If you're a firm believer of letting people know you exist without shoving it down their throat. Here are 5 alternatives to a mutually beneficial approach. Raise your social clout and gain new connections to get hired. Bazinga!
4. VALUEOVER
VOLUME
This is "add the guac" important,
no matter if you have 10 or 500+ connections.
Do you want to know how to leverage the ones you already have?
Keep Reading...
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5. 01 Post images, videos or
documents directly on your feed.
SHARE
VISUAL
STATUS
UPDATES
TIP:
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6. BE
VALUE-
GIVING
Image Posts: 2x more comments
Video Posts: 5x more comments
LinkedIn’s algorithm prioritizes high-
quality posts. So, yes, multimedia-rich
content is more likely to outperform
your regular-shmegular one.
Share industry insights that are helpful,
NOT promotional. Gary Vaynerchuck (to
the right) shows us how to use the
"upload a document" option (or like
this).
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7. 02
"Great post!" is a lazy Suzy
comment
COMMENT/LIKE
OTHERPEOPLE’S
STUFF
*HINT
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8. DON’TBEALAZYSUZY
Scroll your timeline and write
insightful comments. Notice
the word, insightful, is in bold?
"Great post!" is not insightful.
Telling the author your key
takeaway or how it has helped,
IS.
Comments and likes on other
people's posts, boosts your
network reach. Don't let your
first impression be sour.
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*While we're here,
this applies to
responding to
comments on your
own posts too.
9. 03 Exception: only to warm
connections
SEND
DIRECT
MESSAGES
WAIT, WHAT!?
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10. DON'TBEASPAMHAMWarm connections are: those
you've met in person, formed
somewhat of a cordial
relationship online,
commented/liked/shared their
stuff more than once.
Personalized and direct DMs
are appreaciated, don't go for
the hard ask --right away. It's
ok to ask for an intro or their
thoughts on a subject.
Hi [Name],
I have been following you on LinkedIn and
I am impressed by [high-praise].
Which made me want to reach out, Iwould love to get your take on/how well
do you know so-and-so. Do you mindif [soft ask]?
[snippet of your professional focus orreason for soft ask]
Thank You, Me
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*While we're here,
LinkedIn DMs get
email updates to
your recipient.
12. STAYTOPOFTHE
TIMELINEI've noticed lately, notifications
of trending posts that use
relevant hashtags.
Start by including hashtags in
your updates + watch for
"What People Are Talking
About" trending news and
jump into these conversations.
This will expose your content
to those with similar interests
and even notify your network.
13. 05
Tips and How-to Articles (sorta
like this)
BECOMEA
LINKEDIN
PUBLISHER
TOPIC IDEA!
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14. BECOMEADEMI-GOD
LinkedIn Publisher used to be
red velvet roped-off for high
profile figures (the Oprah's and
Deepak Chopra's). But now,
anybody can write an article
on here and become
an instant influencer (when
you post regularly).
Use it as a storytelling feature,
an opportunity to expand on
your most engaging posts, a
place to humblebrag about
projects you've worked on.
Be a demi-GOD in a subject
matter (related to what you
do) then pick a schedule you
can stick with.
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*While we're here,
publishing articles
has dropped down
the algorithm of
views. Consider it a
complement to your
portfolio instead.
15. SHARE
ME
How To Post And Leverage Connections
on LinkedIn
IF YOU'VE READ THIS FAR, YOU'RE EPIC!
@sheisepic