Preparing Students for Internships by Chris Lavelle and Mike Wong
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Chris Lavelle and Mike Wong present "Preparing Students for Internships" during Reynolds Business Journalism Week 2013. Reynolds Business Journalism Week is an all-expenses-paid seminar for journalists looking to enhance their business coverage, and professors looking to enhance or create business journalism courses. For more information about business journalism training, please visit businessjournalism.org.
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Preparing Students for Internships by Chris Lavelle and Mike Wong
- 1. Preparing students for jobs & working with local media Title Slide Jan. 3, 2013 Business Journalism Professors Seminar
- 2. Mike Wong • Director, Cronkite Career Services • Manage 600 internships per year • Teach career-‐preparaKon course for seniors and graduate students • 16 years of professional experience as TV news manager in Phoenix (NBC and PBS affiliates) • 11 years of experience providing media training for internaKonal journalists from Bosnia, Bulgaria, Romania, Macedonia, Montenegro, Slovakia and Serbia.
- 3. ChrisKne Lavelle • Business journalism, digital media management and strategy. • Guided two major Arizona news websites – The Arizona Republic’s azcentral.com and eastvalleytribune.com • Former business editor and digital media manager at The Phoenix GazeZe and The Arizona Republic.
- 4. Building for success Key role for professors - help students acquire work experience and publication in media outlets. • Prepare the students • Relationships with local media
- 5. Who are these students? From Deloitte Consulting How do they talk? Produced by Ryan Jenkins
- 6. How do you reach them? Less is More. Or, Get Right to the Point Millennials are used to ge]ng info in short bursts (through texts, 140 characters for TwiZer, one-‐liners on FB, etc.)
- 7. How do you reach them? Video Presenta=on Consider: One of every five millennials has posted a video of themselves online. That’s three Kmes more than any other age group. Source: Pew Center
- 8. The building blocks 1. Experience & Skills 2. Resume 3. ReputaKon 4. Professional RelaKonships 5. Local media
- 9. 1. Advise students to build experience and skills. • Internships • Immersion programs • Campus media
- 10. Where should students search? J-Jobs
- 11. 2. Advise students to build resume, porHolio. • Relevant experience • Resume (traditional and online) • Organizing a portfolio
- 12. 3. Advise Students to prac=ce professionalism, build reputa=on • In EMAIL address cuKepie@asu.edu NewsDude@asu.edu Sweetcaroline12@asu.edu • VM greeKng “Hey, this is Stan, The Man. I can’t get to your call at the moment ‘cuz I’m out ballin’. Leave a message. Out.”
- 13. In wriMen communica=on to employers, faculty, staff • Avoid ALL CAPS • Avoid exclamaKon points and Doubles and Triples-‐ !!! (see how bad it looks?) • Write “Thank You” Notes
- 14. Maintain professionalism . . . • In social media
- 15. According to a study by Reppler (a social media-‐monitoring service): 91% of recruiters use social-‐networking sites to screen prospecKve employees.
- 16. During the hiring process, which social networks do you use to screen prospects? FB: 76% TwiZer: 53% LinkedIn: 48% Source: Reppler
- 17. During which phase of the hiring process, do you look at social-‐ networking sites to screen prospecKve employees? • Aoer receiving applicaKon: 47% • Aoer iniKal conversaKon with prospect: 27% • Aoer detailed conversaKon: 15% Source: Reppler
- 18. Have you ever rejected a candidate because of what you saw about him/ her on a social-‐networking site? • Yes: 69% • No: 26% • Don’t use those sites to screen candidates: 5% Source: Reppler
- 19. 4. Advise students to build professional rela=onships. • Use professors as resources and recommenders • Network at internships • Get involved with career-‐related clubs • AZend professional development, seminars, mixers • Reach out to alumni • Find mentors
- 20. 5. Work with local media. The professor’s relaKonship with local media and employers in your market is criKcal for your students’ success. TOP PRIORITY: get published, aired. Professional experience builds confidence and porrolios.
- 21. How? Who? • Internet sites, newspapers, radio, TV in your local market • NaKonal media • WSJ, USA Today, LA Times, Reuters, Bloomberg, CNBC • Trade publicaKons • Corporate media / investor relaKons . . . Think beyond tradi=onal media.
- 22. Your examples • Liu Lihua – local media and China Today • Sandra L. Combs – Arkansas State University – local media, campus media • Kathryn Jones Malone – Tarleton State University -‐ Texan News Service • Leonard Horton – Florida A&M University – CBS News, local media • James Nelson – MarqueZe University • Micheline Maynard – Central Michigan
- 23. Success stories at Cronkite • CareerBuilder /JOBS arKcles for The Arizona Republic • Small-‐business features for The Phoenix Business Journal • Entrepreneurs for The East Valley Tribune • TV packages, videos: Jerome marijuana, Luke AFB, East Valley Business Expo. • Non-‐tradi=onal: U-‐Haul communicaKons, CSP Magazine • Student media – Downtown Devil, State Press, Cronkite News Service
- 24. Story ideas that work • Careers, jobs • IdenKfy topics and assign to students. Use local resources – career advisers, HR experts • Small-‐business features • Send students out to visit local businesses and find an interesKng angle. • Entrepreneurs • Talk to Chambers and other business organizaKons in town to find out who is starKng businesses. • Future of your town – economics, growth • Downtown – what’s happening? • ResidenKal development • Any manufacturing in your town? What?
- 25. Beyond tradi=onal media • WHAT? Industries in your markets • Retail • Pets • Manufacturing • EducaKon • Entertainment, etc. • What companies are in your market, and what industries do they represent? • Look for trade publicaKons, corporate media.
- 26. Bring the editors to the classroom. • Face-‐to-‐face with the students • Tell about their companies. • What do they value in their coverage? • What skills do they need most? • Describe the “ideal reporter candidate”? • How can students contribute best and get published?
- 27. Make your media partners happy. • Know the editors’ needs. • Find niches for student work (Career pages, Spotlight on Local Business). • Ask for assignments – press releases. • If possible, pair students & reporters on local business coverage.
- 28. Make it ‘easy’ for the editor. This is another key to success … Student work should be “ready to publish.” • Spend class Kme reviewing student work. • Get students involved. • Re-‐work, edit Yes, it takes *me – but it’s the surest way to help students get those clips, por;olio they need.
- 29. Takeaway Do’s • Do challenge / require students to be published. • Do encourage students to seek their own outlets for their work. • Do ask editors for assignments. Meet with them before class begins to idenKfy needs, pain points. • Do engage the class in reviewing each others’ work. CriKque, revise. • Do reach out to corporate communicators.
- 30. Takeaway Don’ts • Don’t overlook non-‐tradiKonal outlets. • Don’t miss opportuniKes with companies, organizaKons and trade publicaKons. • Don’t underesKmate the Kme it takes to work with students on ediKng, revisions. • Don’t forget – it’s all about clips and porrolios that lead to internships and job.
- 31. And don’t forget ~ • Make it easy on the editors, and they will be your friends for many semesters.