The document discusses the challenges and opportunities faced by the unorganized retail sector in India, which constitutes 90% of the market but remains largely fragmented and non-digital. It proposes the development of a neutral platform, the OTO platform, to facilitate digital communication and integration among independent solution providers (ISPs) to enhance automation and improve business transactions. Additionally, it highlights the technology advantages of this platform, including affordability, seamless integration, and the potential to boost retail efficiency and revenue.

1. A Chai-Tech Pvt. Ltd. Enterprise

2. I AM..
WORRIED
I am a retailer..
&
India is
world’s oldest
merchant
India is the land
for world’s
highest 14 million
retail stores
Online retail,
Corporate stores all
clubbed make 10%
organized retail.
Rest of 90% are
unorganized
fragmented small
retail stores making
the bottom of
Pyramid
These
unorganized
retail contribute
80% of USD600
billion of Indian
trade
Alarmingly 80% of
them still NOT
computerized…!!!
By 2020 India is
world’s 3rd
biggest
economy at
USD900 billion
WHY???FACTS..

3. WHY…??? Some Statistics
• Average carpet area of traditional retail is 10 sqmt
• Lack of affordable solution & tech skilled manpower
• Fragmented nature of business transactions.
• Remote geographical placement into deep pockets.
TECHNOLOGY – ABSOLUTE MUST
• Need to service ever growing tech savvy customers.
• B2B & B2C deliveries, lending, marketing demands tech
• Online-Offline connectivity is the future of business.
• GST mandates to file returns & invoices online.

4. Problem Statement
• Currently hundreds of Independent Solution Providers (ISP) are serving their local markets thus creating hundreds of
fragmented zones.
• They do not and can not digitally handshake with each other for data communication due to inconsistent technology
• This is causing Unorganised nature of business transaction hindering end to end automation.
• New age solutions provides higher automation but the Indian businessman still prefers to rely on his local ISP
• Though existing ISP are accessible they are not able to integrate new technology services into their ERP
• A neutral platform is necessary to enable digital inter-communication between these ISP fragments.
• A neutral platform is needed to integrate all online services as bundle and integrate with each ISP.
• A lot of patch products are required to bridge the communication gap at various points.
• This achievement will essentially bring all fragments under an umbrella and deliver better experience to business owner
• New GST guidelines opens up an opportunity for rapid computerisation of Retail sector.

5. One platform.. Many solutions..
Solution OTO Platform

6. Distributor Retailer
Govt Compliance
Online Services
Orders, Invoices, Credit note, Payment receipts etc..
Dunzo, Lending Cart etc
Dunzo, HungerBox, PayTM mall,
Lending cart etc

7. EzyBusiness Technology advantage
• Free to use Ezybusiness retail software which can work even in remote geographical pockets.
• Highly affordable and fully automated Ezybusiness POS system for Retail at just Rs7999/-.
• Intelligent OTO platform to bridge digital communication of Orders, Invoices & Credit/Debit notes between different
Distributors & Retailers who are using different ERP softwares.
• OTO platform also bridge services between Online marketplaces & logistic companies with Offline businesses such as
distributors & Retailers.
• The OTO platform easily integrates with ISP partners thus create a seamless experience.
• For very small businesses who do not want to use a system We provide web based Filos platform to manage their
Orders, Invoices, Reports and GST compliance.
• Careful usage of Open source technology, Cloud technology, & with proprietary Machine Learning algorithms to
analyse the data and fine tune the services.
• The architecture is designed to conveniently onboard most of the virgin market

8. Journey so far & Vision 2022
• Among top 30 startup of India in Amrita TBI
pitchfest-2015
• Among top 30 startup of India, Anthah:Prerana 2015,
Anthah:Prerana 2017 TiE, Bangalore
• Among top 30 startup in GITR-2018, SAP India.
• POC for 300 Patanjali outlets in Karnataka
• Grants from Design Clinic Labs, Dept of MSME, Govt of
India
• Real time customers Across India
• Bootstrapped and Revenue Positive.
• End to End computerised business transaction in
Indian Retail Industry.
• Reduce the retailer OPEX by 30%
• Increase Retail revenue by 20%
• Achieve 1 trillion transaction on our platform
• Scale the solution to FMCG sector.
• Bridge the Digital divide between Online & Offline
• Bridge the digital divide between Urban & Rural

9. Thank You!!!