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Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel

Sarah Rice
Sarah Rice
Sarah RiceAdjunct Faculty at California College of the Arts

This presentation is from a Panel given at the Information Architecture Summit in Memphis, March 2009. Summary of topic: Information Architects have an opportunity to structure and evolve their own work environment. There is potential to influence where they work, who they work with, the type of work they do and who they do work for. As a freelance IA consultant, there can be a lot of flexibility, but also a lot of uncertainty. Creating boundaries that help define the work we do and how we do it can be difficult, and these boundaries change as the field changes and as we as IAs mature. This panel discusses what it is like to create ones own work environment - the motivation for taking this entrepreneurial path, what it has been like, what we’ve learned, the ups and downs of such a work life.

Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel

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The Courage to Quit:
Starting, Growing and Maintaining Your Own UX Business




Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey
                                                          0 of many
Seneb Consulting
                                           1 of many
http://www.wordle.net
Who We Are

  Sarah A. Rice


  Whitney Hess         Whitney Hess


  Jenn Anderson


  Christopher Fahey




    Seneb Consulting
                                      2 of many
3 of many
Seneb Consulting
                   4 of many
Seneb Consulting
                   5 of many
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Courage To Quit: Starting, Maintaining and Growing Your Own UX Business - IA Summit 09 Panel

  • 1. The Courage to Quit: Starting, Growing and Maintaining Your Own UX Business Sarah A. Rice, Whitney Hess, Jenn Anderson, Chris Fahey 0 of many
  • 2. Seneb Consulting 1 of many http://www.wordle.net
  • 3. Who We Are Sarah A. Rice Whitney Hess Whitney Hess Jenn Anderson Christopher Fahey Seneb Consulting 2 of many
  • 5. Seneb Consulting 4 of many
  • 6. Seneb Consulting 5 of many
  • 7. Seneb Consulting 6 of many
  • 8. Seneb Consulting 7 of many
  • 9. UX Strategy & Design User Research Branding Design from the outside in
  • 10. “More high-income workers are freelancing their way to wealth through multiple part-time gigs, changing the way we define a successful career.” The Daily Beast, January 2009 http://tinyurl.com/7htdt9 Source: Survey conducted by The Daily Beast and Penn, Schoen & Berland Associates. Five hundred employed U.S. citizens aged 18 and over were interviewed via the Internet on January 8-9, 2009.
  • 11. Say they have personally felt some 74% impact from the economic crisis Americans in survey are now 1/3 working either freelance or two jobs Have taken on additional gigs 45% in the last 6 months
  • 12. “These new alternative workers are not low-income—they are college-educated Americans who earn more than $75,000 a year.”
  • 13. Zigzagging from outie to innie and back a little background…
  • 14. 1990 1995 2000 2005 EDUCATION EMPLOYERS Carnegie Mellon Brand identity User Experience Strategy & Design Information design User Research
  • 15. Becoming an innie assumptions easier to drive consensus pick & choose control the direction of product
  • 16. Becoming an outie assumptions less connected control my own time frenetic
  • 17. Becoming an innie the good deep domain knowledge camaraderie of peers thought leadership support staff conference $ networking opportunities
  • 18. Becoming an outie the good getting it, touching it, delivering it autonomy exercising my nimbleness variety
  • 19. Becoming an outie flexibility what it takes willingness to be part of client’s team courage to step away when it’s time
  • 57. Seneb Consulting 56 of many http://www.wordle.net
  • 58. Contact rice@seneb.com Sarah A. Rice whitney@whitneyhess.com Whitney Hess jenn@3across.com Jenn Anderson chris.fahey@behaviordesign.com Christopher Fahey Seneb Consulting 57 of many
  • 59. THANKS! 58 of many