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- 1. Bug Labs +Automotive Rapid, low-cost development buglabs.net/auto
- 2. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 2
- 3. About • Soho - New York City headquarters – 18 employees – Venture backed • 1st open, modular electronics platform • Best of CES 2008 - Emerging Tech • Shipping since March 2008 • Fortune 500 client list 3
- 4. Mission • Allow enterprisesystem developers and software engineers to explore new hardware innovations and markets more efficiently. –“Get to market twice as fast at half the cost.” • Long Tail of Electronics 4
- 5. Long Tail ofElectronics Untapped Potential Today's CE – a few devices for the millions - Cellphones - MP3 players - LCD TVs - DVDs - PDAs New Markets – millions of devices for the few - Vertical markets - Personalized, networked devices $171B $171B + 5
- 6. Long Tail ofElectronics Telemedicine Disease Management Drug compliance Wellness/Prevention Energy Security Media Telemetry Energy Media Utilities Retail/CPG Logistics Industrial Health Care Home Auto M2M CRM ERP SCM Hundreds more... 6
- 7. The Need Easy to understand + + GPS Wireless RFID Reader “I want a simple wireless, GPS-enabled RFID reader.” 7
- 8. The Prototype Hard to make 8
- 9. Industry Standard $1 Million One Year One Prototype 9
- 10. BUG Development Method Prototype Pilot/Limited Deployment Full Production Off-the-Shelf Semi-Custom Fully Custom Modular Hardware Deeper Integration Integrated Device 1 month 2 months 4-6 months 10
- 11. BUG Platform Advantage Early/Rapid Feedback and Iteration “Get to market twice as fast at half the cost.” 11
- 12. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 12
- 13. Opportunity 13
- 14. Case 1: WirelessTelematics “Real-time, web-based vehicle information.” Features: Benefits: - WiFi hot spot (aka MiFi) - Passengers can surf web while traveling - Log/Auto-post energy usage metrics - No more manual tracking and entry - Music server - Organize music collection w/ computer - GPS + Accelerometer (aka “OnStar”) - Monitor safety of driver and occupants - VoIP phone - Low cost communications while driving - On-board Linux computer - Benefit from 3rd party app development
- 15. Case 2: Sensors+ Metadata “Synchronized sensor data + GPS + timestamp.” Above: Roof-mounted video system Left: Mashup between video, gps, timestamp and Google Maps 15
- 16. Case 3: FleetManagement “Keep a ‘smart’ eye on your fleet.” 16
- 17. Case 4: CustomServices “Build your own vehicle system.” Real-world examples: • Analog Devices • BUGsense has gyroscope, microphone array, accelerometer & inclinometer • JLM Innovation • BUGnose detects volatile organic compounds, methane, carbon monoxide • Pitney Bowes 17 • BUGsecure is a custom-built hardware-based encryption module
- 18. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 18
- 19. BUG Platform Purpose Bring innovative, high quality electronic devices to market quickly and economically. Phase I Phase II Phase III Phase IV Prototype Produce Deploy Distribute Seamless path Certified hardware + Services + Air Time + Distribution Options 19
- 20.
- 21. BUG Platform Value VerticallyIntegrated Development 1. Configure / Build Hardware 2. Write Software Application 3. Integrate with Web/Internet 100% Customized Solutions 21
- 22. BUG 2.0 Certified OMAP-based 3G/4G devices
- 23. BUGmodules Physical Interface Extensions • Full-color, touchscreen LCD • 2MP Camera • GPS • Motion detector/Accelerometer • von Hippel module (build your own) • Audio • 3G cell/data modem - CDMA & GSM • 802.15.4 modem • RFID scanner • BUGnose - atmospheric gas sensors • BUGsense - temp, RH/BP, digital compass, proximity, light • BUGsecure - hardware-based, cryptographic security engine 23
- 24. Future Development • microBUG –Much smaller and cheaper –Seamless integration into BUG system –Potentially use existing OSH design • E.g. - Marvell SheevaPlug • BUGsecure base –Integrated PB chipset –Secure boot 24 Confidential
- 25. BUG Software Application Layer Angstrom Industry-Standard OpenJDK Linux Eclipse SDK 25
- 26. BUG Software Application Layer :: SDK • Industry-standard Eclipse software development environment • Integrates BUG hardware, software and BUGnet community • Drag & drop application sharing and BUG configuration • BUGnet window displays top picks for connected BUG config 26
- 27. BUG Cloud Services Network Layer :: Web services interface for H/W http://138.169.10.1/service/GPS/Location http://138.169.10.1/service/motion http://138.169.10.1/service/camera/picture Seamless integration with SOA 27
- 28. Agenda • Introduction • Industry Solutions • Platform Overview • Opportunities 28
- 29. What if... ...wireless hardware development were as easy as application development? 29
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- 31. Agile Hardware Development Gadget Developer Program ™ The fastest path from prototype to deployment. 1. Prototype 2. Produce 3. Deploy Develop your device using the Quickly move to pilot and full Deploy your new gadget to a pre-certified prototyping toolset production using integrated variety of vehicles and soldiers and the wealth of technical Gadget Development and quickly and economically resources in the Gadget Deployment Platform Development Center 31
- 32. Benefits • Take advantageof new model – Prototype and pilot new capabilities easily, quickly and affordably – Frictionless path from prototype to pilot to deployment • Leverage BUG support channels – Thousands of innovators in BUG ecosystem worldwide – Value-added BUG development and support services available • Low cost, low risk, high potential – Rapid iteration encourages experimentation & provides feedback – Open-source means no IP hassles or technology lock-ins • Our interests are aligned – Bug Labsʼs success hinges on YOUR success 32
- 33. Thank You! Michael deSenna Director of Sales and Business Development Bug Labs, Inc. t: +1 212 792 6357 x107 Skype: MikeAtBugLabs buglabs.net/auto 33