Mobile marketing presentation from Billings Chamber Business Showcase 2011

1. The Future of Mobile Marketing...is Now

2. Mobile Will Be Bigger Than Desktop Internet in 5 Years Gartner – 2013 Morgan Stanley – 2015

3. Schedule Industry Stats Mobile Apps and Banners SMS / Text messaging campaigns QR codes What’s the future…

5. 52% of local businesses are planning to engage in some type of mobile marketing 36% of those local businesses plan to devote more than 20% of their ad budgets to mobile efforts Borrell Associates “Main Street Goes Mobile” 2011

6. Cellphone vs Computer 85% own a cell phone 76% percent who have a computer. 8-29 year olds 96% own a cell phone. Pew Research Center

7. Smartphones Smartphones expected to grow 41% this year and Tablet adoption expected to continue to rise Borrell and Associates Main Street Marketing Report 2011

8. Smartphones 87% access the internet or email on their handheld, 68% on a typical day. 25% mostly go online using their phone, http://pewinternet.org/Reports/2011/Smartphones.aspx

9. Mobile Apps Data 300,000 mobile apps have been developed in the last three years IDC (December 2010) In 2010 these 300,000+ applications were downloaded 10.9 billion times. IDC predicts that global downloads will reach 182.7 billion in 2015 and will be worth US$35 billion. $7.3 billion in direct revenue from apps in 2011 Canalys (June 2011) rising to $36.7 billion by 2015..

11. 31,400 Mobile web app views on average a month (Sections: Home, Videos, Sports, Weather, etc)

13. Local mobile advertising spending $404 million in 2010 $2.8 billion in 2015 An increase of 600% June 23 from BIA/Kelsey.

14. SMS / Text Messaging

15. SMS / Text 90% of the U.S population owning cell phones, 98% of those phones being SMS-enabled out of the box according to CTIA’s semi-annual wireless industry survey

16. 90% of all text messages are read within three minutes of their delivery, 99% of all text messages are read by the recipient,” whitepaper on conversational advertising [PDF] by SinglePoint.

18. Text-2win (Sweepstakes): Text to win

19. Text-2win + Auto Alert: Text to win and for specified mobile alerts

20. Text-2vote: Text in to place vote

21. Text request: Text to give comment or question

22. Text-4info: Text for more details/info Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

23. MOBILE MARKETING CAMPAIGN KTVQ TESTIMONIAL Q2 Offered & promoted an Elton John Ticket giveaway using the Text-2win + Auto Alert tool. 945 people texted in 171 people opted out 774 people remained in the Q2Deals database to receive future offers from Q2 Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

25. Potential subscribers must be told the frequency of the alerts. Ktvq.com 3203 3rd Ave North, Billings MT 59101 406-252-5611

26. Source: http://www.mobilemarketingwatch.com/infographic-the-united-states-of-text-message-spam-17603/

27. Experience it Yourself Take out your phone Short code: 95730 Keyword: T2W

28. QR Codes URLs Text Phone numbers SMS

29. 14 million scanned in June alone

30. QR Readers Android QR Droid iPhone QR Reader for iPhone - By TapMedia Ltd

31. QR generator http://qrcode.kaywa.com/

32. MyToy.de LEGO built colourful, 3-D codes that took people to their website, where they could purchase the very bricks used to make the QR codes. According to online tracking, 49% of all MyToy.de visitors were achieved through this campaign.

34. The Future Focus on GEO location Mobile Video Mobile social interaction – Google Goggles Mobile Payments

35. Questions

36. Ready to try Mobile Marketing? Stop by the KTVQ booth Email DMcIsaac@KTVQ.com Call 406-252-5611