Google and Deloitte data show that 50% of retail sales and 22% of shoppers, respectively, are influenced by digital channels. Katalyst proposes installing interactive kiosks called MoneyTrees in shopping locations to connect offline and online shopping. The kiosks would allow merchants to engage shoppers digitally without an app download and capture consumer data. This would help merchants test new digital sales strategies and drive foot traffic to their online stores. Katalyst aims to partner with malls, airports, and other property owners to deploy and manage a network of MoneyTree kiosks, generating revenue from merchant fees and digital advertising.

2. Market Outlook
Google confirms that 50% of ALL RETAIL sales are influenced by digital channels
Deloitte finds that 22% of SHOPPERS spend more as a result of digital channels
Google data: http://www.retailtouchpoints.com/topics/omnichannel-cross-channel-strategies/50-of-brick-and-mortar-sales-are-influenced-by-digital-channels
Deloitte data: http://www2.deloitte.com/content/dam/Deloitte/us/Documents/consumer-business/us-rd-thenewdigitaldivide-041814.pdf
The increasing costs of tech. and the ever changing digital
channels have made it difficult and expensive for merchants
to engage in novel digital retail strategies
The problem:

3. The Opportunity
ICSC a retail merchant association finds:
1. Consumers are now channel-agnostic and shop across different devices
2. Self-Service is the preferred method of checkout
3. Apps have lost their novelty and are viewed as data burdens on mobiles
4. Digital Sales Strategies will continue to drive growth:
• Assurance Deals
• Geo-Driven &Time-Sensitive Sales
• Bundles from Multiple Brands & Singular SKU’s
• Rewards for All (diverse merchants) Purchases from omnichannel gateways
Market data obtained from: http://www.icsc.org/uploads/default/2013-Economic-Impact.pdf

4. Katalyst Solution
• Connects merchants with shoppers at convenient shopping locations
• Drives new foot traffic to digital sales platforms
• Engages digital (mobile) sales without the need to download an app
• Captures data demographics on shoppers and merchants
• Integrates third party web applications

5. Custom Units – MoneyTrees™ Hardware (fully customizable)

6. Proposed Applications:
DEVELOP AVIRTUAL MALL
create a virtual gateway for merchants to
engage their shoppers
Infinite Shelf Space
unlimited SKU’s
Novel Sales Strategies
digital canvas for creating singular
brand experiences with shoppers
Test Concept Brands
gauge brand acceptance before
committing to costly risks
Segment Shopper Behavior
unleash the power of retail big data

7. Target Market
• All Shoppers are invited to interact with the voice and touch
activated fun units
• Millennials are the core focus, since they:
• Perceive digital sales strategies as enhancers
• Fear missing out on experiences happening around them, and
• Seek physical retail integration with digital shared experiences
Millennials data obtained from: http://millennialbranding.com/2015/millennial-consumer-study/

8. Business Model
• Scalability and Distribution:
• Katalyst seeks to install individual units, MoneyTrees™, at convenient shopping locations
• Future MoneyTrees™ would be owned by third party investors and property managers & operators
• Core Competency:
• Administer the Katalyst network of leasable MoneyTrees™
• Develop market business intelligence and predictive forecasting for sales optimization
• Revenue Streams:
1. Slotting Fee – Merchants pay for the space they use and the amount of MoneyTrees™ allocated
2. Sales Commissions – Capture a sales percentage of all transactions
3. Digital Signage - MoneyTrees™ are constantly looping digital advertising 24/7 (365)
4. Market Research Reports – Business Intelligence on network sales and traffic

9. Marketing Strategy
Strategy:
• Focus in promoting participating brands
• NO Katalyst SKU’s are sold
• Local, Regional and National roll-outs
CustomerAcquisition
• Units are installed in locations with a preexisting
flow of shopping pedestrians
• High traffic areas or Captive Audiences
Marketing efforts :
• Mobile-heavy presence
• Target cellphones present within a geographic zone
• Digital Signage (use the screens as promotions)
• Segmented messages depending on target
Promoting brands in a ‘shoppers guide’ style

10. How it works:
Merchants
• Mall Operator
• MallTenants
• Advertisers
Command Center
1) Units are always connected with each other
2) Merchants upload their content to Command Center
3) Command Center (cloud):
i. pulses the units
ii. manages digital signage loops
iii. monitors and tracks performance
iv. produces on-demand reports
Brand Content Upload – Live Connections
1) MallVisitors ‘TAP’ units
2) Select item and complete payment
3) Command Center embeds payment to Merchants
4) Merchants controls transaction and fulfillment
5) Units transmit transaction receipt to MallVisitors
UserTransactions
Mall
Visitors Units
TRANSACTIONSARE DELIVEREDVIA: E-DOWNLOAD ● IN-STORE PICKUP ● COURIER ● MAIL

11. Why Katalyst?
• A lean and agile startup with an experienced executive team
• Scalable model prime for rapid growth and high dividends
• Multiple Retail Environment Applications
• Multiple Suitable Locations [Malls, Airports, Hospitals,Office Lobby, Univ. campus]
• Multiple Forms Risk Mitigation and Financial collaterals
• Lucrative exit opportunities, with a view to develop an eventual I.P.O.

12. Founder & Advisors
CARLOS ‘CHARLIE’ DANIEL
• Founder of Katalyst [Jan. 2016]
• Informatics Sr. Consultant with
Deloitte, focused in big-data
enterprise implementations for
Fortune 500 clients in NewYork
• Law school graduate w/ triple
major in computer science
ADVISORS:
• Carlos Gonzalez
• Sr. Executive with over 40 years of
marketing and sales experience in a
wide range of industries including the
retail and telecom sectors
• Karola Hawk
• Hollywood executive producer with a
vast experience in visualization and
creative branding

13. No offering for sale is made herein. Any forecasting made herein is subject
to change without the knowledge of Katalyst of America CORP
Do not rely on the information herein apart than for informational purposes. All
content herein is confidential and protected by the laws of the State of Florida.2015
Katalyst of America CORP
17145 N. Bay Rd. #4404
Sunny Isles Beach, FL 33160
MyMoneyTreeKiosk.com