Creative Brief by Anup Sukumaran


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Creative Brief by Anup Sukumaran

  1. 1. Assignment onCreative Brief of NRIBM Submitted by:- Shivani Arora(p1103) Barkha Daxini(p1113) Kul Prasad (p1125) Himani Shah(p1146) Anup Sukumaran (p1152) Chetansinh Vala(p1157)
  2. 2. Positioning Statement A college where MBAs are built to work in dynamic corporate culture for the best achievements.
  3. 3. Key Message To achieve excellence in imparting professional management education to the participant of various academic pursuits by a consistent creative and innovative management professionals.
  4. 4. Target Market Under Graduate Graduates
  5. 5. Objectives To attract talented pool of students To attract corporate for placements
  6. 6. Key Brand Benefits Low cost academic plan Highly qualified faculties Best infrastructure Goodwill in market as one of pioneer institute established long time ago Best placement so far all students in their respective industry
  7. 7. Brand Promise To provide best placements in well repudiated companies International exposure to students Deliver latest content and course to tackle with this current scenario. Providing routine industrial visit to give more exposure of real corporate world.
  8. 8. Evidence of Promise 98 percent of students are almost placed in respective industry Faculty holding some of the Higher degree like (phd,m.phill,llb,mba,pgdm) Provide best library that contain several number of journals huge quantity of books which are regularly updated and e journal are also provided periodically Since it exist from 14 years so it has very good repo within the existing competitors
  9. 9. Media We will do marketing by taking various media in consideration. Print mediaIt include advertisement in various leading news paper like times of India ,Hindustan times, ahemdabad mirror etc. Social media By creating pages in social media platform and also optimizing those with the help of some of the SMO companies to make it more eye catching Outdoor hoarding By having big banners in front of colleges and around hang out places. Digital banner By having digital banner around the peak places of the areas
  10. 10. Background GLS one of the pioneer group has almost 50 year of existence and holding more than 38 institution under its shed only with the motto of delivering high quality of education.
  11. 11. Creative Consideration By making facebook page and regularly updating some of the interesting facts. Organizing management event to make all aware about the college on regular bases Holding event like expert opinion series to interaction with some of the great personality of their fields (corporates)