This document discusses content marketing strategies, including: 1) The types of content that work best on different platforms, such as videos, tutorials and interviews for Facebook and YouTube, and written articles for blogs and LinkedIn. 2) Elements to include when creating content to generate leads, such as interrupting patterns, connecting with the audience, establishing authority, highlighting benefits, sharing success stories, teaching key points, and providing a clear call to action. 3) Automation tools for distributing content, including Buffer, Hootsuite and Edgar, to help build a consistent content marketing system.

1. Content Marketing
PART 2

2. Be heard. Be seen.
u What types of content work best on different platforms
u What to say in your content to get leads
u How to automate content distribution

3. #1 What types of content work best on
different platforms

4. u Product Demo
u Tutorial
u Interview
u News
u Q&A
Video: WHAT?

5. u Facebook
u Instagram
u YouTube
u Blog
Video: WHERE?

6. Video

7. u LinkedIn
u Blog
u Facebook long post
Written: WHERE?

8. u Tutorial
u News
u Interviews
u Curation
Written: WHAT?

9. Written

10. u iTunes + other podcast communities (Stitcher, podomatic. Soundcloud etc)
u Blog
Audio: WHERE?

11. u Interview
u Banter
u Lesson
Audio: WHAT?

12. Audio

13. ACTIVITY: Work in pairs
u Identify what medium you’d be best at (Video? Audio? Written?)
u Take 10min to think about what your audience wants and how you can help them (work with
accountability partner)
u Write out the title + brief (bullet point) on your first 5 key topics you’ll create over the next 30 days
CONTENT MARKETING ACCELERATOR CHALLENGE
(10min each)

14. #2 What to say in your content to
get leads

15. KEY ELEMENTS
u PATTERN INTERUPT: Command attention.
u CONNECT: You want them to be nodding their heads with you.
u INTRODUCE: You want them to know you are an authority.
u WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u STORY: How you or someone else achieved success by doing what you will teach.
u TEACH: 3-10 points on the topic.
u CTA: Tell them what to do next.

16. SIMPLE CONTENT MODEL

17. EXAMPLE:

18. ACTIVITY: In pairs
u STEP 1: Choose a piece of content from previous activity
u STEP 2: Craft how you will put this piece of content together using the below:
u PATTERN INTERUPT: Command attention.
u CONNECT: You want them to be nodding their heads with you.
u INTRODUCE: You want them to know you are an authority.
u WHAT’S IN IT FOR THEM: Tell them what they will learn and how it will change their life.
u STORY: How you or someone else achieved success by doing what you will teach.
u TEACH: 3-10 points on the topic.
u CTA: Tell them what to do next.
u STEP 3: Share with accountability partner and take on feedback (5min each)
(1min)
(5min)

19. #4 How to automate content distribution

20. Automation Tools
u Tool #1: Buffer (buffer.com)
u Tool #2: Hootsuite (Hootsuite.com)
u Tool #3: Edgar (meetedgar.com)
REMEMBER – It’s all about a SYSTEM.
Outsource, Outsource, Outsource

21. Let’s Recap
u What types of content work best on different platforms
u Video
u Written
u Audio

22. Let’s Recap
u What to say in your content to get leads
u You content should connect, teach, share stories and provide a next step
u Consistency of call to actions

23. Let’s Recap
u How to automate content distribution
u Buffer
u Hootsuite
u Edgar