This document summarizes trends in enterprise analytics presented by William McKnight. It discusses the increasing importance of data and analytics for businesses. Key trends include greater use of data lakes, multi-cloud strategies, master data management, data virtualization, graph databases, stream processing, self-service analytics, and the rise of roles like Chief Data Officer. Data science and analytics skills will become more operational. Selection of big data platforms will consider factors like SQL support, data size, and workload complexity. Overall, data maturity correlates strongly with business success and organizations must continually advance to remain competitive.