The future of mobile marketing is now

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Mobile marketing presentation from Billings Chamber Business Showcase 2011

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The future of mobile marketing is now

  1. 1. The Future of Mobile Marketing...is Now<br />
  2. 2. Mobile Will Be Bigger <br />Than Desktop Internet <br />in 5 Years<br />Gartner – 2013<br />Morgan Stanley – 2015<br />
  3. 3. Schedule<br />Industry Stats<br />Mobile Apps and Banners<br />SMS / Text messaging campaigns<br />QR codes<br />What’s the future…<br />
  4. 4.
  5. 5. 52% of local businesses are planning to engage in some type of mobile marketing<br />36% of those local businesses plan to devote more than 20% of their ad budgets to mobile efforts<br />Borrell Associates “Main Street Goes Mobile” 2011<br />
  6. 6. Cellphone vs Computer<br />85% own a cell phone <br />76% percent who have a computer. <br />8-29 year olds 96% own a cell phone.<br />Pew Research Center <br />
  7. 7. Smartphones<br />Smartphones expected to grow 41% this year and<br />Tablet adoption expected to continue to rise<br />Borrell and Associates Main Street Marketing Report 2011<br />
  8. 8. Smartphones<br />87% access the internet or email on their handheld, <br />68% on a typical day. <br />25% mostly go online using their phone, <br />http://pewinternet.org/Reports/2011/Smartphones.aspx<br />
  9. 9. Mobile Apps Data<br />300,000 mobile apps have been developed in the last three years IDC (December 2010)<br /> In 2010 these 300,000+ applications were downloaded 10.9 billion times.<br /> IDC predicts that global downloads will reach 182.7 billion in 2015 and will be worth US$35 billion.<br />$7.3 billion in direct revenue from apps in 2011 Canalys (June 2011) <br />rising to $36.7 billion by 2015..<br />
  10. 10. KTVQ Mobile Web App: <br />In 2011 Q2 introduced KTVQ.COM mobile web application. Q2 offers the free mobile web application within the Android marketplace & iTunes App store. <br />STORY PAGES<br />SPORTS<br />WEATHER<br />HOME<br />300 x 50 Banner<br />EXAMPLE<br /><ul><li> Over 2,100 KTVQ.com Mobile Web App downloads.
  11. 11. 31,400 Mobile web app views on average a month (Sections: Home, Videos, Sports, Weather, etc)
  12. 12. Historically, we are seeing a 10x higher click-through rate on the mobile sponsorships than traditional web banner ads. </li></li></ul><li>US Mobile Advertising Spend<br />$790 million in 2010<br />$4 billion in 2015<br />An increase of 406%<br />June 23 from BIA/Kelsey. <br />
  13. 13. Local mobile advertising spending<br />$404 million in 2010<br />$2.8 billion in 2015<br />An increase of 600%<br />June 23 from BIA/Kelsey. <br />
  14. 14. SMS / Text Messaging<br />
  15. 15. SMS / Text<br />90% of the U.S population owning cell phones,<br />98% of those phones being SMS-enabled out of the box<br />according to CTIA’s semi-annual wireless industry survey<br />
  16. 16. 90% of all text messages are read within three minutes of their delivery, <br />99% of all text messages are read by the recipient,” <br />whitepaper on conversational advertising [PDF] by SinglePoint.<br />
  17. 17. Text Campaigns<br />Mobile campaigns can come in many Call-to-Action options: <br /><ul><li>Alerts: Text for specified mobile alerts
  18. 18. Text-2win (Sweepstakes): Text to win
  19. 19. Text-2win + Auto Alert: Text to win and for specified mobile alerts
  20. 20. Text-2vote: Text in to place vote
  21. 21. Text request: Text to give comment or question
  22. 22. Text-4info: Text for more details/info </li></ul>Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611 <br />
  23. 23. MOBILE MARKETING CAMPAIGN<br />KTVQ TESTIMONIAL<br />Q2 Offered & promoted an Elton John Ticket giveaway <br />using the Text-2win + Auto Alert tool. <br />945 people texted in <br />171 people opted out<br />774 people remained in the Q2Deals database<br /> to receive future offers from Q2 <br />Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611 <br />
  24. 24. ALERTS<br />MOBILE MARKETING CAMPAIGNS<br />Alerts: <br /><ul><li> Campaign that is compelling and relevant to the viewer.
  25. 25. Potential subscribers must be told the frequency of the alerts. </li></ul>Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611 <br />
  26. 26. Source: http://www.mobilemarketingwatch.com/infographic-the-united-states-of-text-message-spam-17603/<br />
  27. 27. Experience it Yourself<br />Take out your phone<br />Short code: 95730<br />Keyword: T2W <br />
  28. 28. QR Codes<br />URLs<br />Text<br />Phone numbers<br />SMS <br />
  29. 29. 14 million scanned in June alone<br />
  30. 30. QR Readers<br />Android <br />QR Droid<br />iPhone<br />QR Reader for iPhone - By TapMedia Ltd<br />
  31. 31. QR generator<br />http://qrcode.kaywa.com/<br />
  32. 32. MyToy.de<br />LEGO built colourful, 3-D codes that took people to their website, where they could purchase the very bricks used to make the QR codes.<br />According to online tracking, 49% of all MyToy.de visitors were achieved through this campaign.<br />
  33. 33.
  34. 34. The Future<br />Focus on GEO location<br />Mobile Video<br />Mobile social interaction – Google Goggles<br />Mobile Payments<br />
  35. 35. Questions<br />
  36. 36. Ready to try Mobile Marketing?<br />Stop by the KTVQ booth <br />Email DMcIsaac@KTVQ.com<br />Call 406-252-5611<br />

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