Title: Build your brand online Subtitle: Learn the keys to leveraging social media to enhance your sphere of influence and enable people to connect with you online. Description: During this fast paced training session you will learn the following: • The most important 5 sites online for building your brand • The fastest growing sites that you need to be watching • The “dead” technology the savviest marketers use to expand their online presence • The 5 mistakes you’ve probably already been making • The four keys for successfully building your brand online

1. Build Your Brand Online

2. Agenda
• Introduction
• Top 5 sites
• Fastest growing sites
• 5 mistakes
• Four keys
• “Dead” technology
• Strategy

3. CommunityFeedbackCompany
Old model

4. Feedback
Community
Feedback
Company
New model

5. Most important sites
• Facebook
• Google Plus
• YouTube
• Twitter
• LinkedIn

6. Facebook
• 1.23 Billion monthly active
users
• 757 million users log in daily
• 189 million are mobile only
• ●

9. Google Plus
• 2nd most popular social
network with 318.4 million
monthly active users
• Google Plus and Google Local
have merged

10. • More than 1 billion unique users visit YouTube each month
• Over 6 billion hours of video are watched each month on YouTube—that's
almost an hour for every person on Earth
• 100 hours of video are uploaded to YouTube every minute
• YouTube is localized in 61 countries and across 61 languages
• According to Nielsen, YouTube reaches more US adults ages 18-34 than any
cable network

11. Twitter
• 200 million active users
• 400 million Tweets every
day.
• 60% mobile
• follow six or more brands.

12. LinkedIn
• 277 million
Registered
members
• all 2013 Fortune
500 companies

13. Fastest Growing Sites
• Pinterest
– 70 million 5/24/13
– 20% of US women are on Pinterest
• Instagram
– 200 million monthly actives
– 16 Billion photos shared
– 1.2 billion likes daily
• Tumblr
– Blogs 175.3 million
– Posts 79.2 billion
– Daily posts 106.8 million
• SnapChat
– 26 million US users
– 400 million Snaps per day
• WhatsApp
– 520 million monthly users
– 320 million daily users
– 19 billion messages sent daily

14. The 5 mistakes

15. Selling too soon

16. No Plan

17. No Co-ordination

18. Focus on Numbers

19. Focus on tools

20. Dead Technology

21. Why email?
– 44% of email recipients made at least one
purchase last year based on a promotional
email. (Convinceandconvert.com)
– 82% of consumers open emails from companies.
(Litmus)
– 85% of internet users access email
– For every $1 spent, $44.25 is the average return
on email marketing investment. (Experian)
– 85% of internet users access email
– Cheap
– Trackable
– Real ROI

22. Keys to success

23. Forge relationships

24. Share Your Knowledge

25. Have goals and a Plan

26. Develop a solid strategy.

27. Customer persona
• Describe your ideal customer
• How old?
• What do they do?
• Kids?
• Married / single
• What type of house?
• Do they entertain?

28. Decide on your username
www.Knowem.com

29. Traffic Sources
Website
Blog
Facebook
LinkedIn
Google Plus
Reputation
ManagementYoutube
Twitter
Search
engines
Email

30. Content ideas
• What is interesting to
your ideal customer
• What type of content will
you use?

31. Strategy Short posts and articles
• Short posts
• Post on social media sites
• Long content – articles etc
• Post on your blog
• Link to it from your social
media profiles
• Email your list

32. Strategy Videos and Photos
• Videos
• Post to Youtube and other
video sites
• Embed YouTube video in
Blog Share link on social
media profiles
• Email Your list
• Photos
• Post to website / blog
• Post to image sharing sites
• Link to website / blog from
social media sharing sites

33. Questions