This document discusses content marketing and provides tips in 4 areas: 1) The types of content that can be produced, such as videos, podcasts, eBooks, and written content. 2) The gear and software needed, including lighting kits, microphones, cameras, and editing software. 3) How to automate parts of content creation through recording, transcribing, and posting. 4) Where and how to position content so it can be found, like on blogs, iTunes, YouTube, social media, and through emails. The document provides examples and advice for each area.
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If you work in software marketing, you'll know that a 15-minute chat with a technical expert can be the difference between a piece of content that resonates with your target audience, and one that falls flat.
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Content is definitely King and Queen and the Ace of Spades! What is the content marketing strategy for your business? In these slides you will discover what is content marketing, what are the types of content marketing that you can use in your business and how to repurpose and reuse your content in your business. Find out more info by copying and pasting this link in your browser: http://www.thenetworkforwomeninbusiness.com
Every small business should have a content marketing strategy. It will help you to grow your business and will position you as an expert.
How to get better content from technical resourcesMint Content
If you work in software marketing, you'll know that a 15-minute chat with a technical expert can be the difference between a piece of content that resonates with your target audience, and one that falls flat.
Here's how to conduct an interview that gives you the results you need.
Benjamin Curry - Becoming a Voice for Your Leadership TeamLavaConConference
In this session attendees will learn:
How to build trust with executives
How to partner with company leaders to give voice to their vision and goals
How two infrastructure writers at Salesforce followed those steps to keep employees informed about recent plans and developments—and get them excited about what the future might hold
Content is definitely King and Queen and the Ace of Spades! What is the content marketing strategy for your business? In these slides you will discover what is content marketing, what are the types of content marketing that you can use in your business and how to repurpose and reuse your content in your business. Find out more info by copying and pasting this link in your browser: http://www.thenetworkforwomeninbusiness.com
Every small business should have a content marketing strategy. It will help you to grow your business and will position you as an expert.
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Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
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Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
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3. How to make it easy…
u The types of content you can produce
u What gear and software you need
u How to automate parts of your content creation
u Where and how to position your content so it can be found
16. ACTIVITY
u STEP 1: Write down a list of the leaders, influencers and authorities you look up to in your
industry…
u STEP 2: What have they done/what are they doing that made you think of them as a leader?
u STEP 3: Outline what YOU can do to replicate their success. (Topics, interviews, etc)
5min
39. Let’s Recap
u The types of content you can produce
u eBooks
u Videos
u Podcasts
u Online Training
u Written
40. Let’s Recap
u What gear and software you need
u Lighting Kit
u Microphone
u Camera
u Tripod
u Editing Software
u Music
u Voiceover
u B-roll footage
41. Let’s Recap
u How to automate parts of your content creation
u Offer multiple ways for people to get to know your business
u One clear outcome for each post
u Use the PAS formula when you want someone to take action
42. Let’s Recap
u Where and how to position your content so it can be found
u Blog
u iTunes
u YouTube
u Social Media
u Emails
