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How to Create a Book in 30 days
Why should you publish a book?
•
•
•
•
•

Books are a business card
Expert Status and Credibility
Networking
Speaking / PR...
Where do you start?

• What will you write about?
• What is the purpose of your book?
• How will you write your book?
Four ways to write your book
•
•
•
•

Write it yourself
Hire a writer
Hybrid
Crowdsource it
Crowdsource it
•
•
•
•

You don’t have to write it
Multiple people to promote it
Potentially slower
Needs a lot of editing
Write it yourself
•
•
•
•

You control it
It’s your voice
Least expensive
Usually takes the longest
Hire a writer
• Usually the fastest
• Potentially better quality
• Most expensive
Hybrid
•
•
•
•

Fast
Moderate expense
Your voice
Your content
Step One Research
•

Read 3 books on your subject
– Look up the authors for blogs and social
media presence
– Sign up for ...
Step Two Planning
•
•

•

Write down a minimum of 15-20 of the
biggest questions about your subject
Take the strongest 10 ...
Step Three – Creating
•

•
•
•

Write 250 – 750 words about
each bullet
Or
Record yourself answering the
questions
Have th...
Step Four – Editing
•

•
•
•
•

Review all of your content
• Do the chapters make sense?
• Are they in the right order?
• ...
Step Five - Formatting
•
•
•

ePUB format
• XML based e-book format
Kindle formatting
Print on Demand
Questions
Become an Author in 30 days  Presented to BAM November 2013
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Become an Author in 30 days Presented to BAM November 2013

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In this presentation made to the Billings Advertising and Marketing club

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Become an Author in 30 days Presented to BAM November 2013

  1. 1. How to Create a Book in 30 days
  2. 2. Why should you publish a book? • • • • • Books are a business card Expert Status and Credibility Networking Speaking / PR opportunities Lead Generation
  3. 3. Where do you start? • What will you write about? • What is the purpose of your book? • How will you write your book?
  4. 4. Four ways to write your book • • • • Write it yourself Hire a writer Hybrid Crowdsource it
  5. 5. Crowdsource it • • • • You don’t have to write it Multiple people to promote it Potentially slower Needs a lot of editing
  6. 6. Write it yourself • • • • You control it It’s your voice Least expensive Usually takes the longest
  7. 7. Hire a writer • Usually the fastest • Potentially better quality • Most expensive
  8. 8. Hybrid • • • • Fast Moderate expense Your voice Your content
  9. 9. Step One Research • Read 3 books on your subject – Look up the authors for blogs and social media presence – Sign up for newsletter if they have one • • • • Do a Google search on your subject Do a Google blog search on your subject Do a Twitter search on your subject Look for hot topics in your market
  10. 10. Step Two Planning • • • Write down a minimum of 15-20 of the biggest questions about your subject Take the strongest 10 questions – Write them on the top of PowerPoint slides On each slide write down 10 bullets about the larger question
  11. 11. Step Three – Creating • • • • Write 250 – 750 words about each bullet Or Record yourself answering the questions Have the recording transcribed
  12. 12. Step Four – Editing • • • • • Review all of your content • Do the chapters make sense? • Are they in the right order? • Look for what’s missing Write an Intro chapter Write a closing chapter Have other people read it and/or Hire an editor to edit it
  13. 13. Step Five - Formatting • • • ePUB format • XML based e-book format Kindle formatting Print on Demand
  14. 14. Questions

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