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Social Media Marketing -- Find and Listen to the Conversation

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Social Media Marketing -- Find and Listen to the Conversation explains some of the methods and tools you can use to find and monitor the conversation going on around your brand. This was one module of an all day class that I taught on May 20th

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Social Media Marketing -- Find and Listen to the Conversation

  1. 1. Presented by Doug McIsaac Find and Listen to the conversation
  2. 2. Who is your customer?
  3. 3. Find the Conversation
  4. 4. Google <ul><li>Industry </li></ul><ul><li>Niche </li></ul><ul><li>Keywords </li></ul><ul><li>“ Keyword” Group </li></ul><ul><li>“ Keyword” Forum </li></ul>
  5. 5. Twitter <ul><li>Do  google searches using the following syntax  for your keyword -- Replace “camping” </li></ul><ul><li>intitle:&quot;camping* on twitter”site:twitter.com  </li></ul><ul><li>text:&quot;bio * camping&quot; site:twitter.com </li></ul>
  6. 6. Other places <ul><li>Facebook </li></ul><ul><ul><li>Groups </li></ul></ul><ul><ul><li>Community pages </li></ul></ul><ul><ul><li>Business pages </li></ul></ul><ul><li>YouTube </li></ul><ul><li>Niche sites </li></ul><ul><li>Ask your customers </li></ul>
  7. 7. Listen to the Conversation
  8. 8. Google Alerts
  9. 9. <ul><li>Industry </li></ul><ul><li>Company </li></ul><ul><li>Name </li></ul><ul><ul><li>Key management </li></ul></ul><ul><li>Your competitors </li></ul><ul><ul><li>Products </li></ul></ul><ul><ul><li>Key management </li></ul></ul>
  10. 10. Search.twitter.com/advanced
  11. 11. Google.com/Reader
  12. 12. Monitoring dashboard
  13. 13. Other tools <ul><li>SocialMention.com </li></ul><ul><li>www.Radian6.com </li></ul><ul><li>www.vocus.com  </li></ul>
  14. 14. Interested in learning more Contact Doug McIsaac [email_address]

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