malaria in the district
26 students trained
Trained HW about haemorragic fever emergence management in Hospital
Start with community involvement in the malaria fighting
Screening of community children and malnutrition center
2014
MobileDiagnosis and Global health Course for 27 students
Screening of 300 of <5 children for reduce the death rate for anemia linked to malaria
Confirmation of a non falciparum strain in more of 50% community population
Collaborate to build the isolation rooms for haemorragic fever management
and the place for medical waste safe elimination
Improved community life and children healty
Evaluating the effectiveness of scientific visualizations in physicsDavid Geelan
This document describes a research study that evaluated the educational effectiveness of using scientific visualizations to teach physics concepts in Year 11 Physics education. The study used a crossover research design where teachers taught two concepts - one with visualizations and one without - to see if using visualizations led to greater conceptual development as measured by pre and post tests. The study aimed to determine if teaching with scientific visualizations is more effective than teaching without them for supporting students' understanding of physics concepts. Data collection was postponed from 2008 to 2009 and results were to be presented at the AARE 2009 conference.
The Congressional Budget Office estimates that the Budget Control Act of 2011 would reduce budget deficits by at least $2.1 trillion over 10 years. Key provisions include caps on discretionary spending, additional funding for programs to reduce improper payments, and changes to student loan programs. The legislation also establishes a committee to find $1.5 trillion in further deficit reduction.
Mobile Diagnosis provides an easy way for health workers worldwide to obtain accurate diagnoses using existing mobile phone platforms and microscopy. By taking pictures through a microscope with a mobile phone and sending them via MMS, health workers in remote areas can receive diagnoses for difficult cases from experts elsewhere. The method has been used successfully in projects in countries like Uganda, Bangladesh, Afghanistan, and Madagascar to improve access to healthcare in rural communities. It allows for education, monitoring of disease spread, and decreased costs compared to other technologies.
This document summarizes a presentation on marketing for small businesses. It discusses selecting a marketing partner by finding the right fit in terms of size, goals, experience and personality. It also discusses getting started with social media by having a clear plan with objectives, consistency, creativity and commitment. Small businesses are advised to use a 70-20-10 rule for budgets, focusing most on proven tactics while also improving and testing new ideas. Managing social media requires moderating guidelines and deciding whether to do it in-house or hire help.
For Your Viewing Pleasure: Using YouTube to Generate Leads for the Home Impro...Surefire Local
It’s a visual world and every business has a story to tell. Join Google’s Jessie Hochhalter for an insightful discussion on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the home services industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
This document discusses emerging digital marketing trends for 2016. It finds that the top trend is the rise of video across digital platforms, as consumers are increasingly consuming video content on websites, social media, and in online ads. It also discusses other trends like influencer marketing, increased "buy now" functionality on social media, using social listening to inform brand decisions, and mapping cross-device consumer journeys. The overarching theme is that all of these trends are focused on putting consumers at the center of marketing strategies. Brands will need to respond by soliciting consumer input and feedback to better understand and meet consumer needs.
Digital in 2016: The Year of Consumer-Led Communications MarketingEdelman
Edelman’s digital marketing forecast predicts that consumers will become the priority central marketing function in 2016. This year marks the rise of the Consumer Marketing Director.
Presented at Digital East 2011 in Washington DC in September. How to use social media research tools to build a kick butt social media strategy. Looking at different tools and the different types of audiences out there.
Digiday Video Advertising Summit | Direct AgentsDigiday
The document discusses strategies for effective use of video marketing. It notes that consumers now spend significant time watching online videos and videos are shared widely on social media. Data shows that video improves brand awareness and is more likely to drive product purchases. The document then outlines best practices for harnessing audiences through behavioral targeting and multi-platform content. It also provides recommendations for crafting effective video stories, including using emotion, visuals/sound, focusing on one main point, creating shared experiences to drive engagement, and building trust.
