Bryony Thomas - Harnessing the Power of the Internet
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The document discusses harnessing the power of online word-of-mouth (WOM) marketing. It notes that over 80% of B2B buyers researched online and over 50% purchased online. It then provides 30 tips in 10 categories for businesses to increase their online presence and footprint, engage customers online, and prove themselves through various free or low-cost online content marketing strategies. The overall aim is to be relevant online where buyers are increasingly researching and purchasing.
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This document discusses how technology is adopted at different rates by different groups. It notes that early adopters will pay full price for new technologies, while later groups like the late majority and laggards will pay less. The document also discusses how to successfully market to different groups to cross the chasm from early adopters to the early majority. Finally, it notes that the company Conscious was able to sell their website and digital marketing services to 10% of UK law firms, representing a success in reaching early adopters in that industry.
Presentation notes t forster
The speaker discusses starting their company Titan Enterprises 28 years ago out of necessity after being laid off. They started with simple mechanical flow meters but recognized the future was in non-invasive technologies. They partnered with Cranfield University to develop an ultrasonic flow meter. Working with design consultancy Kinnear Duffort, they redesigned their brand identity, developed a new product called the Atrato flow meter, and launched it to existing and new markets. The speaker notes the importance of design and branding in taking their product to the next level.
Trevor Forster Presentation - Profit from Design
Titan Enterprises Ltd. developed an ultrasonic flow meter that measures fluid flow using ultrasound. This breakthrough design allows Titan to profit from the new technology. The pre-production model was successful, indicating the design has potential.
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