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Startup and Entrepreneurs
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- 2. CONTENT • Introduction • Services •BMC • SWOT Analysis • PESTLE Analysis • Conclusion
- 3. INTRODUCTION • MyRealKet helpsShops, Stores & Creative Persons to sell their products and services Online. • Seller can create their own e-commerce website & sell their Products & Services. MyRealKet is part of meandcloud digital private limited, Mumbai.
- 4. SERVICES • COD • Paymentoption • Shipping option:- Partnered with 4 courier companies to provide logistics • Customized website • Android app
- 5. Business Model Canvas •The BMC model is a graphic representation of a number of variables that show the values of an organization. • Analyses the situation of an existing business.
- 6. Key Partners • SmallScale entrepreneurs • Middle scale entrepreneurs • New entrepreneurs Key Activities • Channel Management is very important • Maintaining Websites with the latest update. Value Proposition s • Personalize d websites are made. • Provides end to end services • Saves hustle from the sellers side. Customer Relationships • Face to face interaction is done with sellers. • AIDA.OR framework is followed. Personalized support is given. Customer Segments • Single sided market. • Merchants are the customer • Online retailers. Key Resources • Scope driven business. • Infrastructure for technical purpose • Seller doesn’t have to keep an eye on online platform Channels • Provides logistics services on behalf of sellers. Partnered with 4 courier companies. Maintain & service the website. Promotion, sales & advertisement are also provided to increase sales
- 7. Cost structure •Also provides a free trail pack. • Minimum as of Rs 2499/- per year for website as well as app creation. • The premium pack of Rs 4999/- is also provides that has Android app + Website + Seller panel Revenue Streams • Various offers are provided and customer can opt for anyone. • While providing services both side a commission is generated.
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- 12. STRENGTH • Payment option •Shipping option • Customized website • Online portal • Digital platform • Less interruption • Payment & shipping facilities • Opportunity creator for shoppers and sellers • Monetary assistant provider
- 13. WEAKNESS • Services arenot for minor persons. • Extra charges for customization. • Right to refuse access to use the Services offered • Not more than one active account • Access of internet • Minority issue • Extra charges • Not more than one account • Rights to refuse the access
- 14. OPPORTUNITY • Expansion innew market • Growing economy • Venture capital • Global market • Post sales
- 15. THREATS • Fake users •Trial by sellers • Competitive market • Security • Continuous innovation • Followers • Growing competition • Change in environment
- 16. PESTLE Political 1. Tax Payment 2.Organizations Infrastructure 3. Safety rules and regulations Economic 1. Credit Availability 2. Inflation Rates 3. Interest rate 4. Important for blueprint of business 5. Generation of Income 6. Share in GDP
- 17. PESTLE Social • Population Growthrate • Illiteracy • Unacceptance • Trust issues • Social character and structure Technological • Well versed technical staff • Up-to-date with day to day technical changes. • Regular monitoring • Maintenance • Regular updation
- 18. PESTLE Legal • E- Contracts •Stamping of contract • Intellectual property right • Data protection Environmental • Paper wastage reduced • Information available online • Online interaction possible • Diminishes the cost of fuel • Fast & accurate data availability
- 19. Conclusion A huge supporterof Digital INDIA • Helping the merchants to test the waters of e- commerce • Making it possible to create a personalized website as well as app at such a low cost • Even providing seller panel services. • All the crucial functions made easy for the merchants at a single platform. • Supporting Digital India in a very good way.
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