The document discusses social media and its role in marketing. It begins with an overview of how social media has changed communication by enabling two-way and all-way communication. It then discusses how content, not cash, is now the currency in social media. The document reviews several major social media networks like Facebook, Twitter, LinkedIn and their best uses for business marketing. It stresses the importance of having a strategic social media plan with clear goals and appropriate resources before engaging in social media.
Undoubtedly, Native Advertising has continued to rise as one of the most effective ways of advertising online. As brands continue to focus on creating content, the need for distribution platforms grows. Bidtellect sits on the cusp as our platform programmatically executes campaigns at scale with added benefits of optimization and engagement metrics.
As the shift from display to Native becomes more prevalent in ad spending, our CEO, Lon Otremba, presented five very insightful trends that we will see in 2016.
For Your Viewing Pleasure: Using YouTube to Get New Patients for the Eye Care...Surefire Local
It’s a visual world and every practice has a story to tell. Google’s Jessie Hochhalter shares insights on video marketing, trends, and advertising on the internet’s second largest search engine (YouTube).
- Video marketing trends in the eye care industry
- Using YouTube to reach your ideal target audience
- Ways consumers are engaging with video; watching, sharing, live feeds
- Understanding video advertising; how ads appear in/on your videos
- See how other businesses are using video advertising to drive results
The document discusses using Facebook deals to promote local businesses. It explains that Facebook deals allow businesses to create promotions like discounts and loyalty programs. It provides tips for setting up a Facebook place page and creating different types of deals. It also offers advice on promoting deals both online and offline and measuring their effectiveness.
The Treasure is in the Data - How Three International Brands Found Marketing Gold.
Alice Donaldson from Exponential, presented this deck at iMedia Brand Summits, Asia. #imbsummit
A review of research from Australia and around the world confirms that TV advertising is as effective and as relevant today as ever. What’s more, TV continues to deliver the greatest profit to advertisers.
Building lasting relationships with your existing customers and members drives business success. Making that happen is called "Engagement Marketing." Having an Engagement Marketing strategy is the key to inspiring your most passionate customers and advocates to: have conversations with you and fellow customers, share stories and opinions, and share your content with their own social circle.
The document discusses strategies for social media marketing and advertising. It provides tips on earning word-of-mouth through advocacy rather than paid advertising. It emphasizes focusing on people over brands, sharing quality content, leveraging influencers, and measuring engagement and impact on key metrics like sales and leads. Successful case studies are highlighted from brands like Carlsberg, Coca-Cola, Skittles, and others.
- Learn how you can use Facebook and Instagram advertising to align with your business goals.
- Learn how to find new ways to target your audience.
- Learn how your creatives should be developed with a mobile first approach.
The document discusses the dangers that marketers face when relying on "cut and paste" marketing plans. It notes that simply reusing past successful campaigns fails to understand changing consumer needs and risks consumer burnout. The document advocates avoiding cut and paste plans by incorporating new media strategically, focusing on innovation, targeting specific consumer groups, and leveraging outside resources to identify new marketing options and strategies.
Jencey Keeton from Fossil discussed Fossil's advocate marketing program where they engage customers, employees, influencers and bloggers to create and share authentic brand content on social media. Advocate content performs much better than paid content by receiving 10x more engagement. Fossil's goals are to power advocates to create content, increase brand awareness and elevate brand perception. Initial results found over 1,000 advocate activities and over 100,000 audience engagements, with a program value of $70,000. Next steps include utilizing advocate content across channels and growing customer programs.
Josh Luger - Mumbrella Keynote - October 2015Josh Luger
How publishers can adapt, thrive, and make money in the age of digital disruption," by Josh Luger. Adaptation from in-person keynote presentation at Mumbrella's Publish 2015 conference in Sydney, Australia on October 21, 2015.
