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Zach Gemignani,
Founder & CEO, Juice Analytics
Building a
DATA FLUENT
ORGANIZATION
Day after day, day after day,
We stuck, nor breath nor
motion;
As idle as a painted ship
Upon a painted ocean.
!
Water, water, every where,
And all the boards did shrink;
Water, water, every where,
Nor any drop to drink.
!
— The Rime of the Ancient
Mariner, Samuel Coleridge
Has big data failed to meet expectations?
Gartner Hype Cycle
Forbes, 2/14/14
Big Data
We need to refine data into products and
decisions that drive your organization forward
http://www.flickr.com/photos/rocor/6398436515
Lots of problems, lots of solutions
Spreadsheet
proliferation
Lack of BI adoption
Ivory-tower analytics
Stuck data
warehouse projects
Many, disparate
data sources
Inaccessible
reporting
Lack of management
support for data projects
Data scientists
Dashboards
Data visualization
and storytelling
Big Data
Technologies
ROI-justification of
data projects
Self-service BI
Master Data
Management
Cross-trained
analysts
What does it take for an organization
to be able to unlock the value in their
data?
What skills, culture, processes, and
technologies are required?
https://www.flickr.com/photos/kebabette/229919555/
Data fluency: the ability to use the
language of data to fluidly exchange
and explore ideas within your
organization
Data fluency
The focus of data fluency
People & skills
Communication
Leadership
Technology
More data
Tools
Data Fluency Framework
Data product
authoring
Data fluent
culture
Data
ecosystem
Data Consumers Data Producers
Individual
Organization
Data literate
consumers
Data Literate Consumers
Language of data
Critical
consumer
How to find
insights
Data sources
Fantasy Football
25 million football
fans transformed into
sophisticated data
consumers
Data Producers
Message &
audience
Data visualization
Data storytelling
Form, aesthetics
User actions
Rising standards for data viz
Leaders set expectations
Shared language
Well-understood key metrics
Data Fluent Culture
Apple App Ecosystem
App Store
iOS SDK
App Store sales and reviews
iOS device users
Developer rules & tools
Data Ecosystem
Development tools
Standards and
training
Feedback and
improvement
Discoverability and
sharing
An environment that supports fluid movement
and sharing of ideas through data
Data users
Data Fluency Framework
Data Consumers Data Producers
Individual
Organization
Ability to
understand and
draw meaning
from data
products
Skills to create
effective data
products
Ecosystem for
building and
sharing data
products
Foundation for
common
interpretation
of data
products
So you’ve got Big Data…
You have all the data and
technology you need
Data is only as good as the people
using it
Shared understanding and
communication is the missing link
Healthcare, advertising
& media, marketing
A decade of working with
businesses who wonder:
“How can I get more value
from my data?”
Web dashboards
Visualizations
Analytical tools

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Building a data fluent organization

  • 1. Zach Gemignani, Founder & CEO, Juice Analytics Building a DATA FLUENT ORGANIZATION
  • 2. Day after day, day after day, We stuck, nor breath nor motion; As idle as a painted ship Upon a painted ocean. ! Water, water, every where, And all the boards did shrink; Water, water, every where, Nor any drop to drink. ! — The Rime of the Ancient Mariner, Samuel Coleridge
  • 3.
  • 4.
  • 5. Has big data failed to meet expectations? Gartner Hype Cycle Forbes, 2/14/14 Big Data
  • 6. We need to refine data into products and decisions that drive your organization forward http://www.flickr.com/photos/rocor/6398436515
  • 7. Lots of problems, lots of solutions Spreadsheet proliferation Lack of BI adoption Ivory-tower analytics Stuck data warehouse projects Many, disparate data sources Inaccessible reporting Lack of management support for data projects Data scientists Dashboards Data visualization and storytelling Big Data Technologies ROI-justification of data projects Self-service BI Master Data Management Cross-trained analysts
  • 8. What does it take for an organization to be able to unlock the value in their data? What skills, culture, processes, and technologies are required? https://www.flickr.com/photos/kebabette/229919555/
  • 9. Data fluency: the ability to use the language of data to fluidly exchange and explore ideas within your organization Data fluency
  • 10. The focus of data fluency People & skills Communication Leadership Technology More data Tools
  • 11. Data Fluency Framework Data product authoring Data fluent culture Data ecosystem Data Consumers Data Producers Individual Organization Data literate consumers
  • 12. Data Literate Consumers Language of data Critical consumer How to find insights Data sources
  • 13. Fantasy Football 25 million football fans transformed into sophisticated data consumers
  • 14. Data Producers Message & audience Data visualization Data storytelling Form, aesthetics User actions
  • 16. Leaders set expectations Shared language Well-understood key metrics Data Fluent Culture
  • 17. Apple App Ecosystem App Store iOS SDK App Store sales and reviews iOS device users Developer rules & tools
  • 18. Data Ecosystem Development tools Standards and training Feedback and improvement Discoverability and sharing An environment that supports fluid movement and sharing of ideas through data Data users
  • 19. Data Fluency Framework Data Consumers Data Producers Individual Organization Ability to understand and draw meaning from data products Skills to create effective data products Ecosystem for building and sharing data products Foundation for common interpretation of data products
  • 20. So you’ve got Big Data… You have all the data and technology you need Data is only as good as the people using it Shared understanding and communication is the missing link
  • 21. Healthcare, advertising & media, marketing A decade of working with businesses who wonder: “How can I get more value from my data?” Web dashboards Visualizations Analytical tools