WE Europe 2015: Build Your Leadership Brand

1. Build Your Leadership Brand with Jo Miller

3. Copyright 2015, Women’s Leadership Coaching, Inc. Jo Miller • Founding Editor of BeLeaderly.com and CEO of Women’s Leadership Coaching, Inc. • Helps emerging women leaders create a roadmap for their career advancement. • Has traveled widely in Europe, Asia Pacific, and the Middle East to deliver keynotes and teach workshops for conferences, professional associations, and corporate employee initiatives. • A leading authority on women’s leadership, Jo delivers more than 60 speaking presentations annually to audiences of up to 1,200 women.

6. Copyright 2015, Women’s Leadership Coaching, Inc. You can’t afford to wait… Don’t wait for permission or an invitation to lead. Don’t wait for someone to promote you. Take charge of your own career trajectory!

8. BUILD YOUR BRAND AS AN EMERGING LEADER • Your ideal career niche • Your leadership brand • Making your brand visible

9. —GENERAL MANAGER, SOFTWARE INDUSTRY “Be famous for something! Know what is your claim to fame.”

11. YOUR IDEAL CAREER NICHE

15. LEADERSHIP BRAND

16. “Be authentic about your own leadership style. Don’t try to change it. Own it. Communicate it. Put a value on it. Put a brand on it.” — DR. ROHINI ANAND, SVP, GLOBAL CHIEF DIVERSITY OFFICER, SODEXO

17. “I'd like to believe that I'm known as one who identifies, nurtures, and catalyzes talent, that gets things done with both courage and compassion.” — CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-MART

19. “Make your brand scalable.” — KRISTA THOMAS, VP MARKETING, FAN APPZ

21. Copyright 2015, Women’s Leadership Coaching, Inc. Your brand must evolve as you develop your career Entry-level brands Valuable contributor. Team-player. Specialist. Go-to person. Mid-level brands Strategist. Innovator. Subject matter expert. Change agent. People motivator. Project leader. Fixer. Turnaround architect. Senior-level brands Visionary. Thought leader. Leader who develops leaders. Charismatic leader. Rainmaker. Quiet leader. Delivers results.

23. “When I'm in the throes of a difficult decision, I often go back to that (brand) statement, and test my reaction to the situation by the statement. Does my reaction measure up to who it is that I represent myself to be? There have been moments in which I was going to pursue a course that was not particularly courageous but was expedient; and I realized that that was not what I stand for. I regrouped and refocused and proceeded in a way that was more courageous.” —CLAIRE BABINEAUX-FONTENOT, SVP & CHIEF TAX OFFICER, WAL-MART

24. MAKE YOUR BRAND VISIBLE

25. Results = Reward + Recognition Results = Reward + Recognition

28. — NINA BHATTI, FORMER PRINCIPAL SCIENTIST, HP LABS (NOW FOUNDER OF KOKKO, INC.) “Make something great happen. No one tells you to do it, but they appreciate the results.”

29. Copyright 2015, Women’s Leadership Coaching, Inc. Criteria for a Career- Enhancing Project Showcase your brand Demonstrate your ability to deliver valuable results • Directly support your organization’s strategic plan & goals • Improve the “bottom line” • Solve a big problem • Perform a specific, not general role (technical track) • Expose you to a new role or area of the business (management track) • At the cutting edge in your field of expertise • Special projects sponsored by key executives • Sharpen business acumen & leadership skills • Participate on special task forces and committees.

32. Copyright 2015, Women’s Leadership Coaching, Inc. Ways to promote accomplishments • Present in meetings. Invite leaders. • Send out a newsletter or regular status updates • Submit article to your organization’s newsletter • Write a blog, or paper for publication • Ask to be nominated for an award • Ask a colleague to “toot your horn”, and reciprocate • Speak on panels, and at conferences • Forward “thank you” emails.

34. BUILD YOUR BRAND AS AN EMERGING LEADER • Your ideal career niche • Your leadership brand • Making your brand visible

36. “There is nothing untoward about being honest about what you do well. Your company cannot fully appreciate how to leverage you as a resource if the company does not have visibility into what your unique talents are. So, don't deny that of your company. Get out there. Make sure that people see you. Make certain that they know what you do well. And while you're doing that, make sure that you're lifting some other people up as you climb.”

WE Europe 2015: Build Your Leadership Brand

Society of Women Engineers

WE Europe 2015: Build Your Leadership Brand