Mobile advertising involves communicating products and services to mobile device users through various formats like SMS, MMS, apps, mobile web, and location-based services. It is a growing market, as consumers now spend more time on their mobile devices than watching TV, and more commerce is occurring through mobile. Successful mobile marketing requires understanding consumer mobile habits and creating short, visual content that is easily consumed on mobile.
Similar to Advertising From Mad Men to Social Media Madness (20)
SLO County Social Media Report 2012: BusinessWhizbang
This report is a snapshot of the social medi landscape for SLO County businesses in 2012. Over 1,200 businesses were sampled across 15 of the largest county industries utilizing social media. Large chains such as Kohl’s, Target, Costo, Home Depot, Taco Bell are excluded. Some data is a comparison to 2011 statistics. Also includes reference to national averaged.
SLO County Hospitality Social Media Report 2012Whizbang
Introducing the 2012 SLO County Hospitality Social Media Report, specifically focusing on lodging and based on data gathered thru March 2012. The purpose of this Slideshare is to summarize the state of social media as it pertains to lodging properties throughout SLO County. In doing so, obvious pitfalls and opportunities come to light.
This is a case study of how a leading ecommerce solutions company used social media in an integrated B2B campaign to celebrate their 10th anniversary with outstanding results.
The document discusses using Twitter for local business promotion. It notes that Twitter can be used to quickly share information, build relationships, monitor brand image, and promote events. Some key Twitter statistics mentioned include that 37% of active users tweet on Thursdays and Fridays, and the average number of new accounts and tweets per day. It then provides recommendations for how often to tweet, who to follow, and metrics to track Twitter performance.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations
Company Valuation webinar series - Tuesday, 4 June 2024FelixPerez547899
This session provided an update as to the latest valuation data in the UK and then delved into a discussion on the upcoming election and the impacts on valuation. We finished, as always with a Q&A
Digital Marketing with a Focus on Sustainabilitysssourabhsharma
Digital Marketing best practices including influencer marketing, content creators, and omnichannel marketing for Sustainable Brands at the Sustainable Cosmetics Summit 2024 in New York
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
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Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
IMPACT Silver is a pure silver zinc producer with over $260 million in revenue since 2008 and a large 100% owned 210km Mexico land package - 2024 catalysts includes new 14% grade zinc Plomosas mine and 20,000m of fully funded exploration drilling.
How to Implement a Real Estate CRM SoftwareSalesTown
To implement a CRM for real estate, set clear goals, choose a CRM with key real estate features, and customize it to your needs. Migrate your data, train your team, and use automation to save time. Monitor performance, ensure data security, and use the CRM to enhance marketing. Regularly check its effectiveness to improve your business.
How MJ Global Leads the Packaging Industry.pdfMJ Global
MJ Global's success in staying ahead of the curve in the packaging industry is a testament to its dedication to innovation, sustainability, and customer-centricity. By embracing technological advancements, leading in eco-friendly solutions, collaborating with industry leaders, and adapting to evolving consumer preferences, MJ Global continues to set new standards in the packaging sector.
HOW TO START UP A COMPANY A STEP-BY-STEP GUIDE.pdf46adnanshahzad
How to Start Up a Company: A Step-by-Step Guide Starting a company is an exciting adventure that combines creativity, strategy, and hard work. It can seem overwhelming at first, but with the right guidance, anyone can transform a great idea into a successful business. Let's dive into how to start up a company, from the initial spark of an idea to securing funding and launching your startup.
Introduction
Have you ever dreamed of turning your innovative idea into a thriving business? Starting a company involves numerous steps and decisions, but don't worry—we're here to help. Whether you're exploring how to start a startup company or wondering how to start up a small business, this guide will walk you through the process, step by step.
Event Report - SAP Sapphire 2024 Orlando - lots of innovation and old challengesHolger Mueller
Holger Mueller of Constellation Research shares his key takeaways from SAP's Sapphire confernece, held in Orlando, June 3rd till 5th 2024, in the Orange Convention Center.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!