1. Survey
Question 1: Do you like this advert?
Person 1: Y
Person 2: Y
Person 3: Y
Person 4: N
Person 5: Y
Person 6: Y
Question 2: Would you buy this product after seeing this advert?
Person 1: Y
Person 2: Y
Person 3: Y
Person 4: N
Person 5: N
Person 6: N
Question 3: How much do you think it is worth ?
Person 1: £1.50
Person 2: 60p
Person 3: £1.00
Person 4: 50p
Person 5: 20p
Person 6: Nothing
Question 4: Do you think this advert is authentic?
Person 1: Y
Person 2: Y
Person 3: Y

2. Person 4: Y/N (elements of it)
Person 5: Y/N (not execution scene)
Person 6: No, does not look like prison
Question 5: What do you think the target audience is?
Person 1: People who work in a boring environment
Person 2: People who chew gum
Person 3: Teenage males
Person 4: Teenage boys
Person 5: Teenagers
Person 6: Men
Question 6: What do you think would improve this advert?
Person 1: Better acting
Person 2: Better production values
Person 3: Better acting
Person 4: Better special effects
Person 5: More action sequences
Person 6: Better actor in lead role