This document proposes a B2B e-commerce platform that connects manufacturers directly to retailers and wholesalers. It aims to make the lives of businessmen and middlemen easier by allowing retailers to browse products from different manufacturers, order in batches, and have the goods delivered without handling logistics. Key benefits include reduced costs, increased product variety and customer base for manufacturers, and simplified ordering and record-keeping for retailers. The proposal outlines target industries and audiences, as well as cost analysis, marketing strategies, and the large size and growth of the Indian B2B e-commerce market opportunity.

1. BTwo
Proposal By:
Sharat Sawhney
IIT Roorkee

2. Overview of the Current Scenario
In the era of Multi-National E-commerce companies like Amazon and Flipkart
which try to dominate the consumer industry and help in linking the supply-
chain to every citizen through the most efficient and easy medium of Web2.0,
the focus has been diverted to the later section of supply-chain.While this
transformation has led to increasing consumer demands and satisfaction, the
former body of supply-chain i.e , in particular, retailer demand and
satisfaction has been neglected.

3. B2C E-commerce has made our lives
easier!!
Can the life of Businessmen and
MIddlemen be made Easier?

4. Our Solution ->

5. Overview of the Solution
What we plan to do is to build an online platform (including web and app
interfaces) that would connect the manufacturers to retailers/wholesalers.
The platform would provide an option to any retailer/wholesalerin India to
browse different types and varieties of products from different manufacturers in
India in respective industry; and then order them directly from the platform in
different batch sizes.

6. The Industries to Start With
● Footwear Industry
● Clothings and Textile products Industry
● Pharmaceuticals Industry
● Stationary Industry
● Books Publications

7. Benefits for Retailers/Wholesalers
● No strain pertaining to logistics operation. The goods would be transported from the
Manufacturers to them under our supervision.
● The retailer/wholesaler would be able to demand a sample so that he can test the
quality of the product or clear his doubts.
● No work-load pertaining to connecting with upper-block or manufacturers after every
product is out of stock. Just some simple scrolls on the cell , deciding on basis of
appeal and ordering is the three-step process that would replace all the hassles in the
traditional supply-chain.

8. Benefits for Retailers (contd.)
● The stock of goods can be brought not only from surrounding industries but from
manufacturers of any state and part of India. This would increase the variety many-fold
times and also help the retailer/wholesaler to get the best stock worth the amount
spent.
● The stock-maintenance and records would automatically be generated and hence
there is no need of double -entry book-keeping. The records would serve as a
universal data-stock and be immutable due to record-ledger being deployed in
Blockchain.
● For retailers, all the intermediaries would be swept and hence a decreased Cost Price.

9. Benefits for Manufacturers
● Increase in the revenue generated due to increased number of customers and demand.
● Manufacturer is also relieved from the hassle of logistics operation.
● As mentioned, the hassles of record-keeping would be over and security and
immutability would be generated through the use of blockchain technology in ledger
formation. This would also save the accounting cost.

10. WHAT WE PROVIDE
Website and
Mobile
Application
Variety of
Products
Three-Step
Ordering
Logistics
Operations
Blockchain-
based
Accounting

11. Serving Logistics
Logistics
mart
SafeExpress

12. Sample Cost Analysis (Retailer)
300x12
200x12
500x12
Current Scenario
From Manufacturers(12 pieces
of shoes)
Final Cost to Retailers of 12
shoes
Intermediate Charges

13. Sample Cost Analysis (Retailer)
Projected Scenario
300x12 0.7x12x17 (16+10)x12 400x12
From Manufacturers(12 pieces
of shoes)
Logistics Expense
Tax and MIsc. Expenses
Final Cost to Retailers of 12
shoes

14. A Catastrophic Issue
The Curse of
Udaari

15. Model for Tackling Udaari
Trusted Merchant

16. Criteria to become Trusted Merchant
5 lakh
5 trans 1.5 lakh
10 trans 1 lakh
More
than 10
50k
20 lakh 10%

17. Mandates for Trusted Merchant
5 lakh 1 week(1%) 2 weeks(3%) 3 weeks(6%)
4
weeks(termination)
20 lakh 12 days(1%) 19 days(3%) 26 days(6%) 33 days(termination)
Legally Bound

18. Benefits for Trusted Merchant
Udaari Facility
COD Facility
Trust of
Manufacturers

19. Target Audience
● As of 2014, the number of Retail Outlets is estimated to be 14 million by IBEF.
Considering the CAGR to be 7.46%, the current retail outlets amount to 17.3 million.
Also, considering the 5 industries we have targeted, this amounts to around 3 million.
● The number of wholesale outlets is difficult to determine and can be taken
approximately 50 times less than this I.e. 60 thousands.
● Total number is around 3 millions which corresponds to our Target Audience.
Source: IBEF

20. Capital Cost
● Platform Development – 10k(considering the development is done by us)
● Legal Affairs – 25k
● Initial Setup – 50k
● Marketing Cost - Indefinite

21. Marketing Strategies
● Affiliate Marketing – Sharing 10% revenue of 1st Transaction and 2% thereafter for
subsequent transactions.
● Online SEO, SEM and SMM
● Gift Packs for Initial Customers
● Adsense and Facebook Marketing
● Exploiting Existing Networks and Chains

22. B2B eCommerce Industry
● Indian B2B E-COMMERCE market is currently $300 billion and is expected to reach
$700 billion by 2020.
● Over $85 million invested by VCs in 2016 in this segment.
● B2B portals get 80% repeat customers.
● Indian B2B e-commerce market is 6 times larger than B2C.
Source: The Economic Times

23. Thank you!!