A presentation of some of the smart innovative technology solutions that liquor companies can use to build competitive distribution networks in African markets.

1. The information in this document is the intellectual property of Consumatech Solutions (Pty) Ltd and is strictly confidential. The document is
provided for the sole purpose of exploring opportunities between Consumatech Solutions (Pty) Ltd and the receiving party and may not be
disclosed to any third party or used for any other purpose without the express written permission of Consumatech Solutions (Pty) Ltd.
Building a Smart Liquor Distribution Network
November 2018

2. 2
About Consumatech
• Consumatech develops high impact technology solutions uniquely
designed for African markets
• Our purpose is to build solutions that address every day challenges
facing Africans
• Our unique proposition lies in our deep understanding of the African
context and industry value chains which allows us to develop simple
but highly scalable solutions

3. 3
What We Do
Ideas to address
identified challenges
Building technology
solution concepts
Viable models
for sustainable
execution
Technology
platforms
Technology deployment
and execution
Management
and monitoring

4. 4
The Smart Trade
• Internet infrastructure and connected devices
at multiple points
• Structured collection of trade data
• Direct and rapid deployment of multi-layered
trade activity
Manufacturer
Retail
Trade
Wholesale
Trade
Consumers

5. 5
Our Solutions
Wi-Fi hotspots for
the outlet and
consumers to
connect to the
internet
Smart advertising
screens and
software for
rapid
deployment of
marketing
communication
A through-the-
line sales
platform that
incentivizes
smaller outlets to
purchase at
participating
wholesalers and
redistributors
A tool for
promoters to
capture live data
during outlet
promotions and
activations
A loyalty
platform through
which consumers
can earn
rewards for
participating in
activities
Wi-Fi Hotspots
Digital
Screens
Shebeen
Incentives
Promotions
Reporting
Consumer
Loyalty

6. 6
Wi-Fi Hotspots
• The hotspot can accommodate up to 150 devices over a 100m
radius
• The hotspot can be used to connect outlet devices including digital
screens, POS systems, etc
• We can also provide a data telephone line/ number to the outlet
• The Wi-Fi hotspots can also generate additional revenue for the
outlet from vending access to consumers

7. 7
Digital Screens
• Digital advertising screens and software that allows communication
to be delivered in an outlet within 24 hours
• The screens and schedules are managed remotely and content is
deployed through cloud servers
• Content can be customized to run at specific locations and specific
times

8. 8
Shebeen Incentives
• Drives sales using pull mechanics all the way from shebeens and
lower-tier taverns
• Coupon based platform that incentivizes these outlets to buy
products from participating wholesalers and redistributors
• Allows these outlets to also run basic promotions in their outlets where
consumers are incentivized with basic digital rewards (airtime, data,
etc)
• USSD and web based for universal access

9. 9
Promotions Reporting
• A data capturing tool through which promoters can provide live
information about ongoing promotions and activations
• Able to collect rich data including video, audio
• It can also be used to recruit, manage and even pay promoters

10. 10
Consumer Loyalty
• Consumers earn rewards by participating in different activities e.g.
sales promotions, complete surveys, capture information
• Consumers can either earn basic digital rewards or product rewards

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Benefits for the Manufacturer
• Rapid trade execution
• Increased reach (creating a digital DSD channel)
• Access to sales, occasion and consumer data (demographics, brand
repertoire, purchase and consumption behaviour)
• Ownership/ strong share of the in-outlet digital channel
• Higher levels of direct consumer engagement

12. 12
Benefits for the Outlet
• Increase in foot traffic and customer dwelling time
• New sources of income for the business
– Selling access to Wi-Fi networks
– We can enable the outlet to become a distributor of mobile products
• Participation in campaign activities they were previously excluded
from

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+27 (0) 12 004 0691
+27 (0) 82 909 0083
www.consumatech.co.za
imagine@consumatech.co.za
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linkedin.com/consumatech