This document provides tips and guidance for pitching stories to media outlets. It recommends paying attention to current news, identifying top media contacts, creating a media plan with goals and targets, and using a media guide tool to search for and manage custom media lists. The document was created by Demetrio Maguigad of the Community Media Workshop to help people get their stories covered in air, online and in print. It also provides contact information to ask questions.

1. Demetrio Maguigad, New Media Manager, Community Media Workshop

2.  Who’s In the Room?
 The News
 Overview

3.  Pay Attention to the News
 Think About Where Your Story Will Appear
 Use Our Media Guide
 Identify Your Top Contacts at Large Outlets
 Pitch and Update As You Go
 Save and Share Your List
 Read Blogs By Media Watchers
 Keeping It Updated

4.  Pitching By Phone
 Ten Steps to Better News Coverage
 Is It News? Well Maybe…
 Creating a Media Plan
 Curated Topic Lists by the Workshop

5.  Goals
 Audience & Message
 Media Targets

6. Getting On Air, Online & Into Print

7.  Open a browser and go to
www.chicagomediaguide.org
 Input this code: bermudez57382
 Enter your name, email and create password

8.  Searching
 Creating a Custom List
 Exporting to PDF and CSV

9.  Have a Plan
 Create and Manage Your Lists
 Use Our Media Guide
 Q&A

10. Demetrio Maguigad
New Media Manager, Community Media Workshop
www.communitymediaworklshop.org
demetrio@newstips.org
312-369-7499
Follow me on Twitter @npcommunicator