1) Social media users are facing an avalanche of shared content from friends that is often low relevance, such as posts about mundane daily activities. This problem of information overload will only increase as social networks grow denser. 2) Cuesense aims to address this problem by filtering social media feeds to surface the most topical and trending content, saving users time and helping them discover hidden trends. 3) Getting initial traction for a startup is challenging and requires utilizing various local meetups, directories, blogs, social media and feedback sites to promote the product and find early customers.

1. The making of
Seattle Tech Startups
March 10, 2009
Sergei Sokolenko
@ssokolenko,
ssokolenko@cuesense.com

3. Social feeds and lifestreaming
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4. Avalanche of shared content
High Volume
Avid users of social networks
are facing an avalanche of
tweets, bookmarks, opinions,
and photos shared by friends
Low Relevance
Most tweets are blather about
dinner choices or airport delays
Accelerated Trend
Problem will only get worse
with users sharing more of
their activities and social graph
getting denser
Image credit homeboyski.com
Copyright © Cuesense
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5. Cuesense Solution
… giving users control over their social feeds,
Cuesense finds the most topical, trendiest
saving time, discovering hidden trends.
content and excels in its visual presentation …
Cuesense Zeitgeist
Browser Add-in Mobile
Trends
Social
Graph
Deep
Content
Analysis
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6. What I learned from launching Cuesense
Find THE customer pain
Asking for Share of Time
Asking for Share of Wallet
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
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7. Competing for share of time
Monthly Usage of Top 20 Sites
Source: comScore, Segment Metrix, Geography: US Visitors, January 2009, Segment: Heavy Internet Users
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8. What I learned from launching Cuesense
Find THE customer pain Get Traction
Legwork for initial traction
Asking for Share of Time
Asking for Share of Wallet Scaling with SEO or Paid Traffic
Viral as a bonus
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
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9. Getting initial traction
Web 2.0 app directories Local Startup Meetups Feedback
  
feedmyapp.com Hops and Chops, Uservoice.com
  
hopsandchops.com
momb.socio-kybernetics.net Getsatisfaction.com
 
StartPad Weekly BrownBag
www.listio.com  PR Wires
 
Seattle Tech Startups Meetup,
springwise.com 
PRnewswire.com
 
seattletechstartups.com
appscout.com PRWeb.com
 
Open Coffee at Louisa's ,

go2web20.net
 Your Blog

asack.typepad.com
programmableweb.com

SEO
Saturday House Giraffe Labs, 

www.dmoz.org

saturdayhouse.org Community

www.makeuseof.com

seattlelunch20.wetpaint.com Twitter
 
www.allthingsweb2.com

seattle.startupdrinks.com Facebook group
 
swazitools.slinkset.com

TechFoam

Twitter app directories
 Event Guides

twitdom.com/submit

seattle.garysguide.org

www.twapps.com

seattle20.com

twitstat.com

npost.com

twitter.pbwiki.com

barcamp.org

www.twittown.com

Biznik.com

Bookmarking sites
 mitwa.org

stumbleupon.com

digg.com

twine.com

delicious.com

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10. Large-scale traction
Fastest-growing websites, Jan 2008 to Jan 2009
Source: comScore, Media Metrix, Geography: US Visitors, Sites with 10k+ visitors in Jan 2008
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11. Large-scale traction: mixx.com
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12. Large-scale traction: mixx.com
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13. Large-scale traction: mixx.com
Link in Profile
Share with MIXX
Link in Comments
Share with MIXX
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14. It’s your turn now
Find THE customer pain Get Traction
@ssokolenko Legwork for initial traction
Asking for Share of Time
Asking for Share of Wallet
Scaling with SEO or Paid Traffic
Image credits: www.jwodcatalog.com, thehealthylivinglounge.com,
opensourcephoto.net, www.textually.org Copyright © Cuesense
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